Netflix and Google Are Poised to Dominate L.A. After the Pandemic

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Netflix and Google Are Poised to Dominate L.A. After the Pandemic

In the next few years, as the world emerges from the novel coronavirus, Netflix will lay claim to nearly as big a footprint in Los Angeles as the most iconic of the city's entertainment companies, Disney. Google, another Silicon Valley implant, will not be far behind.

The pandemic will delay some expansion but likely not diminish it because increased time at home is only increasing the popularity of streaming, and the crisis is expected to make tech giants even more dominant.


Though it is officially headquartered in Los Gatos, Netflix is increasingly -- for all intents and purposes -- an L.A. company, a quick rise considering it had little presence in the city before 2017. The streaming giant has already signed commitments for an additional 826,000 square feet of office space and sound stages in Hollywood, meaning that it will have twice the footprint in L.A. as in the Bay Area. Already, Netflix has more than 3,000 employees here, considerably more than it has at headquarters, according to someone familiar with the company.

All together, the so-called FAANG companies – Facebook, Apple, Amazon, Netflix, and Alphabet (formerly known as Google) plus Hulu – will occupy nearly six million square feet of office space on the Westside by 2023, gobbling up 10% of all commercial real estate there. The figures come from a review compiled for dot.LA by the tech office broker HelloOffice, which uses proprietary data to track real estate listings and trends in real time. (None of the companies would comment on their real estate activity.)

HelloOffice

The analysis reveals that a city known globally as the movie capital of the world for the last century has rapidly transformed itself in just the few years to be the streaming capital. They also show the increasing influence of the biggest tech behemoths in L.A. and the extent to which scores of smaller but still significant players are forming an expansive reach over the area; almost half the tenant base on the Westside is made up of companies combining technology and entertainment.

"Tech has now become the bedrock of Los Angeles," said Petra Durnin, head of market analytics at HelloOffice. "Every kind of industry has a tech component."

It might seem incongruous to be talking about office space at a time when nearly every workplace sits empty as employees stay quarantined at home. But while more work will be remote, experts predict most people will return to the office, eventually. A recent study by the University of Chicago found only a third of work could be done remotely. "We will get back to business but with necessary adjustments," Durnin said.

FAANGs are expected to come out stronger on the other side of the crisis as many less-capitalized businesses go under. Meanwhile, stuck at home with little else to watch with sports and live events on hold, people are binging shows like Tiger King and Ozark at record rates. "Like other home entertainment services, we're seeing temporarily higher viewing and increased membership growth," Netflix recently told shareholders, after announcing 15.8 million new subscribers in the last quarter, more than double what it expected.

Rapid growth expected to continue

Google is emblematic of the trend of the last decade that is expected to accelerate, tech giants constantly outgrowing ever bigger L.A. offices.

Google quickly outgrew the trendy 100,000 square feet Frank Gehry-designed offices at Venice's so-called Binocular Building, and expanded a short distance south.

The search giant had a small presence in Los Angeles starting in 2003, but its first major office did not open until 2011 in Venice. It quickly outgrew the trendy 100,000 square feet Frank Gehry-designed offices there and expanded a short distance south to Playa Vista, snapping up 12 acres of vacant land for $120 million in 2014. In 2018, the company moved into a vast four-story, 450,000 square-foot hangar where Howard Hughes built the Spruce Goose during World War II. Last year, Google signed a 14-year lease to take over 585,000 square feet of office space at a transformed Westside Pavilion, starting in 2022. It will be the company's third L.A. campus.

Meanwhile, Amazon and Apple have staked claims on Culver City, which for the last century has been dominated by movie studios MGM and Sony Pictures Entertainment. It's as stark an illustration as any of the transformation from film to streaming.

In 2018, Amazon announced it was leasing 530,000 square feet at a revamped Culver Studios, scheduled for completion next year. Apple has said it expects to have 1,000 employees in Culver City by 2022, working on the company's increasingly important entertainment properties such as Apple TV, Apple Music, and Apple Podcasts. Before the pandemic, the company had started moving employees in stages to a sleek new 125,000 square foot complex next to the Expo Line, a move that is expected to resume when employees are allowed to return to work.

The coronavirus will also delay major expansions from Facebook and Netflix.

The social network was due to move into new offices in Playa Vista this year while the streamer was preparing to move into two large offices in Hollywood that total nearly 700,000 square feet.

Facebook CEO Mark Zuckerberg said last week that the company would begin to open its offices July 6, though any employee who wants to can continue working remotely through the end of the year. Google CEO Sundar Pichai told employees that some essential workers can return in June but the majority who can work from home will likely do so through 2020.

"The stay-at-home mandate has dampened some companies' immediate plans for expansion and construction delays could push some move-ins to mid 2021, but collectively these companies are still expected to occupy an additional one million square feet over the next one to two years," said Durnin.

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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