Jukin Media Aims to License Videos to Influencers, Smaller Publishers With New Portal

Tami Abdollah

Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.

Jukin Media Aims to License Videos to Influencers, Smaller Publishers With New Portal
Courtesy of Jukin Media

A major Los Angeles user-generated entertainment company announced Tuesday a new self-serve e-commerce portal of more than 65,000 videos that creators and publishers can license.

Jukin Media has long worked with enterprises like major advertisers and TV networks, as well as news organizations like The Associated Press, Tribune Media, and Reuters, among others. But Jukin's new self-service platform is an effort to grow its business with the influencers and smaller-time digital publishers that have grown audiences on TikTok, Vine and Snap.


"This is our first foray into that," said Brendon Mulvihill, who heads up licensing at Jukin Media. He noted that this can help "scale the business to make this content accessible to more people at a reasonable price point."

As part of this effort, the company also announced Tuesday partnerships with two creator networks to give them discounted access to Jukin's viral content: Canadian company, BroadbandTV, and L.A.-based Fullscreen. Both companies have thousands of creators or influencers around the world, according to Mulvihill.

Jukin counts some 200 million fans on its various channels, and has paid out $25 million to video owners — through revenue shares or up-front payments — over the last five years. It has also seen success and growth even as movie studios have halted filming due to the pandemic because of its focus on user-generated content.

The self-service beta was unveiled late last year with great success, Mulvihill said. Jukin licensed more than 3,000 videos to more than 1,200 customers in more than 100 countries with early users that have included social-first and digital publishers, influencers, small businesses, brands and creative agencies, plus nonprofits.

"We are a small but mighty production team. Having efficient access to a large, navigable library of video clips makes a world of difference when curating and producing our content," said Jacqueline Munro Tapp, Motherly's creative director of video, in a statement.

"We have seen significant engagement returns on the relatable, hilarious and often very emotional UGC clips we curate from Jukin. The value and accessibility of UGC video can't be underrated—it helps us speak to our viewer on a human level and we love the raw accessibility it brings to our content."

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Cedars Sinai Health Ventures’ Maureen Klewicki on How Tech Is Changing Health Care

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Maureen Klewicki
Image courtesy of Maureen Klewicki

On this episode of the LA Venture podcast, Cedars Sinai Health Ventures’ Maureen Klewicki talks about price transparency for health care, the labor shortage crisis and emerging models of health care.

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5 Things To Know About Amazon’s First Style Store

Drew Grant

Drew Grant is dot.LA's Senior Editor. She's a media veteran with over 15-plus years covering entertainment and local journalism. During her tenure at The New York Observer, she founded one of their most popular verticals, tvDownload, and transitioned from generalist to Senior Editor of Entertainment and Culture, overseeing a freelance contributor network and ushering in the paper's redesign. More recently, she was Senior Editor of Special Projects at Collider, a writer for RottenTomatoes streaming series on Peacock and a consulting editor at RealClearLife, Ranker and GritDaily. You can find her across all social media platforms as @Videodrew and send tips to drew@dot.la.

Amazon Style Glendale
Image by Joshua Letona

Starting today, Glendale’s most meme-able outdoor mall, The Americana at Brand, will be home to the Amazon Style store—the ecommerce giant’s first foray into brick-and-mortar apparel retail. We got an early sneak peak inside the new digs (located on the corner with Sprinkles Cupcakes, next to H&M and the Apple store) and were able to try out some of its tech-enabled features, which—as ever with Amazon—seek to make the act of shopping as easy as possible.

1. It’s Bigger Than It Looks—Even From the Inside

The floor is massive—laying out original products from Amazon’s own apparel lines alongside name brands like Theory, Adidas and Calvin Klein, as well as several other lines that have up until now only existed online. But the actual store is much larger than the two floors that most customers will only ever see.

Amazon Style is just the front—the homepage, if you will—behind which a large warehouse facility keeps a gigantic surplus of inventory. A floor-to-ceiling glass window on the main floor gives shoppers just a peak behind the scenes, as employees help load industrial-sized elevators with racks of goods to send upstairs to the dressing rooms.

2. Online Shopping IRL

When perusing the store’s bouquet of cottagecore maxi dresses, Kendall & Kylie blazers and, yes, a whole section dedicated to Y2K apparel, one doesn’t just pick an item off the rack and take it with you while you shop. Instead, each rack has a barcode that you can scan via the Amazon Shopping app, which has your sizes pre-loaded from previous purchases. (Though you can, of course, opt for a different size if you choose.) That cues an AI-enabled algorithm to start searching through the store’s warehoused catalog and zip the desired item over to the second floor, where the dressing room provides its own glimpse into the future of shopping.

The store also boasts a version of The Drop, a Style staple that allows online customers to shop an entire influencer-curated collections for a 30-hour flash window.

3. Changing Stations of the Future—Today

Your phone also acts as your keycard to get into your personal dressing room. To prevent waiting, you are put in a virtual cue the moment you scan your first item; should your screen prompt that your room is ready while you’re still shopping, a press of a button allows you to hold your spot in the queue while freeing up the room for someone else. (I have no idea how any of this works if your phone dies; ostensibly it can’t, and you will be forced to go home empty-handed—or worse, to The Cheesecake Factory while your device charges.)

Amazon Style’s dressing rooms offer a tech-enabled twist to trying on clothes.Image by Joshua Letona

The changing room is like its own parlor trick. Designed to look like a walk-in closet, one wall has a full length mirror and a giant touchscreen while another has all the clothes you scanned in your style and size preference. Expect to see a few surprises in there, as the algorithm picks out other stuff you might want to try on based on your picks. It would be spooky if it wasn’t so convenient—an IRL mashup of the online retailer’s “Recommended Based on Your Purchases” and “Frequently Bought Together” features.

If an item doesn’t fit quite right or you want to see how a skirt looks in blue instead of black, just tap the touchscreen to request a variant. Or an entirely new outfit, as the screen makes available everything in the facility. Then just bring it down to checkout...perhaps the wildest part of this ride.

4. Palming the Bucks

Checking out of Amazon Style’s flagship store is what really blew my mind—although apparently it’s because I haven’t been to one of the Amazon Go, Amazon Fresh or Whole Foods locations where cashless checkouts have been an option in select locations since 2020

I assumed you would just walk out the door with it, because I watch Saturday Night Live sketches for news. While the Go payment option isn't available at Amazon Style, there are several checkout options to keep the experience as frictionless and non-cumbersome as possible.

In one scenario, you take the clothes you want out of the dressing room, and go directly to Amazon’s palm-enabled checkout kiosks. That’s right: register on the spot for an Amazon One account, and you need merely to wave your hand over a little black device that reads your palm and charges your on-file payment method. Super convienent for everyone except $10 boardwalk psychics, who are about to be put out of business.

For the more traditional set, you still have the option of paying via credit card or cash.

Shoppers can check out of Amazon Style with the wave of a palm. Image by Joshua Letona

5. Supply & Demand & Return

Amazon Style’s brick-and-mortar location opens up a variety of new ways to shop, return and exchange clothing. For instance, you can order a load of clothes online and pick them up in the store; anything you don’t want can be returned in the store without you ever having to print a shipping label.

See something you like but don’t have time to try it on? Just scan the barcode, pick it up at the front of the store and pay on your way out without ever going into a dressing room.

The Amazon Shopping app also boasts a Deals feature, which automatically sorts for the best price on items to help customers either save money (or believe they are).

While Glendale is home to the only Style store so far, Amazon isn’t ruling out more locations. With fewer retailers able to afford rents on America’s main strips and shopping malls, Amazon’s resources—and its unique position at the intersection of tech and retail—make it easy to envision more Style stores on the horizon.

A Look Inside Amazon's New Retail Store in Glendale

Image by Joshua Letona

Gaming Will Keep Growing Despite Economic Woes, Netflix Exec Says

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Gaming Will Keep Growing Despite Economic Woes, Netflix Exec Says
Photo courtesy of Netflix

The economic headwinds that are hurting tech companies these days won’t halt gaming’s growing popularity, according to Netflix Vice President of Games Mike Verdu.

During a panel discussion Tuesday at the Montgomery Summit conference in Santa Monica, Verdu said the roughly 3 billion people who currently play video games will continue to grow in number. He agreed that gaming can even be countercyclical—meaning that the industry can sometimes do better during tough economic conditions. And he predicted that the industry will continue to see more consolidation as tech and media giants, including Netflix, gobble up game developers.

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