A major Los Angeles user-generated entertainment company announced Tuesday a new self-serve e-commerce portal of more than 65,000 videos that creators and publishers can license.
Jukin Media has long worked with enterprises like major advertisers and TV networks, as well as news organizations like The Associated Press, Tribune Media, and Reuters, among others. But Jukin's new self-service platform is an effort to grow its business with the influencers and smaller-time digital publishers that have grown audiences on TikTok, Vine and Snap.
<p>"This is our first foray into that," said Brendon Mulvihill, who heads up licensing at Jukin Media. He noted that this can help "scale the business to make this content accessible to more people at a reasonable price point."</p><p>As part of this effort, the company also announced Tuesday partnerships with two creator networks to give them discounted access to Jukin's viral content: Canadian company, BroadbandTV, and L.A.-based Fullscreen. Both companies have thousands of creators or influencers around the world, according to Mulvihill.</p><p>Jukin counts <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">some 200 million fans</a> on its various channels, and has paid out $25 million to video owners — through revenue shares or up-front payments — over the last five years. It has also seen <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">success and growth</a> even as movie studios have halted filming due to the pandemic because of its focus on user-generated content.</p><p>The self-service beta was unveiled late last year with great success, Mulvihill said. Jukin licensed more than 3,000 videos to more than 1,200 customers in more than 100 countries with early users that have included social-first and digital publishers, influencers, small businesses, brands and creative agencies, plus nonprofits.</p><p>"We are a small but mighty production team. Having efficient access to a large, navigable library of video clips makes a world of difference when curating and producing our content," said Jacqueline Munro Tapp, Motherly's creative director of video, in a statement.</p><p>"We have seen significant engagement returns on the relatable, hilarious and often very emotional UGC clips we curate from Jukin. The value and accessibility of UGC video can't be underrated—it helps us speak to our viewer on a human level and we love the raw accessibility it brings to our content."</p><p><em>_</em><em>_</em></p><p><em>Do you have a story that needs to be told? My DMs are open on Twitter </em><a href="https://twitter.com/latams" target="_blank"><em>@latams</em></a><em>. You can also email me at </em><em>tami(at)dot.la</em><em>, or ask for my Signal.</em></p>
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Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.
Today:
- Jukin Media Promotes Lee Eisner to Co-CEO
- Snap's Accelerator Program Expands with 'Yellow Collabs'
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<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ2MjAzOC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjcwMDIzOX0.Tf6C2CqxFXMTGoE8aRbnh-hjHL95VKGfMqVXPUAKuKY/image.jpg?width=1500&coordinates=167%2C100%2C363%2C-1&height=2000" id="b6469" class="rm-shortcode" data-rm-shortcode-id="8e1bb28b31a83c9143447434bcffb5da" data-rm-shortcode-name="rebelmouse-image" />
Lee Essner, is co-chief executive officer of Jukin Media
Jukin Media Promotes Lee Eisner to Co-CEO
<p>Jukin Media, <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">a global entertainment company focused on user-generated content</a>, has promoted its former president and chief operating officer, Lee Essner, to co-chief executive officer, the company announced Thursday.</p><p><span></span>Essner will split the top title with Jonathan Skogmo, Jukin Media's founder. The company also announced the promotion of two other key executives on Thursday, including Anton Reut, who served as Jukin's former executive vice president and chief product officer and fills Essner's shoes as COO; and Civonne Ahal, who served as VP for rights management who will become a senior VP in that role.</p><p>Essner began working with Jukin in 2013 and has helped the company grow from a 20-person startup solely at its headquarters in Los Angeles to more than 200 people at offices in L.A., New York, London and New Delhi, the company said in a news release. </p><p>As co-CEO, Essner will continue overseeing Jukin's brand, sales, corporate business development, operations, legal and finance operations. Skogmo will oversee the company's licensing business, original productions, marketing, creative, development and culture.<br></p><p>The company <a href="https://dot.la/funny-quarantine-videos-jukin-media-2645575602.html" target="_self">has fared well during the pandemic</a> but recently said it needed to take <a href="https://dot.la/jukin-media-ppp-2646352288.html" target="_self">Paycheck Protection Program funds</a> to help save some jobs.</p>Snap's Accelerator Program Expands with 'Yellow Collabs'
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzM4Nzg0OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwMjUxNzU3OH0.yuCuThd1JyTliiCmF2kTWGB3IhMCAzaut_K4pfSBjRw/img.jpg?width=980" id="0c38e" class="rm-shortcode" data-rm-shortcode-id="f2a980c406060a3df659ef6f0b88b816" data-rm-shortcode-name="rebelmouse-image" /><p>Snap announced its taking applications for its remote, 13-week program aimed at companies and their developers. Dubbed Yellow Collabs, the program, which runs September 21 through December 18, lets developers work closely with the Snap team to better understand how to build on its platform. The deadline is for applications is August 16.<br></p><p>Participants will get weekly office hours with Snap experts, as well as access to a monthly speaker series and other networking events. At the end of the program, each company will present their developed products in a showcase event.<br></p><p>Two years ago, the Santa Monica-based social media startup introduced its Yellow Accelerator developer platform with the goal of filling "a need to support startups at the intersection of creativity and technology," Snap spokesperson Liz Goodno said. </p><p>Over the past year, the launchpad provided support to 10 companies with an $150,000 investment in exchange for equity and led them through a three-month program offering funding, mentorship, commercial partnerships, networking events and office space. The Yellow Collabs program is an extension of this effort, allowing select companies who weren't selected for the full Accelerator Program to attend the trainings, Snap <a href="https://www.yellowla.com/faqs" target="_blank">said</a>. </p><p>"While the first touch point with our community has been the Yellow Accelerator, our mission has evolved to build an ecosystem facilitating the connectivity between three main participants: Founders, Investors & Snap," Snap spokesperson Liz Goodno said. "Yellow Collabs focuses specifically on integration with Snapchat through our portfolio of developer tools, while widening the scope of companies (i.e. stage and size) we can engage with."</p><p>Today, more than 800 apps have integrated into Snap's platform — and almost 150 million app users engage with these integrations each month. </p>From Your Site Articles
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- Jukin Media Took $2.2M in PPP Funding - dot.LA ›
- Jukin Media Launches New UGC Video Portal - dot.LA ›
- Snap is Looking for Startups for Its Yellow Accelerator - dot.LA ›
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Lots happened in the L.A. tech and startup community this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key stories:
- COVID: Jukin Media Takes $2.2M in PPP Funds, SBA Claims Bird Took Funds - Bird Says It's a Mistake
- Startups: Q&A with Sweetgreen CEO on Their Growth Plan, Get Help Platform Tackles Homelessness
- Investing: Lots of Deals! Popshop Live, Nomad Homes, Karma and Riders Share All Raise Funds
Weekly Recap: www.youtube.com
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