atom tickets

The Santa Monica-based movie-ticketing service Atom Tickets has pre-sold more tickets for "Godzilla vs. Kong" than any film since the start of lockdown.

Following a disastrous year for the box office, its performance could be a litmus test for Hollywood and the many theaters that teetered on the brink during the pandemic.

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The pandemic may have accelerated consumers' shift online, but don't expect Americans to forgo theaters permanently for streaming or stop shopping at the grocery store. Concerts and conferences will eventually come back, but the post-pandemic future will likely be very different.

Those are some of the insights from Atom Tickets co-founder Matthew Bakal and Greycroft's Elaine Russell, who spoke in a dot.LA Summit panel moderated by KPMG audit partner Charity Manley on Wednesday. Atom Tickets is a digital movie ticketing service and Greycroft is a venture firm which focuses, in part, on retail.

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Snapchatters can now watch movie trailers, coordinate theater trips and purchase movie tickets in the app – with the "Movie Tickets by Atom" Snap Mini.

The new feature was rolled out just as theaters are starting to open in some markets (though not yet in California or New York), and studios have finally (we think?) committed to premiering several new releases (e.g. "Bill & Ted Face The Music" on August 28th; "Tenet" on September 3rd; "Wonder Woman 1984" on October 2nd).

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