A new Fund for South L.A. Founders announced their first class of 20 Black and Latino entrepreneurs this week. The class represents a cross-section of tech-inspired entrepreneurs from bakers to social media purveyors. The cohort was selected from a pool of about 200 applicants, many of whom struggled during the pandemic era downturn.

The fund was created by PledgeLA to address racial inequity and the economic decimation among communities of color. The monies were awarded to rising, innovative entrepreneurs of color. Also, unlike some accelerators, the fund does not take equity in exchange.

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PayPal Holdings, Inc. announced Thursday it will be transferring money to two L.A. firms as part of a $50 million commitment to eight early-stage, Black and Latinx-led venture capital funds.

Slauson & Co., the new fund from PledgeLA chairman Austin Clements focused on people of color, women and LGBTQ+ entrepreneurs; and VamosVentures, the Latinx consumer-focused, early-stage fund founded by Marcos Gonzalez, are both receiving undisclosed investment amounts.

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Editor's note: This is the second in our series examining diversity in venture capital. Read the first and third stories in this series and sign up for our newsletter to get the latest updates.

Entrepreneurs usually fall over each other for the chance to meet with people like Kobie Fuller, a partner at Upfront Ventures, one of Los Angeles' oldest and most prestigious venture firms, and a former investor at Accel, one of Silicon Valley's most well-known early-stage firms.

But Fuller, who is black, had become used to being overlooked at parties and mistaken for junior-level staff.

"I have been at network events where people don't know who I am, they assumed I was a random moron," he said. "They treat you like you are not in the room or you are some wait staff."

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