complyant

When Matt Kozlov, TechStars Los Angeles' Managing Director, evaluates startups, he looks for a few key qualities in a company's leadership: humility, passion, resilience and the ability to accept coaching well.

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A new Fund for South L.A. Founders announced their first class of 20 Black and Latino entrepreneurs this week. The class represents a cross-section of tech-inspired entrepreneurs from bakers to social media purveyors. The cohort was selected from a pool of about 200 applicants, many of whom struggled during the pandemic era downturn.

The fund was created by PledgeLA to address racial inequity and the economic decimation among communities of color. The monies were awarded to rising, innovative entrepreneurs of color. Also, unlike some accelerators, the fund does not take equity in exchange.

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