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Lime Is Bringing Its New, More Eco-Friendly Scooters to LA
Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
The first Lime electric scooters hit the streets of Los Angeles in June 2018, some nine months after rival e-scooter startup Bird first took flight in Santa Monica. In the years since, Lime has battled Bird and a wave of other micromobility operators for market dominance—seeking to transform the urban transportation landscape while facing losses, regulatory backlash and even destructive anti-scooter sentiment.
Now, Lime is upping the ante in the great e-scooter wars once again by bringing its latest e-scooter model—the Lime Gen4—to the streets of Los Angeles, with the goal of replacing all 7,000-plus vehicles in its L.A. fleet by this summer. Lime has already rolled out the Gen4 globally in markets from Denver to London.
The San Francisco-based company told dot.LA that it designed the Gen4 to be more eco- and user-friendly—with a swappable battery, bigger wheels, a lower center of gravity and swept-back handlebars akin to a bicycle.
“As of [the week of April 17], you'll start to see them in Hollywood, West Hollywood and in some of the Hills area,” said Alyssa Edelen, Lime’s general manager for the southwest region.
Lime's new Gen4 e-scooter features a swappable battery, bigger wheels, a lower center of gravity and swept-back handlebars.Image courtesy of Lime
The Next Generation
Originally a bike-sharing company, Lime launched its e-scooter fleet in 2017 with the Segway Ninebot, a popular choice for operators at the time. However, early e-scooters were not built for the harsh conditions of shared use. One 2018 study by Quartz of Bird scooters in Louisville, Ky., found that the vehicles lasted less than 29 days on average before breaking down or falling prey to vandalism or theft.
The next Lime generation to hit L.A. streets in 2018 was the Gen2.5, a hardier model built to last 18-to-24 months. Then last year, the company swapped out the Gen2.5 for Okai scooters inherited through its 2020 acquisition of Uber’s micromobility business, Jump. Instead of recycling the Jump scooters, Lime wanted to deploy them in select markets.
Now, Lime says that its latest model—designed and manufactured completely in-house—is built to last for up to five years. In comparison, competitor Bird’s latest model, the Bird Three, has an estimated shelf life of two years.
Lime didn’t share details on how much the company invested in R&D for the Gen4. The scooter was initially developed by Jump, with Lime continuing the work after acquiring the former Uber subsidiary.
How Eco-Friendly Are E-Scooters?
The lifespan of an e-scooter doesn’t only affect a company’s bottom line—it also has a significant impact on sustainability.
In a 2019 study conducted at North Carolina State University, researchers calculated the life-cycle emissions of shared e-scooters. The study found that although riding one was better for the environment than driving a car, it was not as green as riding an electric bike or even taking a gasoline-powered bus.
And that’s not just because of the energy required to charge e-scooters, which represented only 5% of their total emissions. According to the study, most of the greenhouse gas emissions from shared micromobility comes from manufacturing a device’s parts, as well as the logistics of collecting and charging the vehicles. In other words: the longer a scooter’s lifespan and the easier it is to charge it, the lower its carbon footprint will be
To address the environmental impact of charging scooters and returning them to the streets, Lime and other micromobility operators are now embracing models that feature swappable batteries. According to Lime, the Gen4’s swappable battery makes the charging process more streamlined and energy-efficient; vehicles no longer need to be transported to a warehouse for charging. Lime’s new Gen4 e-bike model is also using the same swappable battery.
While some competitors, like Bird and Superpedestrian, have called into question the environmental benefits of swappable batteries, the industry at large seems to be trending in their favor. Veo CEO Candice Xie told dot.LA earlier this year that the micromobility firm is using its Cosmo seated scooter to tow trailers filled with batteries that are swapped into its vehicles in Santa Monica.
“We don't need to collect all the devices back to the warehouse to charge and then roll [them] out again,” Xie said. “All we need to do is swap the battery on site, and that increases our efficiency and reduces our operations by 40-to-50% compared to other vendors.”
West Hollywood-based Wheels is testing out a similar strategy in Austin, Texas, where it’s using its own electric seated scooter to swap batteries and service its vehicles, with plans to implement this method in L.A. Meanwhile, a Lyft spokesperson said many of the company’s maintenance teams are using electric golf carts and e-cargo tricycles to swap batteries on its own micromobility vehicles.
Lime has yet to use electric vehicles in L.A. for charging and maintenance operations, but said it’s in the process of acquiring and implementing them.
Lime says the Gen4’s swappable battery makes the process of recharging its e-scooters more streamlined and energy-efficient.Image courtesy of Lime
The Adoption Issue
Lime’s more eco-friendly approach comes as Angelenos are increasingly turning to shared transit options to avoid record-high gas prices. As of mid-April, Lime had seen its ridership in L.A. grow “about 35%” in the preceding two-to-three weeks, Edelen said. The company’s Lime Access equity program, which provides discounted rides to underserved Angelenos, logged 12,000 rides in March, the highest number since its inception.
But despite the lofty environmental goals of micromobility companies—Lime is aiming to have a zero-emissions operations fleet by 2030—some experts note that their impact on the greater transportation sector is limited.
In a study released in February, researchers at Carnegie Mellon University examined the environmental impact of replacing short car trips with micromobility vehicles during peak travel hours. For context, in the U.S., almost 50% of car rides are three miles or less—a sweet spot for bicycles, e-bikes and scooters. Using the city of Seattle as a model and factoring in weather conditions, trip type and user demographics, the study found that only 18% of short car trips could be replaced, leading to just a 2% reduction in overall emissions.
Carnegie Mellon assistant professor Corey Harper, a co-author of the study, noted that most carbon emissions come from long-distance travel. “We have a lot more work to do if you really want to reduce emissions in our transportation sector,” Harper told dot.LA. “Because even if we were able to fulfill every single trip that could be done by bike or scooter, 98% of emissions would still be there.”
The study suggests that e-scooters have the most impact when combined with public transit as a first- and last-mile option. Choosing to take an e-scooter instead of driving a car has other benefits as well, such as reducing traffic congestion. Ultimately, Harper believes that for people to choose more eco-friendly transportation options, companies and cities have to make those modes more appealing to riders.
Lime is gambling that its redesigned e-scooter—with its bigger wheels, swept-back handlebars and improved suspension—will attract even more riders, and not just because it’s the more eco-friendly option.
In a promising sign, Edelen said that L.A. users are riding the Gen4 longer and rating it higher compared to the previous model.
“Ridership is up compared to last year and previous years,” she noted. “Comparing this model to our Okai, we are seeing close to double the utilization.”
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Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
They Launched a Social Media App for NFTs. Now They’ve Raised $15 Million for a New Fund
01:59 PM | March 07, 2022
Photo by Kanchanara on Unsplash
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JPEG Fund, an investment fund from the creators of NFT-focused social media app Context, has secured $15 million for its first fund, according to a new SEC filing.
The South Pasadena-based fund—whose name seemingly references the widespread, derisive joke about non-fungible tokens being little more than overpriced JPEG images—raised the $15 million from a solitary investor, per the regulatory filing.
The fund co-managers, Adam Ludwin and Luke Miles, unveiled Context in October, pitching it as a service for discovering new NFTs and following NFT artists and collectors. (Crypto industry publication Decrypt compared the app to Instagram for NFTs.) Later that month, the pair incorporated a limited liability company named JPEG Fund I GP.
Its ties to blockchain technology aside, it’s unclear what the fund will focus on. Ludwin and Miles did not respond to requests for comment.
Ludwin previously co-founded the blockchain startup Chain, which was acquired by blockchain network Stellar in 2018, while Miles co-founded Restocks, a Y Combinator-backed streetwear app that no longer exists.
The pair also previously worked at Byte, which was Vine co-founder Dom Hofmann’s attempt to recapture the magic of the shuttered short-form video-sharing app. Byte was acquired last year by Los Angeles-based, TikTok-esque startup Clash, while much of its staff was reportedly snapped up by Discord.
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Harri Weber
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
TikTok Timeline Update: The Rise and Pause of a Social Video Giant
03:07 PM | July 08, 2022
TikTok | Solen Feyissa | Flickr
See our timeline below for key developments TikTok's story over the last 10 years, starting with the founding of ByteDance and moving through the app's rise to popularity and the mounting concerns about data privacy and security.
March 2012: Internet entrepreneur Zhang Yiming founds ByteDance in Beijing.
August 2012: ByteDance launches its first product, Toutiao, an AI-powered news aggregator.
July 2014: Alex Zhu launches Musical.ly, an app that enables users to create short-form lipsync music videos; Musical.ly is headquartered in Shanghai with an office in Santa Monica.
July 2015: Musical.ly hits #1 in Apple app store.
September 2016: ByteDance launches Douyin, an app with similar functionality as Musical.ly; within a year, the Chinese app achieves 100 million users and 1 billion views per day.
September 2017: ByteDance brings Douyin outside of China's Great Firewall under the name of TikTok; the app does well in numerous Asian markets.
November 2017: ByteDance acquires Musical.ly for $1 billion; the company starts operating Musical.ly in the US, Douyin in China and TikTok in other markets.
August 2018: ByteDance merges Musical.ly with TikTok and migrates all user profiles to TikTok; Alex Zhu becomes TikTok senior vice president, saying, "Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator."
October 2018: ByteDance achieves a record $75 billion valuation, making it the world's biggest privately backed startup.
February 2019: Lil Nas X releases "Old Town Road" on TikTok, catalyzing a viral sensation that ultimately reaches #1 on Billboard's charts.
February 2019: TikTok is fined $5.7 million for child data privacy violations.
September 2019:Washington Post reports that TikTok may be censoring protests in Hong Kong.
September 2019: Leaked documents show TikTok instructs its moderators to censor videos that mention various subjects deemed offensive by the Chinese government and Communist Party, The Guardian reports.
October 2019: U.S. Senator Marco Rubio calls on the U.S. government to investigate the national security implications of ByteDance's acquisition of Musical.ly, citing concerns over the Chinese government and Communist Party's use of TikTok to censor content and silence open discussion.
October 2019: U.S. Senators Chuck Schumer and Tom Cotton ask U.S. Acting Director of National Intelligence to assess the national security risks from TikTok and other Chinese-owned apps, and request a congressional briefing on the findings.
October 2019: Alex Zhu begins reporting directly to ByteDance head Zhang Yiming; he had previously reported to the head of Douyin.
November 2019: The U.S. government launches an investigation into ByteDance's acquisition of Musical.ly on the grounds that ByteDance did not seek clearance when it acquired Musical.ly.
TikTok reportedly has 26.5 million monthly active users in the U.S. at this time.
December 2019: The U.S. Defense Department's Defense Information Systems Agency issues a recommendation that military personnel delete TikTok from all smartphones.
Q4 2019: TikTok becomes the most downloaded app in the world and second in the U.S.
January 2020: Several U.S. military branches ban TikTok on government-issued smartphones.
March 2020: U.S. officials reach out to TikTok to discuss political disinformation.
April 2020: TikTok surpasses 2 billion downloads and sets the record for quarterly downloads.
May 2020: Various child privacy groups file a complaint with the U.S. Federal Trade Commission that TikTok is violating the Children's Online Privacy Protection Act (COPPA) and flouting terms agreed to following its February 2019 settlement.
A TikTok spokesperson says the company "takes the issue of safety seriously for all our users, and we continue to further strengthen our safeguards and introduce new measures to protect young people on the app."
May 2020: ByteDance hires former Disney executive Kevin Mayer as chief operating officer and TikTok chief executive officer.
June 2020: Teens organize on TikTok to fool Trump administration into anticipating high attendance for the President's Tulsa, Oklahoma campaign rally.
June 2020: India bans 59 Chinese apps including TikTok, citing national security and data privacy concerns; the move comes amid ongoing skirmishes between the two countries on the China-India border.
July 2020: Australia Prime Minister Scott Morrison launches an investigation into TikTok surrounding data concerns.
July 2020: U.S. Secretary of State Mike Pompeo confirms the U.S. is looking into banning TikTok over concerns the app is sharing data with China; the next day, President Trump says he is considering a ban, framing it as a potential retaliation tactic against China for its handling of the coronavirus pandemic.
Aug. 2, 2020: Microsoft issues a blog post citing a conversation between chief executive Satya Nadella and President Trump around the company's potential acquisition of TikTok.
Aug. 4, 2020: Australia Prime Minister Scott Morrisson says there is not sufficient evidence to suggest a TikTok ban is necessary.
Aug. 6, 2020: President Trump issues an executive order banning American companies from transacting with ByteDance or its subsidiaries, namely TikTok; the U.S. Secretary of Commerce is to identify specific prohibited "transactions" 45 days after the order is issued.
Aug. 14, 2020: Trump issues another executive order demanding ByteDance "divest all interests and rights" in its assets and property that enable TikTok's U.S. operations, and data collected via TikTok in the U.S., within 90 days. The order says the U.S. investigation into ByteDance's acquisition of Musical.ly presented "credible evidence" that ByteDance "might take action that threatens to impair the national security of the United States."
Aug. 17, 2020: Oracle enters the discussion as a reported TikTok suitor.
Aug. 18, 2020: President Trump says he would support Oracle buying TikTok. Oracle's cofounder and CTO Larry Ellison had previously said he supports Trump and had fundraised for him in February 2020.
Aug. 24, 2020: TikTok announces it is suing the Trump administration over the ban for failure to protect due process. Separately, a U.S.-based TikTok employee also sues the administration, stating, "I am a patriot"
Aug. 26, 2020:Kevin Mayer steps down from ByteDance and TikTok, citing a diminished role in a letter to colleagues. Rumors swirl that he was left out of ByteDance's negotiations with potential acquirers
Aug. 27, 2020: Walmart issues a statement that it is interested in partnering with Microsoft to acquire TikTok.
Aug. 28, 2020: L.A.-based Triller, a TikTok upstart competitor, is reported to have issued a bid for TikTok along with investment firm Centricus.
Aug. 29, 2020:The Chinese government issues new export rules that complicate the exportation of TikTok's underlying technology – namely its "For You" algorithm – to any foreign buyer.
Aug. 31, 2020:CNBC reports TikTok has chosen a buyer, with an expected sale price of $20 billion - $30 billion.
Sept. 3, 2020: With uncertainty over whether a buyer will be able to acquire TikTok's algorithm, and debate mounting over how that affects the value of the company, numerous outlets negotiations are likely to slow as the Chinese government increases its involvement.
Sept. 13, 2020: Microsoft says in a blog post that "ByteDance let us know today they would not be selling TikTok's US operations to Microsoft." The company says it would have made "significant changes" to ensure security, privacy, online safety and combatting disinformation.
Sept. 14, 2020: Oracle confirms that it has been selected by ByteDance to become a "trusted technology provider" with TikTok. The company says the proposal was submitted by ByteDance to the Treasury Department over the weekend. Treasury Secretary Steven Mnuchin says on CNBC that the proposal includes making TikTok-global a U.S. headquartered company with 20,000 new jobs.
Mnuchin adds that the Committee on Foreign Investment in the United States is reviewing the proposal this week for national security implications, and will make a recommendation to the president, who will then review the proposal.
Sept. 19, 2020: President Trump tells reporters he approved the deal in concept between Oracle and TikTok's parent company ByteDance, in which Oracle and Walmart would partner with the app in the U.S. The U.S. government postpones a planned ban on TikTok for one week.
Sept. 27, 2020: A federal judge in Washington temporarily blocks President Trump’s order banning TikTok, granting the social media firm a reprieve just hours before it was to be removed from mobile app stores. The judge says Trump’s order was “largely a unilateral decision with very little opportunity for plaintiffs to be heard,” according to the Washington Post.
Oct. 30, 2020: TikTok averts a U.S. ban again after a federal judge in Pennsylvania temporarily blocks restrictions set to take place on Nov. 12—the Trump administration's deadline for ByteDance to close a deal in the U.S.
Nov. 7, 2020: Democrat Joe Biden defeats President Trump in the presidential election, the Associated Press and other media outlets confirm. A few days later, an advisor to President-elect Biden says it is “too early to say” Biden’s thoughts on TikTok.
Nov. 11, 2020: TikTok asks a judge to extend the deadline for its sale by 30 days. The company says it hasn’t heard an update from the administration in weeks.
Nov. 12, 2020: The U.S. Commerce Department says it won’t enforce the sale deadline imposed by Trump’s order "pending further legal developments." The department cites the Pennsylvania ruling from October that found the TikTok crackdown exceeded the government’s power.
Nov. 13, 2020: The U.S. government extends its deadline by 15 days, giving TikTok until Nov. 27 to strike a deal that allays the government’s national security concerns.
Nov. 26, 2020: ByteDance gets another week to sell off TikTok’s U.S. business. A spokesperson for the Treasury Department tells CNBC that the government granted the extension until Dec. 4 “to allow time to review a revised submission” that it recently received.
Dec. 4, 2020: The latest deadline passes without an approved deal to sell TikTok. The Treasury Department says it won’t extend the deadline again, but there are “no plans to enforce anything,” a source tells The Washington Post.
Dec. 14, 2020: The Federal Trade Commission orders TikTok—along with Snap, YouTube, Twitter and other social media and streaming sites—to turn over information about how they collect and use information about users.
Feb. 10, 2021: Newly-inaugurated President Joe Biden slams the brakes on forcing a TikTok sale. In court papers, Biden administration lawyers file a motion to postpone the cases related to a potential ban of the popular social media app.
June 9, 2021: President Biden revokes Trump’s executive order that sought to ban TikTok and replaces it with one that calls for a broader review of foreign-controlled apps that may pose national security risks.
June 25, 2021: CNBC reports TikTok is tightly controlled by Chinese parent company ByteDance. Insiders tell the news outlet that ByteDance has access to TikTok’s American user data and is closely involved in the Culver City company’s decision-making.
July 20, 2021: Pakistan bans TikTok for the fourth time, citing “inappropriate content.” The country lifts the latest ban a few months later.
Sept 27, 2021: TikTok announces that it has surpassed 1 billion monthly active users as the app continues to rapidly rise in popularity.
Oct. 26, 2021: During a public hearing, U.S. lawmakers press Michael Beckerman, TikTok’s head of public policy for the Americas, on whether TikTok’s Chinese ownership could expose consumer data to Beijing. Beckerman says “access controls for our data is done by our U.S. teams,” adding that the data that TikTok collects is “not of a national security importance,” according to the New York Times.
Dec. 17 2021: A Wall Street Journal investigation shows that TikTok’s recommendation algorithm is flooding teens’ video feeds with eating disorder content.
December 2021: TikTok overtakes Google as the most-visited website on the internet.
Feb. 8, 2022: Facing criticism over hosting harmful content, TikTok announces new rules aimed at preventing viral hoaxes, shielding the LGBTQ community from harassment and removing videos promoting unhealthy eating.
February 2022: As Russia invades Ukraine, TikTok is awash in raw footage from the battlefield and false and misleading clips. The war raises fresh concerns about TikTok’s handling of misinformation on its platform.
March 2, 2022: A bipartisan group of state attorneys general launch an investigation into TikTok, examining whether the social media giant is harming children and young adults through the content on its platform.
March 11, 2022:Reuters reports that TikTok is close to a deal to store all of the video-sharing app’s U.S. user data with American software giant Oracle. The partnership is aimed at resolving the U.S. government’s national security concerns.
March 15, 2022: California lawmakers unveil a first-of-its-kind bill to let parents sue social media platforms like TikTok for allegedly addicting children to their apps.
March 31, 2022: Attorneys general from 44 U.S. states and territories urge TikTok and Santa Monica-based Snap to strengthen parental controls on their platforms, telling the social media giants that they must do more to protect kids online.
April 3, 2022: “The Unofficial Bridgerton Musical” wins a Grammy for Best Musical Theater Album. It’s the first Grammy-winning album to originate on TikTok, solidifying the app’s growing influence over the music industry.
April 15, 2022: The Department of Homeland Security and the Department of Justice launch probes into TikTok’s moderation of content depicting child sexual abuse, according to the Financial Times.
April 2022: TikTok is the most-downloaded app in the world during the first quarter of 2022, according to a study from digital analytics firm Sensor Tower.
May 12, 2022: The mother of a 10-year-old girl who died after allegedly trying a dangerous “Blackout Challenge” sues TikTok. The case is one of several to claim the app’s algorithm showed kids and teens videos of people choking themselves until they pass out.
June 17, 2022: BuzzFeed News publishes a bombshell report that TikTok’s data on U.S. users was repeatedly accessed in China by employees of parent company ByteDance. The report raises fresh privacy and security concerns about the Chinese-owned social media app.
The same day, TikTok announces that it migrated all of its U.S. user traffic to servers operated by American software giant Oracle, an effort to assuage concerns that American data could fall into the hands of the Chinese government.
June 28, 2022: In the wake of the BuzzFeed report, Federal Communications Commissioner Brendan Carr urges Apple and Google to remove TikTok from its app stores. Nine Republican U.S. senators send a letter to TikTok with questions about the company’s handling of American data.
June 30, 2022: TikTok responds to Republican lawmakers by detailing its plans on keeping U.S. data out of the hands of Chinese parent company ByteDance. The company’s letter confirms that ByteDance employees in China can access TikTok data, but only when “subject to a series of robust cybersecurity controls” and approvals overseen by its U.S.-based security team.
July 5, 2022: Leaders of the U.S. Senate Intelligence Committee ask the Federal Trade Commission to investigate whether TikTok deceived the public about whether people in China could access American user data.July 29, 2022: Bloomberg reports the Chinese government requested TikTok host stealth, propaganda accounts—a move that TikTok executives denied due to their growing efforts to distance the platform from its Chinese origins.
August 5, 2022: The flood of information coming from within the organization leads TikTok to hire roles meant to prevent internal leaks.
August 11, 2022: A Forbes review of TikTok and ByteDance employees’ LinkedIn profiles reveals that 300 current employees previously worked for Chinese state media publications. Fifteen employees apparently were employed by both at the same time.
August 16, 2022: Oracle begins its audit of TikTok’s algorithm and content moderation process to determine if the Chinese government has interfered with the platform.
August 18, 2022: Developer Felix Krause finds that the app monitors all keyboard inputs and tags, which could record private data like passwords and credit card information. TikTok denies these claims.
September 14, 2022: TikTok Chief Operating Officer Vanessa Pappas appears before the Senate Homeland Security Committee and says its ongoing negotiations with the U.S. government “will satisfy all national security concerns.” Notably, Pappas would not fully commit to cutting off U.S. data flow to China.
September 21, 2022: Former TikTok executives claim they were instructed to follow directions from ByteDance and had limited power to make internal decisions as people question TikTok CEO Shou Zi Chew’s influence.
September 24, 2022: British regulators from the Information Commissioner’s Office (ICO) send TikTok a warning over how the company handles children’s data—a warning that could lead to a $29 million fine.
September 26, 2022: The Justice Department reaches a “preliminary agreement” with TikTok over national security concerns, though details are still being negotiated.
October 12, 2022: A BBC report finds that TikTok profited from refugees collecting donations via the app’s live streaming feature, with some claiming the platform took up to 70% of the profits.
October 20, 2022: A Forbes report reveals that ByteDance intended to use TikTok to monitor the location of American citizens as a method of surveillance. TikTok denies these claims.
October 27, 2022: Even as the government places increasing pressure on TikTok, the Biden administration invites eight TikTok stars to the White House in an effort to reach Gen Z voters.
That same day, A Philadelphia judge rules that TikTok is immune in a lawsuit claiming the app was responsible for the death of a child participating in the “blackout challenge.”
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