influencer marketing

influencer marketing

Andria Moore/Martha Stewart/Cle de Peau

In February, Martha Stewart took to TikTok for the first time to give people her tips on posting thirst traps. The video, which taps into the platform’s trend of using the text-to-speech feature, was part of an ad campaign for french makeup brand Clé de Peau. Posted in February and viewed 9.2 million times, the 30-second clip is the end result of a partnership between Clé de Peau and creator commerce company Whalar—the Streamy Award winner for agency of the year. According to Whalar CMO Jamie Gutfreund, Clé de Peau had approached Whalar in the fall of 2020.

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