Jordi Oliveres, who spent nearly a decade at Spanish-language media giant Univision, has been struck by how few podcasts speak to Latinos. This week, he — along with the former heads of Universal Music Group and Fonovisa Records — debuted their Latino podcasting company, hoping to tap a market that's largely been overlooked by some of the larger podcast studios.
"There isn't any content that speaks to [U.S. Latinos'] culture and interests," Oliveres said. "So we just thought there was a huge opportunity there to create content that genuinely speaks to the Latino community in podcasting."
Universal Music Group has provided TikTok rights to its extensive music catalog in an agreement announced Monday that gives more muscle to the short-form video app that's been selling itself as a tool of music discovery.
One of the world's most popular social media apps, TikTok has catapulted artists like Lil Nas X Olivia Rodrigo into the mainstream. Under the agreement, the company has pledged to work with the UMG to build new features including "A&R insights and models" that will presumably help to identify songs and artists poised to break out.
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Universal Music Group lashed out against L.A.-based short-form video app Triller on Friday, pulling its extensive music catalog of artists, including Drake, Post Malone, Arianna Grande, Selena Gomez, Eminem and hundreds of others from the app.
The app has yet to take down the entire song catalog.
UMG claims Triller has withheld payments to artists and has refused to negotiate a new deal, while Triller said it remains in the process of renegotiating its expired contract with the music giant.
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