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Los Angeles in general — and the San Fernando Valley specifically — are not exactly known for being hotbeds of enterprise software competition, but two of the world's leading providers of a niche type of accounting software are duking it out for market share and the competition is escalating during the coronavirus pandemic.

One is a startup that has raised $90 million in venture funding and the other is a publicly traded corporation with a market capitalization of $3.4 billion. Their headquarters are about five miles apart, the incumbent in Woodland Hills and the startup in Sherman Oaks.

"This is nuts to me," said Mike Whitmire, co-founder and CEO of FloQast. "It's the weirdest battle that you would never expect L.A. to have, with just the 405 between us."

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