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YouTube and TikTok Are Amping Up the Creator Monetization Arms Race
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
YouTube and TikTok are going head-to-head on new ways to pay their content creators.
YouTube Shorts will now incorporate an expanded array of ads on its short-form video feed, Business Insider reported Tuesday, which could potentially lead to Shorts creators receiving a cut of ad revenues. Meanwhile, TechCrunch reported yesterday that TikTok is beta-testing LIVE Subscription, a new model which allows fans to directly compensate creators.
YouTube Shorts, which previously showed limited ads from select advertisers, will now expand to ads purchased through YouTube’s main video platform. While creators won’t immediately benefit from the change, YouTube plans on analyzing the Shorts ads’ performance to determine how it will pay creators, BI reported.
Currently, YouTube Shorts’ $100 million creator fund only pays out top performers and is set to end later this year. While creators on YouTube’s main platform receive a 55% cut of ad revenues, BI reported that Shorts creators have thus far found monetization difficult.
"The Shorts Creator fund isn't anywhere near large enough to incentivize larger creators to stick around or generate unique content for the platform,” Shorts creator Nicholas Crown told the publication. “Without ad rev sharing, creators generating millions of impressions on Shorts often make pennies from the occasional pre-roll ad that runs through AdSense on a Short.”
TikTok’s LIVE Subscriptions, on the other hand, will give creators on the video-sharing platform a chance to earn direct payments from fans, while giving paying subscribers access to exclusive chats, emotes and badges. The feature will launch with select creators on Thursday, TechCrunch reported; while pricing has not yet been announced, LIVE’s is believed to be “comparable” to livestreaming platform Twitch’s $4.99 monthly subscriptions. Instagram is currently testing a similar creator subscription model.
With TikTok and YouTube stars gaining popularity, both companies are seeking to offer new monetization models that would keep those creators on their platform. Social media influencers, for their part, have looked to spread their content across multiple platforms—as evidenced by Snap poaching TikTok stars for its own original content. In turn, both Culver City-based TikTok (which is owned by Chinese tech firm ByteDance) and Santa Monica-based Snap have introduced new ad revenue initiatives for creators this year.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
🔦 Spotlight
Happy Friday Los Angeles,
When people talk about the robotics boom, the conversation usually turns to warehouses, defense, humanoids or automation.
But one Los Angeles company is building a very different kind of robot.
Tombot, a local companion robotics startup, closed a $7 million Series A3 round with participation from Caduceus Capital Partners, Wavemaker 360, the Lutheran Foundation for Long Term Living and Florida Community Health Network to scale production of Jennie, its robotic companion dog. The product is designed for older adults, people with dementia, children with autism and others who may benefit from the emotional comfort of a pet but cannot safely or practically care for a real animal.
It is a quieter kind of robotics story, but a revealing one.
The most common vision of the robotics future is built around productivity: robots that move boxes, patrol borders, assemble parts or perform repetitive tasks. Tombot is aiming at something more personal. Its bet is that robots will not only help people work faster, but also help them feel less alone.
That makes the company part of a broader shift in robotics, where the question is not just “What can a machine do?” but “What role can it play in someone’s daily life?”
The need is real. Aging populations, caregiver shortages and rising demand for dementia care are putting pressure on families and health systems. At the same time, many people who would benefit from animal companionship cannot manage feeding, walking, grooming, vet bills or the safety risks that come with a live pet.

Tombot’s answer is a robotic dog that behaves like a companion, not a gadget. Jennie is designed to respond to touch, voice and interaction, giving users some of the emotional benefits of pet ownership without the responsibilities of caring for a living animal.
Southern California’s robotics scene is often viewed through the lens of defense, drones, aerospace and manufacturing. Those categories are important. But LA also has deep advantages in design, storytelling, entertainment, consumer products and human-centered technology. A companion robot sits at the intersection of all of those things.
It has to work technically. But it also has to feel right. The movement, expression, texture and emotional cues matter. This is where robotics starts to look less like pure engineering and more like product design, character development and trust-building.
The broader robotics market is still difficult. Hardware is expensive. Manufacturing is hard. Consumer expectations are high. And companion robots have historically been a tricky category, with plenty of hype and uneven adoption.
But Tombot’s traction suggests there may be real demand for robots that solve emotional and caregiving problems, not just operational ones. The company says it has built a large waitlist as it moves toward commercialization, giving it a chance to test whether companion robotics can move from novelty to necessity.
The bigger takeaway is that LA’s robotics future may not fit into one box.
Some companies will build for the battlefield. Some will build for factories. Some will build for space. And some, like Tombot, will build for the living room, the care facility and the family trying to support someone they love.
The robotics boom is often framed as a story about replacing human labor.
This one is about supporting human care.
More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- Cosm received a $100M strategic investment from Sony Pictures Entertainment, with Sony taking a minority stake as the lead investor in Cosm’s Series C financing round. Cosm operates immersive “Shared Reality” venues that use dome-shaped LED screens for live sports, concerts and entertainment experiences, and the funding will support venue expansion and new technology initiatives across sports and entertainment. Sony Pictures CEO Ravi Ahuja will join Cosm’s board as part of the deal. - learn more
- Pasadena-based Sophia Space finalized a $7M SAFE financing round, bringing its total funding to $22M. The round included participation from EverGreen, The NVIDIA Alumni Investment Network, SparkLabs Group and other strategic investors, with the new capital going toward product development, engineering and commercial hiring, partnerships and deployment across government, commercial and international markets. Sophia Space is building AI-powered infrastructure and intelligent systems for the space economy, including autonomous computing capabilities for orbital and terrestrial environments. - learn more
LA Venture Funds
- Sound Ventures participated in Warp’s $60M Series B, which was led by Battery Ventures with additional backing from Peak XV and Y Combinator. Warp is building an AI-native employee management platform for payroll, benefits, compliance, onboarding, offboarding and workforce operations, with the new funding bringing its total raised to $85M. The company says the capital will support deeper AI agents, expanded tax and compliance infrastructure, a broader product suite and more customer support. - learn more
- Mucker Capital participated in Zave’s ₹4.7 crore bridge round, which was led by Inflection Point Ventures. Zave is building an AI-native shopping assistant that helps consumers discover products, compare prices and make purchase decisions across Amazon, Flipkart and more than 5,000 brand websites. The company plans to use the funding to strengthen its AI product, improve platform reliability and scalability, and support continued user growth. - learn more
- B Capital co-led Seltz’s $12.5M seed round alongside Speedinvest, with participation from Future Present, Italian Founders Fund, Arc Investors, United Ventures, Vento Ventures, Mango Capital, 2100 Ventures and Future Back Ventures. Seltz is building web search infrastructure for AI agents, designed for the way agents query the internet: running long, parallel searches, pulling full documents and accessing live web context. The company plans to use the funding to scale its index to tens of billions of documents and build out engineering, sales and marketing. - learn more
- Clocktower Technology Ventures participated in Caplight’s $16M Series A, which was led by BlackRock and Fin Capital, with strategic participation from UBS Investment Bank. San Francisco-based Caplight is building data, trading and workflow infrastructure for private markets, including secondary market pricing, institutional trading, company and investor intelligence, and AI-powered venture deal sourcing. The company says the new funding will help expand its role in rebuilding the rails for venture capital as private markets become larger, more liquid and more complex. - learn more
- MaC Venture Capital participated in Coval’s $28M Series A, which was led by Norwest with backing from Base10 Partners, Twilio Ventures, Y Combinator and others. San Francisco-based Coval builds simulation, evaluation and monitoring infrastructure for voice and chat AI agents, helping enterprises test and improve autonomous agents before and after deployment. The company works with more than 60 organizations, including Zoom and Deepgram. - learn more
- B Capital participated in Cadence’s $100M Series C, which was led by Spark Capital with additional backing from Thrive Capital, General Catalyst, Coatue, Corewell Health Ventures, Memorial Hermann and Duke Health. Cadence is a clinical AI company automating chronic care for older adults through supervised AI agents that monitor patient vitals, surface risks and coordinate care between visits. The company now works with more than 20 health systems, treats over 100,000 active patients and will use the funding to expand across new health systems, advance its AI agents and grow value-based care models. - learn more
- WndrCo participated in Partly’s $50M Series B, which was led by DST Global Partners. Partly is building AI-powered infrastructure for the auto repair industry, helping repairers, insurers and parts suppliers identify and source the right vehicle parts as cars become more complex. The new funding will support Partly’s push to bring frontier AI into repair workflows and reduce friction across the global replacement parts market. - learn more
- Döpfner Capital participated in Stark Defence’s €500M funding round, which was backed by major investors including Sequoia Capital and Founders Fund and valued the German drone company at roughly €3.2B to €3.5B. Stark develops unmanned defense systems, including loitering munitions, and plans to use the funding to expand R&D and manufacturing capacity across Europe. The raise comes as European defense tech continues attracting significant investor interest amid rising military spending and demand for autonomous systems. - learn more
- Smash Capital led Redo’s $81M Series B, with participation from existing investors Pelion Venture Partners and Cervin Ventures, valuing the commerce technology company at a reported $1.25B. Draper, Utah-based Redo started in returns and exchanges but has expanded into a broader post-purchase and AI-powered commerce platform covering order tracking, package protection, fulfillment, customer service, marketing and shopper engagement. The funding will support product development, AI initiatives and international expansion. - learn more
- Wavemaker 360 Health participated in ChemT Biotechnology’s $4M seed round, which was led by Wavemaker Ventures with participation from co-investment partner SEEDS. Singapore-based ChemT has raised $5M total in 18 months and is building AI infrastructure for biomanufacturing, including its CelMo virtual cell platform, which helps manufacturers model and guide cell behavior to improve biologics production, scalability and cost. The funding will support expansion of ChemT’s AI and experimental infrastructure, advancement of its molecular products toward GMP standards and broader commercial partnerships. - learn more
LA Exits
- The New Bar, a Venice-born non-alcoholic beverage discovery platform, was acquired by The Zero Proof. The deal combines The New Bar’s hospitality, live events and cultural partnerships with The Zero Proof’s national e-commerce, owned brand portfolio and retail distribution platform. The New Bar’s leadership will join The Zero Proof, with founder Brianda Gonzalez becoming Vice President of Strategy and Partnerships. - learn more
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Evotrex
🔦 Spotlight
Hello Los Angeles,
The RV has not changed much in decades: tow it, park it, plug it in and hope the campground has enough power. Evotrex is betting the next version should act less like a trailer and more like a mobile energy system.
Los Angeles-based Evotrex raised a $30M Series A, bringing its total funding to $46M, to accelerate production of its Evotrex-PG5 electric RV trailer. The round included participation from GSR United Capital, Forebright Concerto Capital, Unique Capital, Pegasus Capital, TTGG Ventures, ChunJia Capital, Thundersoft and other investors.
The PG5 is designed as both an RV and a mobile power platform, combining onboard power generation, energy storage and intelligent energy management in one off-grid trailer. In other words, Evotrex is not just selling a place to sleep outdoors. It is building a rolling power system for camping, remote work, events, mobile businesses and backup energy.
The timing lines up with a few bigger trends at once: EV adoption, off-grid travel, distributed energy and consumers treating vehicles as extensions of the home. That puts Evotrex at the intersection of several hard categories: vehicles, energy storage, consumer hardware and outdoor lifestyle.
The company plans to use the funding for final product development, automotive-standard testing and validation, and production preparation ahead of planned customer deliveries in 2027. Starting in Q4 2026, Evotrex expects to begin testing across towing, range, braking, lateral stability, structural durability, water exposure and regulatory compliance.
That testing phase matters. It is one thing to create a sleek prototype. It is another to build something that can be towed, powered, lived in and trusted far from a charging station or service center.
Evotrex says roughly 90% of its order book is for the fully loaded Premium trim, priced at $159,990, which it plans to prioritize for initial deliveries. That suggests early buyers are treating the PG5 less like a basic camper and more like a high-end mobile living product.
Now Evotrex has to prove the hardest thing in hardware: that the product works as well on the road as it does in the renderings.
More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- Poetic raised a $50M Series A led by Kleiner Perkins to scale its enterprise AI automation platform. Formerly known as Forge, the company builds software that “learns like AI but runs like code,” helping automate complex, high-stakes business processes across areas like financial services, insurance, healthcare and other regulated industries. The funding will support product development, hiring and broader customer deployment. - learn more
- Leaf Agriculture raised a $13M Series B led by Leaps by Bayer and a group of industry strategic investors. The agtech company helps agriculture businesses clean, structure and manage farm data from machinery, soil labs, weather stations, satellites and farm management systems so they can build AI tools and analytics on top of it. The funding will support Leaf’s push to become a core data infrastructure layer for agribusiness.. - learn more
LA Venture Funds
- UP.Partners participated in Coram AI’s $35M Series B, which was co-led by Ansa Capital and Battery Ventures, with additional backing from 8VC and Mosaic Ventures. Sunnyvale-based Coram AI turns existing security infrastructure, including cameras, badge readers, visitor logs and emergency systems, into an AI-powered physical security platform that helps organizations detect incidents, investigate footage and respond faster. The company has now raised $66M total and is deployed across more than 1,500 sites in North America. - learn more
- Smash Capital participated in Digital Asset’s $355M funding round, which was led by a16z crypto and included backing from major financial institutions and investors including ADIA, Apollo Funds, BNP Paribas, Citadel Securities, Coinbase Ventures, HSBC, Polychain, SoFi, Tradeweb and others. Digital Asset is the creator of Canton, a public layer-one blockchain built for regulated financial markets, and will use the funding to expand Canton’s ecosystem across tokenization, settlement, payments, collateral mobility and other institutional finance workflows. - learn more
- Alexandria Venture Investments participated in SonoThera’s oversubscribed $125M Series B, which was led by Vida Ventures and included backing from ARK Invest, CureDuchenne Ventures, Leaps by Bayer, Otsuka Pharmaceutical, UCB Ventures, Vivo Capital, ARCH Venture Partners, RA Capital and others. SonoThera is developing ultrasound-mediated, nonviral genetic medicines designed to deliver DNA and RNA payloads without traditional viral vectors, with the funding going toward advancing its lead programs in Duchenne muscular dystrophy and autosomal dominant polycystic kidney disease into the clinic. - learn more
- Wavemaker 360 participated in Lium’s $5.5M seed round, alongside SJF Ventures, Reach Capital and GC&H Investments. Formerly known as Astromind, Dallas-based Lium is building an “agentic harness” that helps large language models work with complex scientific and industrial datasets, including satellite imagery, seismic surveys and electromagnetic spectrum analysis. The platform is designed to make messy, non-text data easier for scientists, engineers and industrial teams to query and analyze with AI. - learn more
- Riot Ventures participated in Endurance Energy’s $54M Series A, which was led by Founders Fund with additional backing from Ascend, Construct Capital, Felicis Ventures, First Round Capital, Point72 Ventures and Voyager Ventures. Founded by former SpaceX engineer Andrew Redd, Endurance is developing subsea geothermal power plants designed to tap volcanic heat deep in the ocean and provide 24/7 clean energy for rising demand from AI data centers, EVs and heavy industry. The funding will support development of its power plant plans as the company grows its team. - learn more
- Wavemaker 360 participated in 01Health’s $15M Series A, which was led by Gresham House Ventures, with follow-on backing from Balderton Capital and Eka Ventures. 01Health is building a healthtech platform that brings specialist care into local clinics through clinical protocols, specialist oversight, AI tools, patient communication and monitoring systems, with the funding supporting its UK rollout and U.S. market expansion. - learn more
- Calibrate Ventures led Flux’s $5M funding round, with participation from existing investors True Ventures and Glasswing Ventures. Boston-based Flux is building a code-first engineering intelligence platform that analyzes code changes to give engineering leaders visibility into quality, security, technical debt and team dynamics as AI reshapes software development. The funding will support product development and go-to-market growth. - learn more
- Village Global led MNX’s $6.4M pre-seed round, with participation from Finality Capital Partners, Cambrian, North Island Ventures, Relay Digital and angel investors. MNX is building a MegaETH-based decentralized futures exchange for the AI economy, with planned markets tied to AI company valuations, GPU compute prices, electricity costs, AI benchmarks and prediction markets. The company was valued at $40M in the round and plans to launch mainnet this summer. - learn more
- Mantis Venture Capital participated in Sandstone’s $30M Series A, which was led by Lightspeed Venture Partners with additional backing from SV Angel, Operator Partners, Kearny Jackson, Daybreak Ventures and Litquidity Ventures. Sandstone is building AI-powered workflow automation for in-house legal teams, helping companies manage legal requests from tools like Slack, email and Jira while automating intake, triage, drafting, review and analysis. The round brings Sandstone’s total funding to $40M. - learn more
- WndrCo participated in Idilio’s $5.5M seed round, alongside a16z Speedrun, Goodwater Capital, Precursor Ventures and other investors. Idilio is building an AI-powered microdrama platform for Spanish- and Portuguese-speaking audiences, producing short-form drama series at the intersection of telenovelas and vertical mobile video. The funding will support platform development, expanded content offerings and the launch of its Idilio Creators program. - learn more
- Mantis Venture Capital and Village Global participated in Pogo’s $32M in funding to date, alongside investors including Josh Buckley’s Buckley Ventures, 20VC, Lenny Rachitsky and the founders of Honey. Pogo is launching an AI-powered consumer research platform built around purchase-verified buyers, helping brands run surveys, AI-moderated interviews and behavioral research using verified transaction, receipt, app usage and location data from its opted-in consumer network. The company says its app has more than 3M users and visibility into more than $470B in transaction value. - learn more
- Mantis Venture Capital participated in EDGE Markets’ $29.2M Series A, which was led by CoinFund with backing from Indicator Ventures, Stepstone Group and Bullpen Capital. EDGE Markets builds financial infrastructure for gaming, crypto and prediction markets, and will use the funding to launch EDGE Pro, a banking platform for market makers, and EDGE Connect, a purpose-built payment rail for regulated gaming and prediction market operators. - learn more
- MTech Capital participated in Finovox’s €8.2M Series A, which was led by TX Ventures and included backing from Auriga Cyber Ventures II, Start Ventures, Force Over Mass and FDJ UNITED Ventures. Paris-based Finovox builds AI-powered document fraud detection software for financial services, insurance and other regulated industries, and will use the funding to expand across Europe, strengthen its technology and grow its team. The company says it now serves more than 70 organizations across 15 countries. - learn more
LA Exits
- RiskFront AI was acquired by K2 Integrity, bringing its agentic AI platform for financial crime compliance and risk operations into K2’s broader risk, compliance, investigations and monitoring business. RiskFront AI’s platform, Airos, automates research, transaction analysis and document processing to reduce manual work across financial crime and compliance workflows. Financial terms were not disclosed. - learn more
- LevPro was acquired by Octus, bringing its front-office software for CLO, broadly syndicated loan and private credit managers into Octus’ credit intelligence platform. LevPro will join Sky Road to help create an integrated AI-powered platform spanning market intelligence, investment analytics, trade workflows, portfolio management and monitoring. Financial terms were not disclosed. - learn more
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