How Jordan Fudge Raised One of the Largest Funds in LA History

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Jordan Fudge Sinai Ventures

Jordan Fudge – Black, openly gay, and only 28-years old – recently closed one of the largest venture funds in Los Angeles history, which he runs out of a lavish Bel Air mansion. He has raised nearly a billion dollars in dry powder from a reclusive billionaire in Germany, who he got connected to through his personal trainer.


In a notoriously clubby and homogenous industry with few people of color, Sinai Capital Partners Managing Partner Fudge sees standing out from the pack as a major edge.

"We can be ourselves and leverage our youth in a way that makes founders feel excited to share their ideas with us and feel like they won't be rejected for having something that comes out of left field," Fudge said. "We understand certain concepts a little bit more quickly because typically the market they're trying to address is people like us."

Sinai Capital Partners has raised $600 million, $500 million of which will go towards the tech-focused Sinai Ventures and the rest to fund movies and television shows at New Slate Ventures. All told, Sinai will now have $800 million in assets under management, vaulting it into the upper echelon of L.A. venture funds.

The news touting the raise as the largest in Los Angeles history was announced in a terse press release last month but received scant attention, perhaps because Fudge does not travel in the usual VC circles or because he says he has deliberately avoided the spotlight.

"We preferred to stay under the radar until we had some real results and a track record," Fudge said.

In something unheard of in the tech world, Fudge does not have a LinkedIn profile.

"To me, LinkedIn encourages a rather shallow, artificial type of networking," he said.

But Fudge is hardly shy. He shares shirtless selfies in his home gym or pictures of yachts and sports cars to his nearly half a million followers on Instagram. Earlier this year, he co-hosted a tony fundraiser at his home for Democratic presidential candidate Pete Buttigieg with Empire writer/director Lee Daniels. He also serves on the board of the LGBTQ advocacy group, GLAAD, and was a young associate director at the Metropolitan Opera until last year.

Instead of the sleek corporate offices in Santa Monica most venture firms operated in before the pandemic, Fudge runs Sinai from a $9 million mansion tucked in the hills of Bel Air, furnished in all-white with a grand staircase and backyard pool.

"We chose it over an office because we don't like working in traditional office spaces," he explained. "We've had founders stay there when they're in L.A. for meetings and in better times hosted events and fundraisers."

What also makes Sinai unusual is that all of its capital comes from a single limited partner. Asked who that person is, Fudge said the individual prefers not to be named. "We don't comment on our LPs out of respect for their privacy," he said.

Then, he volunteered that the LP is a German billionaire who made his fortune as a founder of enterprise software conglomerate SAP and has a family office called Eagle Advisors.

A quick Google search reveals the billionaire is almost certainly Hans-Werner Hector, ranked as the 945th richest man in world by Forbes with an estimated $2.4 billion fortune.

The head of Eagle Advisors, Ekkehart Hassels-Weiler, has been known mostly for his lavish real estate purchases on both U.S. coasts. He bought four penthouses totaling $120 million in New York starting in the mid-2010s and last year reportedly purchased a Benedict Canyon spec mansion with his new husband for $43 million.

In 2015, after an uninspiring post-college stint at 21st Century Fox, Fudge met Hassels-Weiler through their personal trainers who happen to be brothers.

"We'd often see each other at the gym in L.A. near where the family office is based," Fudge remembers. "When I left Fox, I intentionally started scheduling sessions at the same time as him to get some face time and pick his brain. I finally asked him if he had hired anyone to look after tech, media, telecom and he hadn't due to their focus on energy and real estate."

Fudge pitched Hassels-Weiler on the graphics processing chip manufacturer NVIDIA Corporation and the timing turned out to be perfect. The stock more than tripled in a year, a return that led to Hassels-Weiler bringing Fudge on as an associate.

"I developed sort of an in-house private house venture capital fund for them, which was then spun out into what is now Sinai," Fudge said. "We started with them seeding us with one hundred million and did really well with that."

The biggest breakout from the 85 startups Sinai has invested in so far is Pinterest. The fund came in relatively late in Pinterest's 2017 Series H at a post-money valuation of $12.3 billion. The company went public in 2019 at a lower valuation of $10 billion, but Pinterest now has a market cap of more than $40 billion.

Sinai also got in on the real estate service Compass' Series D and the Series A of Ro, the parent company of Roman Health.

Eagle Advisors more than doubled its investment on Fund I, according to sources.

"We were able to use that credibility to continue to raise more capital from them and go later in the life cycle of some of these companies that we're interested in," Fudge said. "Specifically within Los Angeles, there really aren't many funds that are able to write those kinds of checks."

Fudge initially launched Sinai in the Bay Area, but he quickly soured on the tech scene there.

"I found San Francisco to be a monoculture and generally a soulless, unpleasant place to live," he said. "The VC crowd there has a tendency of being rather pompous and the deals we were seeing in the city seemed increasingly overpriced."

In 2018, the firm relocated to Los Angeles. Fudge and Zach White — the partner who helps oversee Sinai Ventures — both grew up here and say they want to invest in L.A. startups, but also companies anywhere that encapsulate the L.A. ethos of tech, entertainment and diversity.

"We're L.A. at our very core," White said. "And the sort of fiber and DNA of our fund is L.A. But we are going to be global in the way that we allocate capital."

Far from a hindrance, White says the fact that he and Fudge are young and Black has helped them get into highly competitive funding rounds. He points to Brud, an L.A company that uses artificial intelligence to create virtual popstars. It secured early funding from Sequoia but Fudge is friends with the founder, Trevor McFedries, and so they were able to get in on the Series A.

"He has no shortage of suitors trying to get into that company," White said. "But I think that us being able to view it from the perspective of someone who's a little bit closer in age and skin color to him really benefited us."

McFedries says he finds Fudge to be "super smart" and a great listener.

"He has a point of view that allows him to recognize opportunities others wouldn't," said McFedries. "And being in L.A. it's been great to have an investor close by."

An Entertainment Fund for Underrepresented Founders

After he graduated from Northwestern University, Fudge got what seemed like a plum gig in 2014, working on digital strategy under co-chairs Dana Walden – now a top executive at Disney – and Gary Newman. As he remembers it, the mandate of his group was figuring out how to make money licensing Fox's vast library of content to Netflix and Hulu without cannibalizing the studio's lucrative television and movie business.

New Slate Ventures

"At the time, legacy studios like Fox were just beginning to recognize the legitimacy of subscription services as existential threats," Fudge said. "Part of the reason I left was I realized there wasn't much more runway for a company like that, a legacy media company owned by a family that sort of is trying to compete with these massive tech behemoths that have deeper pockets and a better understanding of the customer."

Six years later, every big media company is desperately trying to be the next Netflix and Fudge thinks he can use his entertainment and tech experience to both make a sizable return and elevate underrepresented filmmakers.

"There is a huge opportunity for artists that typically wouldn't fare very well within traditional studio structures to be able to make their films and create art that is authentic and resonates with this generation," Fudge said. "They can do that with us because we understand it as first-hand consumers of that content."

Fudge's New Slate Ventures wants to fund projects from underrepresented filmmakers. It has seen critical success backing "The Forty-Year-Old Version," a semi autobiographical comedy mostly shot in black and white from filmmaker Radha Blank that critics have hailed as "bringing a new voice to cinema." The film drew raves at Sundance and was picked up by Netflix.

New Slate is also developing a limited series on junk bond king turned philanthropist Michael Milken written by Terrence Winter of "The Sopranos" and "The Wolf of Wall Street" fame.

Aside from both being a sometimes glamorous yet risky investment, entertainment and tech would seem to have little in common. But Fudge maintains there have never been more similarities.

"The rules are being administered by the same companies and also being rewritten by similar types of people in terms of the founders who are coming to create new companies in a way that I think directors and producers are also looking to create new opportunities in media," Fudge said. "I have a very good understanding of how to make money in entertainment in this new sort of era that we're entering with the streaming wars being what they are."

The entertainment fund is being run by Jeremy Allen, who spent two years as an assistant to WME Chairman Patrick Whitesell.

"We understand how to read a script," Allen said. "We understand what makes a good movie. We understand how to produce something."

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

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  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
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LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

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