TikTok Launches SoundOn To Help Music Artists Monetize Songs on the App

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

TikTok Launches SoundOn To Help Music Artists Monetize Songs on the App

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Social media giant TikTok has turned little-known musicians into mainstream stars by boosting the popularity of their songs. Now, the Culver City-based company is giving artists a new way to monetize their music through the video-sharing app.

On Wednesday, TikTok unveiled SoundOn, a platform that lets artists directly upload their music to TikTok and earn royalties when their songs are used in videos. SoundOn also lets artists distribute their music on Resso—a streaming service owned by TikTok parent company ByteDance—as well as major streaming platforms such as Apple Music, Pandora and Spotify.


“We're incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry,” Ole Obermann, Tiktok’s global head of music, said in a statement.

SoundOn will pay 100% royalties to artists for music used on ByteDance-owned platforms for an “unlimited time,” according to its website. For music used on other platforms, artists will receive 100% royalties during the first year and 90% after that. SoundOn is currently not charging any distribution fees, it said.

TikTok said the platform is aimed at building the careers of new or unknown artists. The video-sharing app has become a hub for music discovery, with songs both organically gaining popularity and becoming hits through influencer-driven marketing campaigns.

“TikTok creators are the lifeblood of our platform and the reason sounds become hits,” SoundOn’s website notes. “If all goes well, your track might even become a viral trend on TikTok and beyond.”

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Los Angeles, California
Image by Michael Bogner/ Shutterstock

We're looking for Southern California startups that have a product on the market and have raised less than $1 million in funding to pitch at dot.LA's Summit on Thursday, October 20th during the opening reception at the Petersen Museum.

Submissions will be evaluated on a rolling basis. Judges will be announced at a later time. Complete your submission here by Friday, October 7th.

Interested in attending our Summit? Register here!

dot.LA is proud to announce the 3rd annual dot.LA Summit coming up on October 20th & 21st at the Petersen Museum.

Join hundreds of top founders, investors, and operators for the largest celebration of the LA tech and startup ecosystem. The jam-packed program includes the dot.LA Awards, pitch competition, panels, workshops and more.

Please contact us with any questions.

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