Bitmoji Gets an Upgrade as Snapchat Doubles Down on Fashion

Rachel Uranga

Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

3d bitmoji

Bitmojis are getting an upgrade on Snapchat with a new 3-D design that rolls out Monday.

Snap Inc. is decking out its avatars with more than 1,200 combinations of poses, gestures and backgrounds like cow prints and beach locations. The new avatars are full-body designs with new "Pixar"-like quality that can be shared on and off the platform.


It comes the same day Snap confirmed that it acquired Culver City-based Vertebrae. The AR and 3-D platform helps brands and retailers translate their clothes and accessories digitally. Terms of the deal weren't disclosed. But both moves illustrate Snap Inc.'s intentions to move further into virtual fashion.

The new avatars show much more detail from stitching on outfits to the sparkle of jewelry. That level of detail could help entice brands. Already, users are able to buy some of the clothes featured on Bitmoji. With the addition of accessories, there is the potential for more revenue sources.

Snap has used Bitmoji, which it acquired from Bitstrips in 2016, as an entry into gaming, merchandise and other areas. The company has used the avatars to partner with fashion brands from Levis to Ralph Lauren. Last year, Snap made a big push into gaming with Bitmoji Paint, a game that lets users collaboratively paint a pixelated canvas. The company also announced last year it was creating Bitmoji TV.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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How ‘Funny Water Company’ Liquid Death Made H2O Worth $700 Million

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How ‘Funny Water Company’ Liquid Death Made H2O Worth $700 Million
Liquid Death Files Paperwork to Raise $15 Million

When Santa Monica-based Liquid Death launched with funding from neighboring venture capital firm Science Inc. in 2018, the Los Angeles startup world – and everyone else – had nothing but jokes. But with the company’s latest $700 million valuation, it appears the joke is on the rest of us.

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