AI-Driven Sports Coaching App Mustard Raises $3.75 Million Seed Funding Round

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Images of the AI sports coaching app Mustard.​
Courtesy of Mustard

Rocky Collis grew up playing baseball—but once he hung up his cleats to become an attorney, he found that his passion for sports still needed to be filled. He found some of that fulfillment by watching his younger brother Luke, a quarterback, train with renowned throwing mechanics guru Tom House.


Those sessions gave birth to Mustard, which was founded in 2019 by the Collis brothers, House and performance coach Jason Goldsmith. Mustard is a sports training app that allows users to capture their training on video via their mobile devices, evaluates their mechanics and performance and provides them with coaching and feedback on how to improve.

\u200bRocky Collis, CEO of Mustard.

Rocky Collis, CEO of Mustard.

Courtesy of Mustard

On Tuesday, the Los Angeles-based startup (which is not to be confused with the food video app of the same name) announced that it has raised a $3.75 million seed funding round led by the Lake Nona Sports & Health Tech Fund. The round included investors from across the world of sports like Dallas Mavericks owner Mark Cuban, NFL legend Ronnie Lott and pro golfer Justin Rose, who joined existing investors like former NFL quarterback Drew Brees and baseball legend Nolan Ryan.

The funding takes Mustard’s total capital raised to $6 million. That money will be used to grow the startup’s tech team, and expand its training offerings beyond its core sport of baseball and into football, golf, soccer, tennis and basketball.

While Major League Baseball pitchers are among those who use Mustard, Collis said the app’s target audience is adolescent athletes who are just learning their craft.

“If we can get this technology and elite coaching in the hands of kids when they're a little bit younger than 14, we think that's where we can really make a difference in their lives and help them keep playing sports that they're passionate about longer than they otherwise would,” Collis told dot.LA.

Mustard will also offer its users mental performance training, in the form of live and recorded content led by Goldsmith and other advisors.

Unlike other sports training offerings, Mustard offers most of its features at no cost. While it plans to add premium features for a subscription fee in the coming months, “the soul of the company is to help kids regardless of resources, and that's what we're going to continue to do,” Collis said.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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