EdTech Toucan Wants to Teach You Another Language on Twitter

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

scrolling generic

Scrolling through Twitter could soon help you learn another language. That's the idea behind Toucan, a tech startup whose browser extension translates words on your screen from English to one of seven languages — soon to be 11.

On Tuesday, the Santa Monica-based company closed a $4.5 million seed round to launch the software in Mandarin, Hindi, Arabic and Hebrew.


"As you're on Facebook, Twitter, Google, Reddit, we serve you up with micro moments of learning," said co-founder and CEO Taylor Nieman. She and Brandon Dietz, Toucan's co-founder and chief product officer, were early employees at Headspace before it closed over $30 million in its Series A in 2015.

"Back in the day we changed our Facebook feeds to Spanish or our iPhone settings to Portuguese," Nieman said. "But with that full 100% immersion, your brain thinks 'What the heck is happening?' and you revert back to English. It's too much."

Instead of operating through a separate app for daily lessons and quizzes — like Duolingo's model — Toucan meets consumers wherever they're working online. It's an approach to education technology that co-founders Nieman, Dietz and Shuan Merritt, a former software developer at car-shopping app Fair, thought of after years working in consumer technology.

ToucanAn ad for Toucan shows how users can toggle between languages.

"These highly motivated people that are opening an app for 15 minutes every day are the 1% of learners," the chief executive said of traditional language app users. "It is the 99% of users that have tuned out of those apps that we're really excited to cater to."

The global edtech market is estimated to hit $404 billion by 2025, according to data from Pitchbook. In 2020, companies like Coursera and Masterclass closed deals at $130 and $100 million respectively.

Toucan users can hover their cursor over each translated word for a recorded pronunciation and its definition. The basic service for Google Chrome and Safari is free, but Toucan also sells a premium version that translates more words per page and lets users save words to review later.

To make extra revenue, the startup also launched a feature for users and companies to "own" words for $1 each month, which links to their URL each time the word shows up for a Toucan user. "Coffee," for example is owned by the daily newsletter Morning Brew and Headspace owns "meditation."

The 12-person team plans to hire and expand its language offerings by the end of next month. Also slated to arrive in early May is a Spanish-to-English translation option, which will propel the company into international markets. Eventually, Nieman said the company will start "dabbling in mobile" to explore how Toucan's tech can layer on top of social and messaging apps.

LightShed Ventures led the round, along with new investors Next Play Ventures, Concrete Rose Capital, GingerBread Capital, Form Capital, Goodwater Capital, Hampton VC, Spacecadet Ventures, GTMfund, Baron Davis Enterprises and Human Ventures. Existing investors GSV Ventures, Amplifyher Ventures and Vitalize also contributed.

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Secures $30 Million in Funding to Continue Space Robotics Developments
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

The funding will be used to further develop Gitai’s suite of space robots as well as build out its manufacturing footprint in Torrance. Previously Gitai announced it raised a $17.1 million Series B in March 2021; this additional raise is still part of that round.

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