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TikTok’s short form videos are ideal for discovering new audiences. Meanwhile long-form platforms such as Twitch and YouTube are perfect for maintaining, engaging and growing a community of fans. The marriage of these elements will change the game for creators in the new year.

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VidCon 2021 has been canceled because of heightened concerns over COVID-19 and the Delta variant and California's health and safety mandates.

The influencer industry's biggest event of the year had been scheduled for Oct. 22-24 at the Anaheim Convention Center. It would have marked TikTok's first year as the top sponsor, taking over the long-held title from YouTube.

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Jukin Media, the company that licenses and acquires pet videos and other user-generated content, has been plucked up by Trusted Media Brands, a New York-based media company best known for its publications including "Reader's Digest" and "Taste of Home." Terms of the deal weren't disclosed.

"I'm just super proud to continue seeing the trend of exits happening in L.A.," Jukin Media founder and co-CEO Jon Skogmo told dot.LA. "I think it's great for the L.A. tech community, and I'm really proud to be part of it."

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