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XOur Most-Read LA Startup and Tech Stories of 2020

This year was filled with pivots, pauses and restarts for L.A.'s tech and startup world. In our first year of chronicling it (we officially launched January27th), our most-read stories reflect the strangeness of 2020, and go some way in predicting some big questions for 2021. From gaming to biotech, movies to music, and transportation to education, the shifts have been dramatic. Where will we be when the dust settles from this year? As we head into our second year, we'll keep a close eye on the trends that have transformed some of L.A.'s core industries.
Take our survey below and help us as we get started with year two!
#1: Bird's Botched Layoffs
The early days of the pandemic, as companies scrambled to shore up cash and preserve their business, provided a number of examples of how to handle a crisis. L.A.-based scooter unicorn Bird, sadly, provided the world a lesson in how not to do it, calling over 400 employees into a glitchy virtual chat and summarily dismissing them all in a two-minute, no-question call that left employees feeling baffled, humiliated and betrayed. In a post that went viral, dot.LA spoke with employees and obtained a recording of the call.
#2: Ageism and Women in the Workplace
"When you're older you get discredited and when you're younger you get discredited." Our virtual discussion on how ageism affects women in the workplace struck a nerve with readers. Inclusology founder Cheryl Ingram, PhD and Cue Career founder Heather Wetzler discussed strategies for women to employ at every stage of their careers, and tools that companies can use to combat workplace discrimination.
#3. The Twentysomething Who Built LA's COVID Testing Response
Interest in our profile on Fred Turner, the 25-year-old college dropout who founded of Curative Inc., gathered over the course of the year, as more people became personally familiar with the testing system he helped deploy at Dodger Stadium and throughout the city (and, eventually, the country). "We are a strange company because our goal is to essentially put ourselves out of business," Turner told dot.LA at the time. Sadly, his startup has only grown since we published the story.
#4. The Rise and Collapse of LA's $164M Cannabis Startup
The killing of a well-connected Russian investor and the missteps of the twenty-something U.S. executives he hired to run his $164 million cannabis empire made for one of the most compelling stories we published this year. dot.LA spoke to dozens of former employees, as well as state and national law enforcement, to bring readers this 5-part series on the collapse of the Genius Fund.
#5. The Tech Startups Poised to Reshape How Music is Made
#6. Where Celebrities Meet the Gig Economy
In 2020, CEO Steven Galanis moved from Chicago to L.A. with a number of his Cameo cohorts. The app has increasingly found itself at the intersection of two mega-trends: the growth of gig work and the rise of the influencer economy. Social media stars have been leveraging their massive audiences and forcing the advertising industry — so often fixated on TV, film and sports celebrities — to take notice. Our profile of Galanis and his company revealed a world of celebrities eager to take hold of their audiences — and monetize them.
#7. The Investors Who Remained Unfazed
When the pandemic brought the economy to a standstill in March, many L.A. entrepreneurs found themselves staring down a frightening future. But investors were still spending. Inspired by a LinkedIn post from Luma Launch partner Laurent Grill, dot.LA published a list of local investors still looking to fund great ideas. The resulting post took off and so did the dealmaking.
#8. FAANG Reimagines LA Real Estate
Among the trends that have reshaped L.A. during the pandemic has been the rapid rise of streaming services and the equally stunning shift in audience habits for movies and TV. As the world emerges from the pandemic in 2021, it will find Netflix, Google and other FAANG companies have gobbled up real estate — especially on the Westside, where Netflix alone is poised to occupy 10% of commercial real estate by 2023.
#9. Sketchy's Product Plans and Edutainment's Rapid Rise
In 2020, Sketchy Medical grew from a cult startup that helped medical students efficiently memorize clusters of information into an edtech darling, with big raises, a new CEO lured from Disney and plans to leverage its foothold in education technology into a full-blown media empire that aims to make remote learning more effective and far more entertaining. Its story parallels the incredible disruption taking place in schools and homes globally, as parents, teachers and school districts confront the pandemic and rethink how education can happen.
#10. Karma's IPO Push and Electric Cars' Banner Year
dot.LA got the scoop on luxury electric car company Karma's moves to go public via SPAC, but it was far from the only SoCal electric vehicle startup to do so. In the wake of Tesla's turbocharged stock market rise, Canoo, Fisker, Xos, Envoy and many others sought their own IPOs or raised massive rounds. It's a trend we'll be watching closely as California ramps up its plans to go fossil fuel free by 2035.
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Valence, a Network for Black Professionals, Acquired by Fintech Firm Greenwood
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Valence, a Los Angeles-based networking platform for Black professionals, has been bought by digital banking platform Greenwood, the company announced Wednesday.
Atlanta-based Greenwood—which provides services intended to boost financial opportunities for Black and Latino people and businesses—said it will use Valence’s network to connect its community with professional development tools. Financial terms of the deal were not disclosed.
Since launching in 2019, Valence has raised more than $7 million in funding from investors including GGV Capital and Upfront Ventures. (Valence co-founder and chairman Kobie Fuller is a general partner at Upfront.) The startup has built features into its platform such as Pipeline, a database to help corporate recruiters find Black candidates, and BONDS, a mentoring program it launched last year to foster leadership skills in Black professionals.
“We’re being very targeted in how we can drive economic opportunity and wealth creation in the Black community," Fuller said in a statement. “Joining with Greenwood is a commitment to our community and accelerates our mission towards creating new paths to success for Black professionals and fuels our efforts towards closing the racial wealth gap.”
Fuller will join Greenwood’s advisory board, while Valence CEO Guy Primus will retain his role and take on the new title of vice president at Greenwood.
The deal comes after Greenwood acquired The Gathering Spot, a private membership network for the Black community, last month. The fintech company said it hopes the new acquisitions will help it build tools to close the racial wealth gap.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Creator Startup Jellysmack Adds High-Profile TikTokers to Its Platform
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
The creator economy startup Jellysmack is expanding its platform to include TikTokers, the New York-based company announced Wednesday.
Jellysmack’s A.I. technology, proprietary data and video editing tools had been limited to long-form YouTubers. The new initiative is meant to help TikTok creators spread their content across multiple platforms and explore long-form content creation. Additionally, creators already in their program can now explore short-form content syndication.
Jellysmack will distribute TikTok creators’ content across platforms such as Facebook Reels, YouTube Shorts, TikTok and Snapchat Spotlight. Short-form creators with at least 50,000 followers and 500 videos are eligible to apply for the program. So far, 30 high-profile TikTok creators, including Nick Smithyman and Lindy and Jlo, have joined the program.
“TikTok’s explosive growth has fostered a new crop of incredibly talented creators, but TikTok alone isn’t enough to make a living,” Jellysmack President Sean Atkins said in a statement. “Creators who can expand onto multiple platforms have a massive growth and earnings opportunity, and Jellysmack enables creators to do it all—with no extra work.”
The expansion is meant to help TikTok creators find new ways to grow their audiences and monetize their content. TikTok has previously faced criticism for what many see as its creator fund’s insubstantial payouts, though the platform has recently announced new ways for users to make money on their content.
Jellysmack reached unicorn status in 2021. It now has over 100 employees working out of L.A. and a number of local creators on its roster. It recently acquired a YouTube analytics company to bolster its creator program.
As creators navigate the increasing need to build audiences across multiple platforms, a handful of startups are competing on tools that can make their work profitable. Jellysmack and its Los Angeles-based competitor Spotter have both invested in licensing old YouTube videos in order to sell ads against them, while ventures like Creative Juice are finding new ways to fund artists working in the creator economy.
- Los Angeles Creator Economy News - dot.LA ›
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- Jellysmack Buys YouTube Analytics Firm AMA Digital - dot.LA ›
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Snap’s Yellow Accelerator Cohort Features 3 LA Startups
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Online dating startup Blink Date is testing the notion that love is truly blind.
Unlike Tinder and Bumble, Los Angeles-based Blink doesn’t show singles any photos of potential matches right away. Instead, the app pairs users in 10-minute, audio-only speed dates. It’s not until after the conversations that singles can see three unidentified pictures and tell Blink what they think of them. The app, still in beta testing, matches users only if there’s mutual interest.
“Through voice dates, we're enabling singles to actually find and build authentic connections,” Blink co-founder and CEO Taly Matiteyahu told potential investors on Wednesday.
Blink was one of eight startups—including three from Los Angeles—to pitch themselves to investors during Snap’s Yellow Accelerator Demo Day. The event is part of a 12-week curriculum run by the social media giant, which mentors early-stage startups on topics ranging from business strategy to fundraising. Snap invests $150,000 in each firm (Disclosure: Snap is an investor in dot.LA).
The accelerator’s fifth cohort covered a wide range of tech, from travel to gaming to online dating. Snap announced Wednesday that its next accelerator class starting this fall will focus exclusively on augmented reality—a strategic priority for the social media company.
Other L.A. startups in the current cohort included Bump, a fintech platform for the creator economy. Founded last year, the company helps creators track revenue from multiple sources, monitor expenses, access credit and manage their crypto and non-fungible tokens (NFTs). The startup has a waitlist of 350 users who’d pay $399 per year once the platform goes live, co-founder and CEO James Jones said.
“The lack of accurate tracking of revenue means that creators are denied access to traditional loans or traditional forms of credit because a creator’s revenue is considered too unstable, too unpredictable, and therefore they're too risky,” Jones said of the problem Bump seeks to solve.
Los Angeles-based Well Traveled is creating a paid membership club for travelers to connect and share recommendations. Founder Samantha Patil said members are using the platform more like a social tool rather than a trip-planning app, so users are logged in even when they aren’t about to book a getaway. The startup’s roughly 1,200 members are paying $150 per year.
“Consumers are craving communities that help connect them to each other and create knowledge sharing amongst their peers,” Patil said.
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- Meet Snap's New Class of Yellow Accelerator Program Startups ... ›
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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.