norwest venture partners

norwest venture partners

"This is nuts to me," said Mike Whitmire, co-founder and CEO of FloQast, which closed a $40 million Series C round led by Norwest Venture Partners earlier this year. "It's the weirdest battle that you would never expect L.A. to have, with just the 405 between us."

Los Angeles in general — and the San Fernando Valley specifically — are not exactly known for being hotbeds of enterprise software competition, but two of the world's leading providers of a niche type of accounting software are duking it out for market share and the competition is escalating during the coronavirus pandemic.

One is a startup that has raised $90 million in venture funding and the other is a publicly traded corporation with a market capitalization of $3.4 billion. Their headquarters are about five miles apart, the incumbent in Woodland Hills and the startup in Sherman Oaks.

"This is nuts to me," said Mike Whitmire, co-founder and CEO of FloQast. "It's the weirdest battle that you would never expect L.A. to have, with just the 405 between us."

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