Gen Z Prefers Video Games to Streaming: Your Move Hollywood

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Gen Z Prefers Video Games to Streaming: Your Move Hollywood

Hollywood is on notice: Gen Z would rather scroll through social media, play video games and stream music than watch TV or catch a film.


That's a remarkable shift from earlier generations – who still prefer to kick back and watch a screen – and poses serious challenges to traditional media, according to an annual survey of digital trends by Deloitte.

Asked to choose their favorite entertainment activity, the top response among Generation Z was video gaming (26%), followed by listening to music (14%), browsing the internet (12%), engaging on social platforms (11%) and then watching TV or movies at home (10%).

Administered in February as the pandemic was raging, the survey of more than 2,000 U.S. consumers reflects the rising popularity of gaming across ages but most starkly highlights the digital divide among generations.

"Media companies and advertisers may still be video-first, but younger generations may not be," the report said.

Of the Generation Z respondents, defined as those born between 1997 and 2007, 87% play video games daily or weekly, on smartphones, consoles or computers. And while a majority of the respondents, including millennials and Generation X, said video games have helped them stay connected to others during the pandemic, they see entertainment differently.

For all other generations (Millennials: born 1983-1996; Gen X: 1966-1982; Boomers: 1947-1965 and Matures: 1946 and prior), kicking back and watching the tube came in as the number one entertainment option.

Here are some additional takeaways:

Video Streaming

  • 82% of U.S. consumers have at least one video streaming subscription
  • The average subscriber pays for four services
  • Cost is the most important factor for deciding whether to subscribe to a new streaming service, followed by content selection
  • 52% find it difficult to access content across so many services
  • 53% are frustrated by the need to have multiple service subscriptions
  • 40% would prefer to pay $12 a month for an ad-free video service, while 60% said they'd accept some ads for a lower fee.

Music Streaming

  • Streaming music subscribers pay for an average of two paid music services
  • 45% would rather pay than have ads for their music streaming; 67% of millennials would prefer to pay

Social Media

    • 67% don't trust the news they see on social media
    • 55% of Generation Z and 66% of millennials say social media ads influence their purchasing choices versus 49% of Generation X and 13% of boomers
    • 40% would be willing to provide more personal information to receive more targeted ads
    • 62% of Gen Z and 72% of millennials would rather see personalized ads than generic
    https://twitter.com/hisamblake
    samblake@dot.la

    Subscribe to our newsletter to catch every headline.

    How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports

    Samson Amore

    Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

    How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports
    Samson Amore

    According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

    Read moreShow less
    https://twitter.com/samsonamore
    samsonamore@dot.la
    LA Tech Week Day 5: Social Highlights
    Evan Xie

    L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

    Here's what people are saying about the fifth day of L.A. Tech Week on social:

    Read moreShow less

    LA Tech Week: Six LA-Based Greentech Startups to Know

    Samson Amore

    Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

    LA Tech Week: Six LA-Based Greentech Startups to Know
    Samson Amore

    At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

    The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

    Read moreShow less
    https://twitter.com/samsonamore
    samsonamore@dot.la
    RELATEDEDITOR'S PICKS
    Trending