A major Los Angeles user-generated entertainment company announced Tuesday a new self-serve e-commerce portal of more than 65,000 videos that creators and publishers can license.
Jukin Media has long worked with enterprises like major advertisers and TV networks, as well as news organizations like The Associated Press, Tribune Media, and Reuters, among others. But Jukin's new self-service platform is an effort to grow its business with the influencers and smaller-time digital publishers that have grown audiences on TikTok, Vine and Snap.
<p>"This is our first foray into that," said Brendon Mulvihill, who heads up licensing at Jukin Media. He noted that this can help "scale the business to make this content accessible to more people at a reasonable price point."</p><p>As part of this effort, the company also announced Tuesday partnerships with two creator networks to give them discounted access to Jukin's viral content: Canadian company, BroadbandTV, and L.A.-based Fullscreen. Both companies have thousands of creators or influencers around the world, according to Mulvihill.</p><p>Jukin counts <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">some 200 million fans</a> on its various channels, and has paid out $25 million to video owners — through revenue shares or up-front payments — over the last five years. It has also seen <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">success and growth</a> even as movie studios have halted filming due to the pandemic because of its focus on user-generated content.</p><p>The self-service beta was unveiled late last year with great success, Mulvihill said. Jukin licensed more than 3,000 videos to more than 1,200 customers in more than 100 countries with early users that have included social-first and digital publishers, influencers, small businesses, brands and creative agencies, plus nonprofits.</p><p>"We are a small but mighty production team. Having efficient access to a large, navigable library of video clips makes a world of difference when curating and producing our content," said Jacqueline Munro Tapp, Motherly's creative director of video, in a statement.</p><p>"We have seen significant engagement returns on the relatable, hilarious and often very emotional UGC clips we curate from Jukin. The value and accessibility of UGC video can't be underrated—it helps us speak to our viewer on a human level and we love the raw accessibility it brings to our content."</p><p><em>_</em><em>_</em></p><p><em>Do you have a story that needs to be told? My DMs are open on Twitter </em><a href="https://twitter.com/latams" target="_blank"><em>@latams</em></a><em>. You can also email me at </em><em>tami(at)dot.la</em><em>, or ask for my Signal.</em></p>
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The L.A. tech and startup community was active as ever this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key points of the top five headlines:
- Green Rush: The Incredible Rise and Fall of L.A.'s Genius Fund
- President Trump Signs Order Banning TikTok Unless it Sells to U.S. Company
- Curative Inc is Bringing COVID-19 Test Kiosks to L.A.
- dot.LA x Pitchbook: L.A.'s 50 Hottest Startups - Who Made It?
- Investing Round-Up: Syntiant, GoodRx and Studio Alive Ventures
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<small class="image-media media-caption" placeholder="Add Photo Caption...">Weekly Recap August 8th</small>
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</p><ul class="ee-ul"></ul><p><em>Watch to stay smart on what is happening, and <a href="https://www.instagram.com/dotla/?hl=en" target="_blank">follow us on Instagram</a> for daily video content.</em><br></p>
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- Los Angeles' Tech and Startup Scene is Growing. - dot.LA ›
- Catch Up With This Week's Startup News in Our Weekly Video Recap ›
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The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?
According to one CEO, the answer is data.
<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzOTU0MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMzU5NDU0M30.twHKKdU8ZIw48w_MaLI29T9abGMC2Izt3EWCOyVCqTU/image.jpg?width=980" id="3e78a" class="rm-shortcode" data-rm-shortcode-id="e801f86500172fe6114ea9dd54614732" data-rm-shortcode-name="rebelmouse-image" />
<p>In this installment of <em>dot.LA Dives In</em>, we talk with Christoph Bertsch, founder and CEO of <a href="http://vejo.com" target="_blank">Vejo</a>, producer of the "smart," eco-friendly, pod-based blender. As he was building the company, Bertsch says he pulled together a team of doctors and nutritionists to help design specialized wellness programs in a system called <a href="https://www.vejo.com/pages/vejo-plus" target="_blank">Vejo+</a>. The system, he says, uses individual data to develop personalized blends based on each member's goals and individualized lab tests. </p><p>Bertsch created Vejo first for high-level athletes and Olympic competitors to help them improve their performance and play at their best. Those early users include Kevin Love (NBA), Todd Gurley (NFL), Conor Dwyer (Olympic Gold Medalist in swimming), Manchester City Football Club, as well as celebrities Zac Efron, Hugh Jackman, Kevin Costner, and Vin Diesel who use Vejo+ to prep for movies and as part of their daily routines. Some believe so much in the results, they invested in Bertsch's vision.</p>
<p>"When you ask Kevin (Love) today how he feels, and how long he actually wants to play, he says 'Listen, I feel like I'm 23,'" Bertsch says. "So Kevin did the program, liked it so much, we just got his bloodwork in such a different place. He came back and said 'Hey guys, I see it, it works in my system, and I want to be a part of the company.' So he became a shareholder."</p><p>But Vejo is not just for the elite athlete or actor. Bertsch says he designed the product with the aim of helping anyone achieve an optimal balance through its personalized nutrition recommendations. He laments how many people consume supplements without knowing what deficiencies they need to manage for, or worse - indulge in an unhealthy diet, expecting wonder pills to cancel out the negative effects. Bertsch emphasizes that optimal health and longevity are achievable even for the average consumer. How? Through data.</p><p>"Everything somehow has to be based on data," Bertsch says. "The data, which we have already from people who checked in and we transformed them... The knowledge which we have is huge, and just grows everyday."</p><p>With Vejo, Bertsch says he hopes to create a positive impact for his consumers, but also for the planet. Vejo's pods are 100% biodegradable. In collaboration with his European partners, Bertsch has been developing a water-soluble pod solution for the past few years. </p><p>"I never wanted to create a company which does not live in alignment with the planet," Bertsch says. "Once this is out there, and you have the device which is a reusable bottle, you have a pod which leaves no waste behind and it's single serve so there is no food waste, you have a solution which is quite cool."</p><p>Bertsch also hopes to utilize Vejo to give back to the community. The pandemic saw the company grow 5 times its size. Vejo launched the "Nourish Our Heroes" program to support frontline workers. For every blender a customer donates to those fighting the COVID-19 pandemic, the company will match 150% of value in its nutrient pods.</p><p>"We are just happy that we can play a little part in supporting the community. And we still do it - this topic is not over, it's ongoing. I think that is the most important thing for the DNA of Vejo. If we start something, we are very consistent."</p><p>Watch the full interview here:</p><p class="shortcode-media shortcode-media-youtube">
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<small class="image-media media-caption" placeholder="Add Photo Caption...">Democratizing Nutrition Through Data with Vejo Founder & CEO</small>
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<em>Kelly O'Grady runs video and serves as the chief host & correspondent for dot.LA. Find her on Instagram <a href="https://www.instagram.com/kfogrady" target="_blank">@kfogrady</a> and email her at <a href="mailto:mailto:kelly@dot.LA">kelly@dot.LA</a>.</em></p>Related Articles Around the Web
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