What's the Deal With NFTs? What They Are and What's Coming Next

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

What's the Deal With NFTs? What They Are and What's Coming Next
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NFTs, or non-fungible tokens, have exploded in popularity in 2021, but what's hype, and what's here to stay? That's the main question dot.LA will be exploring with a panel of experts during one session of our inaugural Intersect conference this Wednesday.

NFTs have helped create scarcity among digital assets. Consider a photo, GIF, video or any other type of online item: previously these could be endlessly copied, with limited ability to reliably distinguish the copies from the original. Using blockchain, an NFT injects scarcity by serving as a unique, traceable certificate of ownership associated with that digital asset.


Scarcity, in turn, helps to give an asset value. That value can derive from financial speculation – as in a belief that the asset can be sold for a future profit – and/or from a positive emotion one feels toward the asset.

Tracking precisely how much value NFTs have created is tricky, for several reasons, but one trend is clear: minting, buying and trading activity has skyrocketed.

According to data collected by Nonfungible.com, which tracks primary sales and secondary trading of NFTs across numerous platforms, the total value of NFTs in circulation during the first quarter of 2021 was north of $2 billion: about eight times the value of NFTs during the previous three years combined.

Nonfungible.com A new report by Nonfungible.com looks at the rise in volume and value of NFTs.

That $2 billion figure must be taken with a grain of salt. For one, the NFT market is fragmented across several platforms that mint and enable trading of the assets, making it difficult to aggregate data. Furthermore, many purchases in both primary and secondary markets have been made by people personally and commercially invested in cryptocurrency—thus harboring ulterior motives beyond acquiring the value associated with any one transaction. Nonfungible.com itself professes a mission of evangelizing NFTs, meaning they are also incentivized to inflate market figures.

Nevertheless, other data sources tell the same story: the first quarter of 2021 marked the widespread arrival of NFTs.

Music journalist Cherie Hu painstakingly researched NFTs issued by musicians, and found that of the $60.2 million in sales since June 2020, $55.7 million occurred between February 25 and April 25 of this year. The same trend is evident in historical data from CryptoSlam, another data aggregator: across two of the largest NFT exchanges — NBA Top Shot and CryptoPunks — huge spikes in sales volume occurred in the first three months of 2021.

Journalist Cherie Hu's report on the value of NFTs found huge spikes in NFTs around music and musicians.

On Wednesday, Shara Senderoff and Zach Katz of music-tech investment firm Raised In Space will share their views on why this is just the beginning for NFTs – and why they think the next phase will be much different. Alex Masmej, who runs Showtime — a social network for displaying NFTs — and is one of the first people to turn himself into a digital token, will share his vision on the future of NFTs. We'll dig into how NFTs relate to the metaverse, and what to watch for in similar technologies like social tokens and personal tokens. Don't miss it!

https://twitter.com/hisamblake
samblake@dot.la
LA Tech Week 2026: Sunday’s Event Lineup

🔦 Spotlight

LA Tech Week 2026 closes Sunday with one final day of events across Los Angeles. We have organized the remaining lineup by neighborhood so you can finish the week with a few last conversations before everyone returns to their regularly scheduled inboxes.

ARTS DISTRICT

12:00 PM

CARSON

12:00 PM

CULVER CITY

9:00 AM

  • Women in Cleantech & Sustainability Hike and Network: See Details Here
    Women in Cleantech & Sustainability

6:00 PM

  • Founders pitch competition: See Details Here
    Biomorphix solutions, Nightingale regenerative

HOLLYWOOD

10:00 AM

4:00 PM

  • AI International: Film, Music Video & Micro-Drama: See Details Here
    AI International Film Festivals

MID CITY

1:00 PM

OTHER

12:00 PM

  • ORGANIC LIFE LABS™ PRESENTS THE ALIGNMENT LAB: The Science of human performance: See Details Here
    The Blue Room Collective

SANTA MONICA

8:00 AM

1:00 PM

6:00 PM

SOUTH LA

2:00 PM

  • Future Builders : Family STEM Day: See Details Here
    Black L.A. Tech Week (Community Collective)

VENICE

10:00 AM

12:00 PM

  • How to Raise Funds to Fund Any Business Using Digital Products.: See Details Here
    DN Events

VIRTUAL

5:00 PM

WEST HOLLYWOOD

3:00 PM

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

LA Tech Week 2026: Saturday’s Event Lineup

🔦 Spotlight

LA Tech Week 2026 heads into the weekend Saturday with more opportunities to learn, meet fellow builders and explore what is being created across the region. Browse the day’s events by neighborhood below and find the gatherings worth leaving the house for.

ARTS DISTRICT

5:30 PM

BEL AIR

5:00 PM

CULVER CITY

10:00 AM

1:00 PM

4:00 PM

DOWNTOWN

11:00 AM

2:00 PM

  • South Asians in Space, Physical AI: See Details Here
    american south asian network

5:00 PM

7:00 PM

HOLLYWOOD

8:00 PM

INGLEWOOD

10:00 PM

LONG BEACH

10:00 AM

12:00 PM

LOS FELIZ

8:30 AM

  • Griffith Observatory Hike with Longevity Cities & Don't Die LA: See Details Here
    Longevity Cities

MALIBU

5:00 PM

MARINA DEL RAY

9:30 AM

  • The Brazen Capital Walk: Connecting Women, Capital & Opportunity: See Details Here
    BrazenEra

6:00 PM

  • Build an AI workflow editor, natively in Angular: See Details Here
    Workflow Builder

SANTA MONICA

7:00 AM

  • Founders Running Club Run in Santa Monica: See Details Here
    Founders Running Club, MongoDb

9:00 AM

  • MOLTEN - Spatial hackathon (ElevenLabs, AssemblyAI, Rokoko, Datafeel...): See Details Here
    Field Lab

2:00 PM

3:30 PM

6:00 PM

7:00 PM

SOUTH LA

7:00 PM

THE VALLEY

7:30 PM

UCLA

11:00 AM

USC

9:00 AM

10:00 AM

10:30 AM

VENICE

8:00 AM

  • Open Air Health Tech: See Details Here
    Open Air Health Tech, Bowshock, Govitamins App

10:00 AM

10:30 AM

11:00 AM

12:00 PM

6:00 PM

  • Bots, Bytes & Bubbles Benefit: See Details Here
    Distinguished Minds Institute dba thinqueBytes®

VIRTUAL

9:00 AM

  • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
    Kat Rucker Consulting Group

11:00 AM

WEST HOLLYWOOD

11:00 AM

  • The 10x Engineer Showed Up. The 10x Organization Didn't.: See Details Here
    Workflow Builder, Tentaro

3:00 PM

WESTSIDE

11:00 AM

2:00 PM

  • Graphic Design & Digital Printing Meetup: See Details Here
    Big Frog Custom T-Shirts & More of West LA

7:00 PM

WESTWOOD

12:00 PM

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

LA Tech Week 2026: Friday’s Event Lineup

🔦 Spotlight

The workweek may be winding down, but LA Tech Week 2026 is not finished yet. Friday’s events are organized by neighborhood below, making it easier to choose where to spend the day before the week shifts into its weekend programming.

ARTS DISTRICT

9:00 AM

7:00 PM

BEL AIR

10:30 AM

  • Bel Air Mansion Creative Brunch: Investors, & Artists: See Details Here
    Amino Capital

BEVERLY HILLS

8:00 AM

  • Founders & Builders: Morning Walk/Run + Coffee Meetup: See Details Here
    FitMatchLA
  • Music-Tech : Move with the Global Ikon & Lululemon: See Details Here
    The Global Ikon

8:00 PM

BRENTWOOD

8:30 AM

CULVER CITY

8:30 AM

  • Where, not How: a Roundtable on Scaling AI Adoption: See Details Here
    Mellonhead, Gamma

11:30 AM

4:00 PM

DOWNTOWN

12:30 PM

  • Rocket Launch: A USC Builders Night by TroyLabs: See Details Here
    TroyLabs - USC's premier startup accelerator

1:00 PM

2:00 PM

  • Inner Alignment: Experience Self-trust in Navigating Complexity: See Details Here
    Meridian Collective

2:30 PM

  • From Story to Revenue: How AI Is Reshaping Microdrama: See Details Here
    Storyverse, Soulscape

3:00 PM

  • Reinventing AI Infrastructure: See Details Here
    Karmel Capital, The University of Michigan Ross School of Business

5:00 PM

  • Built Different: Outliers, Underdogs and the Next Breakout: See Details Here
    Forty.5 Capital Ventures

5:30 PM

6:00 PM

  • The Music AI Can't Hear: What's Actually Missing from the Future of Sound: See Details Here
    Motif

6:30 PM

  • HR & PEOPLE LEADERS ROOFTOP HAPPY HOUR . Leadership Signals: See Details Here
    Speech & Mind

EL SEGUNDO

7:00 PM

HOLLYWOOD

10:00 PM

HOLLYWOOD HILLS

12:00 PM

  • Early stage co-founder matching: Virtual Speed Networking: See Details Here
    Kept

INGLEWOOD

7:00 PM

MARINA DEL RAY

3:00 PM

  • South Asians Shaping Digital Media: See Details Here
    american south asian network

7:00 PM

  • Tech Industry Speed Networking Marina Del Rey: See Details Here
    Los Angeles Fun Events
  • The New Wave: The Future of Hollywood In the Age of AI: See Details Here
    american south asian network

MID CITY

8:00 AM

OTHER

8:30 AM

  • Wedbush Ventures x Women in Product Breakfast: See Details Here
    Wedbush Ventures

10:00 AM

12:00 PM

2:30 PM

5:00 PM

  • Get Wired with Senra Systems!: See Details Here
    Senra Systems, Lowercarbon, Stifel

6:00 PM

6:30 PM

7:00 PM

PASADENA

12:00 PM

4:00 PM

  • Pasadena Ascends: VIP Closing Reception, Hosted by Wedbush: See Details Here
    Innovate Pasadena

PLAYA VISTA

10:00 AM

  • AI LAX Summit - Culture meets AI: See Details Here
    Governlayer.AI, AILAXSUMMIT.com, Google

6:00 PM

SANTA MONICA

8:15 AM

8:30 AM

  • Silicon Beach Volleyball Social: See Details Here
    Holland & Knight, JP Morgan, Mucker Capital

10:00 AM

  • Gen AI Observability for Engineering Leaders: See Details Here
    Amazon Web Services

11:00 AM

1:00 PM

  • Future of Photography : Discussing the future of image capture and IP protection. Cigar Lounge: See Details Here
    VICEVERSA EDITIONS
  • Self-Host Frontier AI: Running Open-Weight Models on AWS: See Details Here
    Amazon Web Services

3:00 PM

5:00 PM

  • Gold House x Speedrun Investors Social: See Details Here
    Gold House Ventures, a16z Speedrun

5:30 PM

  • The Autonomous Playbook: Scaling Revenue faster with AI.: See Details Here
    GrupaAI

6:00 PM

7:00 PM

8:00 PM

SUNSET

7:00 PM

UCLA

6:00 PM

  • The Builder's Lounge - Jazz Bar Demo Night with VEST x Cognition: See Details Here
    VEST at UCLA

USC

Fri, Oct 16 · 5:00pm — Sun, Oct 18 · 5:00pm

Fri, Oct 16 · 5:00pm — Sat, Oct 17 · 5:00pm

VENICE

7:30 AM

9:00 AM

  • Content in Tech: Coffee & Creators: See Details Here
    Narrative Content Studio, YT Jobs

11:00 AM

12:00 PM

  • What REALLY Happens After You Raise (But No One Talks About) - Funded Founder Lunch @: See Details Here
    Grow Through Story

2:00 PM

4:00 PM

5:00 PM

  • Sell before you build: See Details Here
    USC Entrepreneurship and Venture Management Association

6:00 PM

  • A16Z | ElevenLabs - Official Afterparty: See Details Here
    ElevenLabs, a16z Speedrun

7:00 PM

VIRTUAL

9:00 AM

  • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
    Kat Rucker Consulting Group

11:00 AM

  • Vibe Marketing in the Age of AI Agents: Live Workshop: See Details Here
    Juliet AI, Inc.

1:00 PM

2:00 PM

WEST HOLLYWOOD

11:00 AM

7:00 PM

  • NO HUMAN, NO CREATIVITY? Who Creates Culture Now?: See Details Here
    xVibe AI, HFE Events

WESTWOOD

9:00 AM

  • UCLA Tech + Society Conference: See Details Here
    Easton Technology Management Center

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

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