NASA Goes Back to the Future and Revives its Formerly Forbidden ‘Worm’ Logo

Alan Boyle, GeekWire

GeekWire contributing editor Alan Boyle is an award-winning science writer and veteran space reporter. Formerly of NBCNews.com, he is the author of "The Case for Pluto: How a Little Planet Made a Big Difference." Follow him via CosmicLog.com, on Twitter @b0yle, and on Facebook and MeWe.

NASA Goes Back to the Future and Revives its Formerly Forbidden ‘Worm’ Logo

NASA is restoring a squiggly graphic representation of its acronym, known as "the Worm," to a place of prominence, 28 years after it was consigned to the dustbin of space history.

NASA Administrator Jim Bridenstine declared that "the worm is back" today in a tweet — and revealed that it's been painted on the SpaceX Falcon 9 rocket that's due to launch NASA astronauts to the International Space Station as soon as next month. That demonstration mission will mark the first time U.S. astronauts have been launched to orbit from U.S. soil since the retirement of the space shuttle fleet in 2011.

The worm was born in 1975 as an alternative to NASA's original "meatball" logo, which put the acronym inside a blue sphere with a spacecraft zooming around it. Not everyone was a fan: In 1992, the worm fell out of favor and was expunged from use, except on T-shirts and souvenir items. Now the worm has turned.NASA said officials are still assessing exactly how and where the worm will be used, and that the meatball will keep its status as the space agency's primary symbol. Today's turnabout surprised space fans: Some even suspected it was a late April Fool's prank. For the full rundown on the worm, check out Keith Cowing's post at NASA Watch.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Motional Links With Uber to Make Robotaxis a Reality

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Motional
Image courtesy of Motional

Motional, a self-driving taxi startup backed by Hyundai, will partner with Uber to bring its robotic taxis to cities throughout the United States within the next decade as part of its push to get people more comfortable with the concept of taking a ride in a driverless electric vehicle.

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