Intersect Summit Updates: Snap Inc’s AR Play; How SportsTech is Remaking the Game

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

Intersect Summit Updates: Snap Inc’s AR Play; How SportsTech is Remaking the Game
Photo by izayah ramos on Unsplash

Intersect event

From NFTs to augmented reality and streaming services, a new frontier reshaping entertainment and technology has exploded in Los Angeles. It's ripe with media talent and fueled by venture capital.

Dot.LA will explore that intersection of media and tech during our inaugural Intersect summit. We'll be talking to Los Angeles executives, entrepreneurs and investors at the forefront about trends moving the industry.

The event kicks off Wednesday with a keynote address from the CEO of Kevin Hart's Laugh Out Loud Productions and concludes with a pitch competition featuring three SoCal startups. Join the live event by applying to attend at the Intersect site. Follow us here for coverage.


The Live Events Industry Braces For a New Normal, and a 'Roaring' Return to In-Person

As more people get vaccinated, venues and stadiums are opening up, leaving a looming question: what will events look like in the future?

Leaders in the entertainment and event space said events in the near term will be hybrid, with organizers ensuring attendees feel and are safe. The industry is hoping that those watching at home will see others experiencing the in-person event, and become more comfortable with the idea of returning in person.

While some companies have found success in remote events, panelists said, it isn't equivalent to standing shoulder-to-shoulder with friends and strangers on the concert hall floor as they're experiencing their favorite artists.

"I'm looking forward for live to come back," said Robert Ellin, founder, CEO and chairman of LiveXLive.

LiveXLive will be testing the waters for its return to live events in June with an in-person matchup in Miami called "Social Gloves," which will pit YouTubers against TikTokers in the boxing ring. It will also be livestreamed.

VidCon will return as a live event in October in Anaheim. It's also selling digital tickets for remote access.

"I know they're going to enjoy the experience so much they're going to want to go to a VidCon somewhere else around the world when it comes near them in '22 or '23," Jim Louderback, GM and senior vice president of VidCon at Viacom, said of at-home viewers.

Ellin said he feels like we are moving into the Roaring 20s based on his experience of the excitement in Miami.

"We're all in the digital space right now," he said. "No matter what we do, the live experience is nothing like it. You're actually interacting with people and so there's going to be audiences."

In Los Angeles, SoFi stadium will host Vaxx Live on May 8, a charity concert featuring Selena Gomez. Organizers said it will host thousands of fully vaccinated frontline health care and essential workers.

Even as things return, more or less, to normal, industry insiders say the future live events will use more technology than it once did, including touchless purchasing at the ticket booth and concession stand, as well as more virtual and augmented reality experiences.

Louderback said at VidCon they're thinking of ways to incorporate those technologies, maybe a scavenger hunt or secret party through AR.

"I think there's really creative unique ways to integrate them," he said. "I think we all have to be thinking about those and those special ways to make it more interesting," he said.

Ellin said Social Gloves will feature NFTs in the form of a digital card, but also a physical card.

"As you can touch it and feel it, you're going to want to really have a responsibility of protecting those assets long term," he said.

When it comes to touchless technology at venues or processes like mobile ordering and individual packaging, Wroan said it might seem cumbersome and costly upfront, but it will put more people in seats.

"I think, once they're up and running, we're actually going to be more efficient — probably in the long run, better," she said. "Part of it, too, is just people feeling confident and safe to get off the couch and come experience a live event."

Snap Inc’s AR Play

Snap Inc. is placing big bets on AR technology.

Last year, it announced a $3.5 million fund for augmented reality (AR) creators building their own lenses for the app.


The fund will help the Santa Monica-based company keep products fresh for its 280 million users and potentially reel in big revenue for developers and artists like Frank Shi, who co-founded a boutique AR studio called Paper Triangles.

But perhaps most importantly, it feeds Snap's advertising deals as brands look for new ways to sell products.

Shi remembers the first time he showed Crocs how to use Snap's AR try-on feature, which lets users step into shoes and clothes virtually.

"That experience to us was magical," Shi said. "I think when it comes to brands, they're a little hesitant at first, but once they see the magic...how easy it is to use AR, their eyes kind of twinkle."

As advertising remains a key component of Snap's business model, AR represents a natural avenue for companies scouting new customers. Fashion-oriented AR is a promising market given how shopping habits have moved online since the pandemic. Last month, Snap acquired FitAnalytics to help shoppers find the right clothing sizes.

"Before, it was a question of who's using AR," said Sophia Dominguez, who heads camera platform partnerships for Snap. "Brands have seen the value."

During its first quarter Q1 earnings call last week, Snap focused on two of its software development kits — Camera Kit and Lens Studio — and its community of "lens creators" like Shi who get early access to AR tools, training and support.

"Those who want to build AR on Snap," Dominquez said, "we hear you and we're looking for more ways to create streamlined sources of monetization."

How SportsTech is Remaking the Game

Intersect sport-tech panel

Athletes are moving from the court or the playing field into boardrooms. Increasingly they are shunning traditional endorsements for a stake in startups and other companies. It comes amid rapid-fire changes in sports tech and is altering the landscape for both investors and founders.


"What makes [athletes] really, really interesting partners is not only their ability to command an audience with their social following or their conversations on the court and in interviews and whatnot, but also their ability to support business development," said Amanda Groves, a partner at Plus Capital. The Marina del Rey-based venture advisory firm helps celebrities across entertainment and sports facilitate investments and equity-based partnerships.

Groves said athletes are particularly good storytellers and team players who are passionate about their underlying investments and can tell a complicated story in a way that's approachable and interesting for the consumer.

"It's not just a service day to go do this photoshoot to support a product line. It's like, 'this is my baby and I want to help grow it and so I'm going to give it to all my friends and I'm going to to talk about it every chance I get'," she said.

DeMarcus Williams, a partner at Silicon Valley Bank, which supports early stage entrepreneurs and VC firms, said athletes are cultural influencers, using NBA legend Michael Jordan as an example.

"I would say for startups that are pursuing athletes, it's really important that you really sit down and understand what they're passionate about and appeal to that passion point," Williams said.

Athletes' journeys through training from a young age to achieving success at a professional level is similar to the growth startups face, Groves said.

These changes are unfolding as the technology people use to interact with sports is changing.

For instance, the panelists think bite-sized highlight clips will be key to delivering sports that air on traditional regional networks.

Williams said he thinks these networks will still be around for the next 20 to 30 years, but he used the example of his 8-year-old son to highlight how younger audiences want to engage with sports.

"Can he sit down and watch a game for its entirety for three hours? No, for an hour, no, for 30 minutes, maybe, 15, maybe," he said. "A lot of these sports leaders and sports leagues, they're going to have to meet their audience where they are."

Kyle Laughlin, CEO of Surfline Wavetrak, Inc., a Huntington Beach-based company that specializes in surf forecasting and surf reports, said the World Surf League has demonstrated how to use digital platforms.

"I think there's a real range from a league perspective, from the little niche league to the mass, that is embracing technology to engage ether fans in new and interesting ways from both an athlete and a technology perspective," he said.

But it's not only in professional sports that tech is altering viewership. Pasadena-based BallerTV live streams and shows replays of youth basketball and volleyball, mainly targeting the audience of parents who can't make it to their kid's games. Since being founded in 2016, it has broadcasted more than 500,000 games, typically showing 10,000 games each weekend.

It is looking to expand into different vertices with the launch of youth soccer this summer.

"In this industry, we like to say that we're sort of first to market or category definers with respect to video at scale in this market," said Sandeep Hingorani, EVP, Founding Team at BallerTV.

PlayVS CEO Delane Parnell Has Ambitions Beyond HS, College Esports

Keynote with Delane Parnell

Founder and CEO of PlayVS Delane Parnell was living in Detroit and developing the idea for his company, when he had a chance meeting at South by Southwest with Peter Pham, co-founder of Santa Monica venture fund Science Inc.

Darnell recounted that Pham encouraged him to come to L.A., saying 'You can be a millionaire in Detroit or a billionaire in L.A., but don't waste my time.'

The startup has been on a remarkable ascendency since.

PlayVS has raised $107 million since it entered the esports marketplace for high school teams in 2018 and now 43% of all high schools in the country have an esports team, playing Fortnite, SMITE, League of Legends and other games using the PlayVS platform.

It expanded into the college market last year and now has 30% of colleges in the country on the platform.

"We wanted to build an environment to actually reengage and reactivate that community," he said.

While there are only 1,000 professional gamers in North America, there are 2.8 billion gamers globally, many of whom don't have aspirations to become professional. Parnell wanted to tap into that market starting with high schoolers, who sometimes are prevented from playing because they are under 18.

He said the beauty of amateur esports is "there's more gamers who care about actionality and don't necessarily care or have aspirations of going pro, and so they just want to play their favorite game at the time with their friends and teammates."

Eventually he'd like to expand, building PlayVS digital playground beyond school sports.

"I still want to build the digital playground in which every gamer can compete whether they're high school-aged or college-aged or in their 40s in any sort of context of competition," he said.

But, Parnell said, the company relies on partnerships with game publishers, who drive the content.

"We don't just add any game to our platform," he said. "We're really thoughtful in which titles we decide to partner with and integrate with."

NFTs Are 'No Get Quick Rich Scheme'

NFT Panel

The underpinning of the hottest new trend, NFTs or "non-fungible tokens," is blockchain and it's here to stay.

At least in the eyes of Zach Katz, CEO of the music-tech investment firm Raised in Space.

"Blockchain is finally finding its footing in supporting something that fans and artists have wanted to do for a long time," Katz said.

As the pandemic reshaped how businesses and creatives made money, NFTs have boomed as a new market for digital commerce. Artists and musicians can now build new and profitable relationships with fans — ones that do away with "traditional financing" they once relied upon, he said.

NFT sales have spiked in the first three months of the year. And artists and creators are looking at new ways to use the tokens to provide fans exclusive, paid experiences.

"Graphic artists and 3D designers now have a way to monetize their creativity and monetize the art that had been previously really, really hard to sell," added Shara Senderoff, president and partner at Raised in Space.

But in the world of NFTs, "there's no get quick rich scheme," Senderoff said. "This is about being able to show your loyalty and follow the people you admire and respect."

And the environmental consequences are looming.

"When you're putting in that level of energy and using that level of computing power at scale, it's absolutely doing something," Senderoff said about the climate change risks of blockchain technology. "Entrepreneurs need to be accountable and responsible for what the products they create are doing."

​'It's About Reading The Room': How Kevin Hart's LOL Connects with Audiences

Panel with LOL Productions

Created by comic Kevin Hart, the four-year-old startup Laugh Out Loud, or LOL, is quickly becoming a force, carving out its own space for comedy across multiple platforms.

The company, which originally began as a joint venture between Hart and Lionsgate, now has a deal with NBCUniversal and estimates it reaches over 100 million people on streaming and audio platforms with original scripted and unscripted series, stand-up specials, live broadcasts and other events.

Last year, it inked a deal with Snapchat for "Coach Kev," a show in which the comedian doles out wisdom and advice. The move pushed LOL's content further across media channels having already been on Roku Channel, ViacomCBS's PlutoTV, SiriusXM and YouTube. It has also given an expansive platform to comedians of color.

"An entertainment media company, you have to be involved with tech," said CEO Jeff Clanagan. "You have to embrace tech because the worldwide consumer accesses content through technology."

That's become key as demographic shifts have been playing out in media. Gen Z, for instance, would rather scroll through social media, play video games and stream music than watch TV or catch a film.

"Comedy is about keeping your finger on the pulse," said Candice Wilson Cherry, the company's head of development and production. "It's about reading the room, reading the cultures, seeing what's changing and it's changing so quickly."

NFTs: What They Are and What's Coming Next

Sam Blake

NFTs, or non-fungible tokens, have exploded in popularity in 2021, but what's hype, and what's here to stay? That's the main question dot.LA will be exploring with a panel of experts during one session of our inaugural Intersect conference this Wednesday.

NFTs have helped create scarcity among digital assets. Consider a photo, GIF, video or any other type of online item: previously these could be endlessly copied, with limited ability to reliably distinguish the copies from the original. Using blockchain, an NFT injects scarcity by serving as a unique, traceable certificate of ownership of that digital asset.

Read more >>

Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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