In 2012, Evan Britton founded a website premised upon what the web arguably does best: help people obsess over celebrities.

Britton launched his first site in 1999 as a senior in college and has since made his living monetizing web clicks.

When he created Famous Birthdays as a sort of Wikipedia of celebrities nine years ago, TikTok wasn't even born and Snap had barely launched. The term "influencers" had yet to seep into the mainstream. But as social media created a new form of celebrity, the site has morphed into a pillar of the teen-centric world of online personalities and creators.

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Snap Inc unveiled a flurry of new features and products at its partner summit on Thursday. The Santa Monica company held its event virtually this year due to the coronavirus.

Chief Executive Evan Spiegel kicked things off with brief remarks, including an announcement that Snap is partnering with Headspace, also based in Santa Monica.

"Soon, directly in Snapchat, Headspace will offer meditations and tools that help Snapchatters check in with their friends and family, and stay healthy," Spiegel said.

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