Los Angeles-based Goodpods launched at the start of the pandemic in the hopes of answering the question "What podcast should I listen to?"

As the podcast market has become more saturated, more and more companies are trying to make discovery easier. Google's Podcast app relies on AI-powered suggestions to lure listeners. Other podcasting platforms like Breaker take an approach more like that of social media.

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The time for online shopping is now.

The pandemic has ushered in the era of ecommerce as Americans embrace curbside pickup, next day deliveries and grocery pick-up services. There's likely no going back as an increasing number of consumers get accustomed to shopping online.

Now, retailers are taking experience to another level with streaming, data personalization, augmented reality and other features that are only likely to grow digital shopping habits.

Here are three trends sweeping ecommerce and the Los Angeles companies that are fueling it:

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Sam Golbach and Colby Brock know firsthand that platforms can disappear overnight.

The two started making sketch videos on the now-defunct social video website Vine back in 2013 when "it was not cool at all" to do that sort of thing, they said. When Vine shut down in late 2016, they migrated to YouTube, and later to Instagram, Snapchat and TikTok.

"Ever since we started, Colby and I have said, 'We need to do this (other app)' or else we'll have to go back to Kansas and not be able to have this lifestyle'," Golbach said.

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