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Here Are LA's Top VCs, According to Their Peers
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Though Silicon Valley is still very much the capital of venture capital, Los Angeles is home to plenty of VCs who have made their mark – investing in successful startups early and reaping colossal returns for their limited partners.
Who stands out? We thought there may be no better judge than their peers, so we asked 28 of L.A.'s top VCs who impresses them the most.
The list includes many familiar names. Dana Settle, founding partner of Greycroft, and Mark Mullen, founding partner of Bonfire Ventures, garnered the most votes.
Settle manages West Coast operations for Greycroft, a New York firm with $1.8 billion in assets under management. She is one of only nine of the top 100 VCs nationally who are women, according to CB Insights.
Mullen is a founding partner of Bonfire Ventures, which closed a $100 million second fund in September to continue funding seed stage business-to-business (B2B) software startups. Mullen has also been an angel investor and is an LP in other funds focusing on other sectors, including MaC VC and BAM Ventures.
Below is the list of the top ranked investors by how many votes each received from their peers. When there was a tie, they appear in alphabetical order according to their last name:
Mark Mullen, Bonfire Ventures
Mark Mullen is a founding partner of Bonfire Ventures. He is also founder and the largest investor in Mull Capital and Double M Partners, LP I and II. A common theme in these funds is a focus on business-to-business media and communications infrastructures.
In the past, Mullen has served as the chief operating officer at the city of Los Angeles' Economic Office and a senior advisor to former Mayor Villaraigosa, overseeing several of the city's assets including Los Angeles International Airport and the Los Angeles Convention Center. Prior to that, he was a partner at Daniels & Associates, a senior banker when the firm sold to RBC Capital Markets in 2007.
Dana Settle, Greycroft
Dana Settle is a founding partner of Greycroft, heading the West Coast office in Los Angeles. She currently manages the firm's stakes in Anine Bing, AppAnnie, Bird, Clique, Comparably, Goop, Happiest Baby, Seed, Thrive Market, Versed and WideOrbit, and is known for backing female-founded companies.
"The real change takes place when female founders build bigger, independent companies, like Stitchfix, TheRealReal," she said this time last year in an interview with Business Insider. "They're creating more wealth across their cap tables and the cap tables tend to be more diverse, so that gives more people opportunity to become an angel investor." Prior to founding Greycroft, she was a venture capitalist and startup advisor in the Bay Area.
Erik Rannala, Mucker Capital
Erik Rannala is a founding partner at Mucker Capital, which he created with William Hsu in 2011. Before founding Mucker, Rannala was vice president of global product strategy and development at TripAdvisor and a group manager at eBay, overseeing its premium features business.
"As an investor, I root for startups. It pains me to see great teams and ideas collapse under the pressure that sometimes follows fundraising. If you've raised money and you're not sure what comes next, that's fine – I don't always know either," Rannala wrote in a blog post for Mucker.
Mucker has a portfolio of 61 companies, including Los Angeles-based Honey and Santa Monica-based HMBradley.
William Hsu, Mucker Capital
William Hsu is a founding partner at the Santa Monica-based fund Mucker Capital. He started his career as a founder, creating BuildPoint, a provider of workflow management solutions for the commercial construction industry not long after graduating from Stanford.
In an interview with Fast Company, he shared what he learned in the years following, as he led product teams at eBay, Green Dot and Spot Runner, eventually becoming the SVP and Chief Product Officer of At&T Interactive: "Building a company is about hiring correctly, adhering to a timeline, and rigorously valuing opportunity. It's turning something from inspiration and creative movement into process and rigor."
These are the values he looks for in founders in addition to creativity. "I like to see the possibility of each and every idea, and being imaginative makes me a passionate investor."
Jim Andelman, Bonfire Ventures
Jim Andelman is a founding partner of Bonfire Ventures, a fund that focuses on seed rounds for business software founders. Andelman has been in venture capital for 20 years, previously founding Rincon Venture Partners and leading software investing at Broadview Capital Partners.
He's no stranger to enterprise software — he also was a member of the Technology Investment Banking Group at Alex. Brown & Sons and worked at Symmetrix, a consulting firm focusing on technology application for businesses.
In a podcast with LA Venture's Minnie Ingersoll earlier this year, he spoke on the hesitations people have about choosing to start a company.
"It's two very different things: Should I coach someone to be a VC or should I coach someone to enter the startup ecosystem? On the latter question, my answer is 'hell yeah!'"Josh Diamond, Walkabout Ventures
Josh Diamond founded Walkabout Ventures, a seed fund that primarily focuses on financial service startups. The firm raised a $10 million fund in 2019 and is preparing for its second fund. Among its 19 portfolio companies is HMBradley, which Diamond helped seed and recently raised $18 in a Series A round.
"The whole reason I started this is that I saw there was a gap in the funding for early stage, financial service startups," he said. As consumers demand more digital access and transparency, he said the market for financial services is transforming — and Los Angeles is quickly becoming a hub for fintech companies. Before founding Walkabout, he was a principal for Clocktower Technology Ventures, another Los Angeles-based fund with a similar focus.
Kara Nortman, Upfront Ventures
Kara Nortman was recently promoted to managing partner at Upfront Ventures, making her one of the few women – along with Settle – to ascend to the highest ranks of a major VC firm.
Though Upfront had attempted to recruit her before she joined in 2014, she had declined in order to start her own company, Moonfrye, a children's ecommerce company that rebranded to P.S. XO and merged with Seedling. Upfront invested in the combination, and shortly after, Nortman joined the Upfront team.
Before founding Moonfrye, she was the SVP and General Manager of Urbanspoon and Citysearch at IAC after co-heading IAC's M&A group.
In an interview with dot.LA earlier this year, she spoke on how a focus for her as a VC is to continue to open doors for founders and funders of diverse backgrounds.
"Once you're a woman or a person of color in a VC firm, it is making sure other talented people like you get hired, but also hiring people who are not totally like you. You have to make room for different kinds of people. And how do you empower those people?"
Brett Brewer, Crosscut Ventures
Brett Brewer is a co-founder and managing director of Crosscut Ventures. He has a long history in entrepreneurship, starting a "pencil selling business in 4th grade." In 1998, he co-founded Intermix Media. Under their umbrella were online businesses like Myspace.com and Skilljam.com. After selling Intermix in 2005, he became president of Adknowledge.com.
Brewer founded Santa Monica-based Crosscut in 2008 alongside Rick Smith and Brian Garrett. His advice to founders on Crosscut's website reflects his experience: "Founders have to be prepared to pivot, restart, expect the unexpected, and make tough choices quickly... all in the same week! It's not for the faint of heart, but after doing this for 20 years, you can spot the fire (and desire) from a mile away (or not)."
Eva Ho, Fika Ventures
Eva Ho is a founding partner of Fika Ventures, a boutique seed fund, which focuses on data and artificial intelligence-enabled technologies. Prior to founding Fika, she was a founding partner at San Francisco-based Susa Ventures, another seed-stage fund with a similar focus. She is also a serial entrepreneur, most recently co-founding an L.A. location data provider, Factual. She also co-founded Navigating Cancer, a health startup, and is a founding member of All Raise, a nonprofit that supports and provides resources to female founders and funders.
In an interview with John Livesay shortly before founding Fika, Ho spoke to how her experience at Factual helped focus what she looks for in founders. "I always look for the why. A lot of people have the skills and the confidence and the experience, but they can't convince me that they're truly passionate about this. That's the hard part — you can't fake passion."
Brian Lee, BAM Ventures
Brian Lee is a co-founder and managing director of BAM Ventures, an early-stage consumer-focused fund. In an interview with dot.LA earlier this year, Lee shared that he ended up being the first investor in Honey, which was bought by PayPal for $4 billion, through investing in founders and understanding their "vibe."
"There's certain criteria that we look for in founders, a proprietary kind of checklist that we go through to determine whether or not these are the founders that we want to back…. [Honey's founders] knew exactly what they were building, and how they were going to get there."
His eye for the right vibe in a founder is one gleaned from experience. Lee is a serial entrepreneur, founding LegalZoom.com, ShoeDazzle.com and The Honest Company.
Alex Rubalcava, Stage Venture Partners
Alex Rubalcava is a founding partner of Stage Venture Partners, a seed venture capital firm that invests in emerging software technology for B2B markets. Prior to joining, he was an analyst at Santa Monica-based Anthem Venture Partners, an investor in early stage technology companies. It was his first job after graduating from Harvard, and during his time at Anthem the fund was part of Series A in companies like MySpace, TrueCar and Android.
He has served as a board member in several Los Angeles nonprofits and organizations like KIPP LA Schools and South Central Scholars.
"Warren Buffett says that he's a better businessman because he's an investor, and he's a better investor because he's a businessman. I feel the same way about VC and value investing. Being good at value investing can make you good at venture capital, and vice versa," Rubalcava said in an interview with Shai Dardashti of MOI Global.
Mark Suster, Upfront Ventures
Mark Suster, managing partner at Upfront Ventures, is arguably L.A.'s most visible VC, frequently posting on Twitter and on his blog, not only about investing but also more personal topics like weight loss. In more normal years, he presides over LA's biggest gathering of tech titans, the Upfront Summit. Before Upfront, he was the founder and chief executive officer of two software companies, BuildOnline and Koral, which was acquired by Salesforce. Upfront backed both of his companies, and eventually he joined their team in 2007.
In a piece for his blog, "Both Sides of the Table," Suster wrote about the importance of passion — not just for entrepreneurs and their businesses, but for the VCs that fund them as well.
"On reflection of the role that I want to play as a VC it is clearly in the camp of passion. I really want to start my journeys only with people with whom I want to work closely with for the next 5–7 years or more. I only want to work on projects in which I believe can produce truly amazing change in an industry or in the world."
Lead art by Candice Navi.
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Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
Coronavirus Updates: Disney Donates Masks; Cases in L.A. County Surge; L.O.L. Surprise! Makers Create Ventilator
09:27 AM | April 01, 2020
Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.
Today:
- Disney donates masks to hospitals in California, New York and Florida
- More than 3,500 coronavirus cases in L.A. County; new worries about asymptomatic carriers
- L.O.L. Surprise! maker creates ventilator prototype, launches $5 million fund for healthcare workers
L.O.L. Surprise! maker creates ventilator prototype, launches $5 million fund for healthcare workers
Health care workers receive masks and other protective gear.
MGA Entertainment
The maker of L.O.L Surprise!, Chatsworth-based MGA Entertainment has launched a nonprofit to help slow the spread of COVID-19 and is working on a ventilator prototype.
Chief executive Isaac Larian, whose company has production facilities on contract in China, said he started to order masks from his suppliers after hearing from friends in the medical field who couldn't find needed supplies.
"They couldn't get protection," he said. Next week, he expects a shipment of 200,000 masks to arrive.
Dubbed Operation Pac-Man, the fund will go towards procuring personal protective equipment for health care workers, the company. Larian promises that funds donated will be matched and he's committed $5 million to start the effort.
Meanwhile, the designers at MGAE have created a prototype ventilator that's being tested at UCLA, Larian said. He plans to produce it at the company's Little Tikes factory in Hudson, Ohio.
"We are going to move fast on this," he said. "We expect to go into production late next week."
More than 3,500 coronavirus cases in L.A. County; new worries about asymptomatic carriers
As the number of novel coronavirus cases continued to climb past 3,500 in the county, public health officials warned there's growing evidence asymptomatic carriers of the virus could be spreading it.
"There are people who are infected with COVID -19, but don't have any symptoms and for some of these people there is also evidence that they are able to spread the infection," said the county's director of public health Barbara Ferrer during her daily briefing.
The novel coronavirus has claimed 11 more lives in the county and has infected 513 more people, county health officials said on Wednesday. There's now 3,518 individuals that have been infected and 65 that have died.
She warned that people should continue to take precautions, even if a person doesn't appear sick.
About 20% of those that have tested positive for the fast-moving virus have been hospitalized. Of those, Ferrer said 76% had no documented underlying health conditions.
"Everyone should take seriously the fact that they are at risk not only for illness for COVID-1 but for serious illness," she said.
Disney donates masks to hospitals in California, New York and Florida
Disney Parks has donated 100,000 N95 masks to the states of New York, California and Florida, the company announced through its Disney Parks Blog on Wednesday. In the same announcement Disney said the Parks unit had also donated 150,000 rain ponchos to MedShare, a humanitarian aid group, which will distribute the gear to hospitals. The need for masks is clear, but why ponchos? On March 20, the Journal of the American Medical Association (JAMA) published an article calling for ideas to address the shortage of personal protective equipment (PPE). The article received over 100,000 views and yielded more than 250 comments, with many more ideas sent straight to JAMA editors. On March 28, JAMA published a summary of the recommendations, which included repurposing ponchos for gowns. "The idea was inspired by nurses across the country who inventively found that rain ponchos can be an excellent way to protect their clothing and prolong the use of PPE, while also freeing up gowns when needed," Disney's statement said.
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US Space Force Establishes Tech and Acquisition Arm in Los Angeles
04:04 PM | April 08, 2021
Photo by SpaceX on Unsplash
In a major win for Southern California's aerospace industry, the U.S. Space Force will establish its acquisitions and technology division in the Los Angeles area this summer.
The move, observers said, cements the region – home to SpaceX and Virgin Orbit – as a major force while raising the profile for a myriad of local startups, as the government looks to private industry to bolster the next generation of space travel.
"Southern California — and South Bay in particular — is experiencing its biggest tech renaissance since the Cold War, with record-setting venture investments generating hundreds of new businesses, with over 25 aerospace unicorns operating today," said Van Espahbodi, the co-founder and managing partner of Starburst Aerospace, an accelerator that partners with Raytheon and other big players in the industry. "It's no surprise the formal standing up of Space Systems Command acknowledges the strength and leadership of our region."
The Los Angeles Air Force Base's Space and Missile Systems Center in El Segundo will become the headquarters of the planned division called the Space Systems Command. The center will be responsible for identifying, prototyping and fielding innovative, space-based solutions to support and meet the demands of the National Defense Strategy, according to the Space Force.
"The heart of technology innovation within the space industry takes place right here in El Segundo, so it comes as no surprise that Space Systems Command has selected our community as its headquarters," said Melanie Stricklan, co-founder and CEO of El Segundo-based Slingshot Aerospace, in a statement.
Slingshot Aerospace has worked closely with the Space and Missiles System Center over the last several years to create technologies that promote space sustainability in order to protect our way of life, she said. Other local companies like SpaceX — which has several contracts with the agency — also have standing relationships.
Los Angeles' aerospace history stretches back to the 1920s, with its peak around World War II. Today, more than 25 aerospace companies — including Rocket Lab, Slingshot Aerospace, Relativity and Virgin Orbit — have established headquarters in the Los Angeles region.
The Space Systems Command is one of three major commands under the U.S. Space Force. It will generate additional missions for the base, including oversight for launch operations out of Vandenberg Air Force Base and Cape Canaveral. It will oversee efforts to develop, acquire, launch and sustain military space systems.
U.S. Rep. Ted Lieu (D-Calif.), who co-chairs the California Aerospace Caucus, said the Pentagon's decision reaffirms Southern California's role as an aerospace hub.
"Southern California was already leading the way on aerospace and space innovation, and establishing the Space Systems Command at L.A. AFB will position our region for further growth," LIeu said.
Lieu said he, along with California Republican Congressman Ken Calvert, had requested the Pentagon to consider Los Angeles for the Space Systems Command's home.
Gov. Gavin Newsom said his administration also pushed for the new command center.
"This is a critical investment in California's vital aerospace and defense industries, and it represents a slew of new good-paying jobs as we continue to rebuild our economy better than before," Newsom said in a statement.
In 2003, Vandenberg Air Force Base's Space and Missile Systems Center narrowly escaped closure during a round of military base realignment and closures. The base was spared after a group of politicians and business leaders lobbied to save it.
Judy Kruger, senior director of strategic initiatives at the Los Angeles Economic Development Corporation, said it's too early to tell what the move will mean as far as jobs or procurement opportunities for the region.
"But right now whenever we can position ourselves as leaders in the area of aerospace, it presents us well. It focuses on our core ecosystem here in Los Angeles, our history of space and aerospace," she said. And it's about good paying jobs of the future, she said.
Before the base's Space and Missile Systems Center will be re-designated, Biden will nominate a U.S. Space Force three-star general officer of the SSC, who must be confirmed by the Senate.
In 2019, the Trump administration created the Space Force, the newest branch of the armed services since 1947. It is one of the most visible Trump-era actions that is supported by President Joe Biden.
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Sarah Favot
Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.
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