Headspace Snags Ex Hulu Exec As It Prepares New Netflix Sleep Series

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

Headspace Snags Ex Hulu Exec As It Prepares New Netflix Sleep Series

It's been a prolific run for Headspace since closing a $93 million round last year. The Santa Monica-based startup inked a series of corporate partnerships and even launched a Netflix special called Headspace Guide to Meditation.

In its latest move to push out the meditation app—and eventually land FDA approval—Headspace has brought on an ex-Hulu executive to lead marketing.


Val Kaplan Zapata, who begins as its chief marketing officer next month, helped double Hulu's subscriber base in under three years, Headspace said in a statement announcing her new role. She's also worked at Instagram and an e-commerce mattress company called Helix Sleep.

In an emailed statement, Zapata said the company's recent partnerships with brands like Sesame Street "bring mindfulness and meditation to consumers in new and creative ways."

She said Headspace sits at the intersection of a few market trends—the consumer's demand for digital content and a new appreciation for mental health and mindfulness.

"I see so much opportunity to continue to meet consumers where they are and leverage useful, relevant content to build even deeper connections and daily habits with Headspace members," she added.

Among the company's pushes for this year will be the release of its second Netflix series, Headspace Guide to Sleep, and an interactive experience.

Subscriptions to venture-backed meditation apps spiked during the pandemic as the world fell into a state of collective anxiety. The company offered free subscription plans to K-12 educators and healthcare professionals and signed deals with Starbucks to offer customers free trials and with Google to produce a video series aimed at young children. Among its other brand partners are Amazon, Apple, Nike and the NBA.

The company has 70 million users in 190 countries, spokesperson Steven Bram said, and downloads were up 20 percent towards the end of 2020 since mid-March.

"It's a strange feeling for the team. We're happy that we're able to reach more people, but we're also aware that that's at the cost of a really difficult year," co-founder Andy Puddicombe told Vulture in January.

The company has also expanded their work with companies looking to offer perks to employees.

The Netflix series are 20-minute sessions that help viewers work through their anxieties. Among the episodes are: How to let go; How to fall in love with life; How to deal with pain.

"Our lives are filled with distraction, filled with stimulation," the narrator begins the first episode of the eight-part series. "But imagine if there was a way to slow things down."

Editor's note: The story has been updated with Zapata's comments.

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Venture Firm Backstage Capital Laid Off Nine Employees, Reducing Its Staff to Just Three

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Venture Firm Backstage Capital Laid Off Nine Employees, Reducing Its Staff to Just Three
Photo by Jp Valery on Unsplash

Venture firm Backstage Capital laid off nine employees, reducing its staff to just three.

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Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

A New Tide of LA Startups Is Tackling the National Childcare Crisis
Image by Carolyn Figel

The pandemic exacerbated a problem that has been long bubbling in the U.S.: the childcare crisis.

According to a survey of people in science, technology, engineering and mathematics (STEM) careers conducted by the city’s WiSTEM Los Angeles program and shared exclusively with dot.LA, the pandemic exposed a slew of challenges across STEM fields. The survey—which consisted of 181 respondents from L.A.County and was conducted between March 2021 and 2022— involved respondents across medical fields, technical professions and science industries who shared the pandemic’s effects on their professional or education careers.

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Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

MaC Venture Capital Raises $203M for Its Second Fund
Courtesy of MaC Venture Capital

While venture capital funding has taken a hit this year, that hasn’t stopped MaC Venture Capital from raising $203 million for its second fund.

The Los Angeles-based, Black-led VC firm said Monday that it had surpassed its initial $200 million goal for the fund, which dot.LA reported in January, over the span of seven months. MaC said it expects to invest the capital in up to 50 mostly seed-stage startups while remaining “sector-agnostic.”

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