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XHere Are the 20 South LA Companies Selected for PledgeLA's First 'Founders Fund' Class

A new Fund for South L.A. Founders announced their first class of 20 Black and Latino entrepreneurs this week. The class represents a cross-section of tech-inspired entrepreneurs from bakers to social media purveyors. The cohort was selected from a pool of about 200 applicants, many of whom struggled during the pandemic era downturn.
The fund was created by PledgeLA to address racial inequity and the economic decimation among communities of color. The monies were awarded to rising, innovative entrepreneurs of color. Also, unlike some accelerators, the fund does not take equity in exchange.
"We want to hear the narrative of how they are building their communities," said Austin Clements, a partner at Slauson & Co., an early-stage venture capital firm "driven by its mission of intentional inclusion."
The program is a 12-week accelerator that begins in January with virtual weekly gatherings, including meetings, lectures and conversations with mentors as a way to help them define the direction of their business goals. Participants get a $25,000 grant.
The businesses involved will be tracked past the initial meetings to measure how many jobs were created and how much money was raised after their initial participation.
"The financing is great," said Craig Bowers, who — along with Samuel Chawinga — grew up in the area and whose South L.A. Beverage Company was picked to be part of the 20 businesses. "But bringing viable businesses to communities such as South Los Angeles is also a way to uplift people who live there. Seventy-five percent of our employees will be from our immediate local neighborhood and we want to provide livable wage jobs."
Bowers and Chawinga's company will ultimately house a craft beverage incubator, a production and packaging structure in South Los Angeles in a 24,000-foot-square facility. Sales from their first beer will go to purchasing Chromebooks for students in South Central, Bowers said.
PledgeLA's Fund for South LA Founders www.youtube.com
PledgeLA's new Fund for South L.A. Founders is a project of AnnenbergTech, the L.A. Latino Chamber of Commerce, SLATE-Z and other community partners with startup capital funding Black and Latino founders based in South Los Angeles who have promise and have not raised much outside capital, according to Clements.
The first cohort of 20 businesses include 24 entrepreneurs, all of whom identify as either a person of color or a woman, according to a spokesperson with the Annenberg Foundation. Nearly 60% of businesses were founded by a woman, and all have connections to South Los Angeles.
The mentors of the program include CEOs of companies like Everytable, FabFitFun, Tala, and The Bouqs — they will provide feedback to support the entrepreneurs achieve their goals. The AnnenbergTech initiative is also funding the 12-week training program with Grid110, a nonprofit accelerator known for serving female entrepreneurs and people of color.
A panel of judges from L.A.'s tech, venture capital, and social impact sectors interviewed the finalists. The 20 businesses receiving the grants and final cohort include:
Coffee Del Mundo: Founded by Jonathan Kinnard, Coffee Del Mundo is a Black & Afro-Latino owned, vertically integrated specialty coffee company based in South Los Angeles.
ComplYant: Founded by Shiloh Johnson, ComplYant is software that helps entrepreneurs manage all of their tax requirements from one dashboard.
Esqapes Immersive: Founded by Micah Jackson, Esqapes allows people to reap the benefits of a mini-vacation by utilizing virtual reality, automation and traditional wellness practices.
Everlaunch: Founded by Michelle Heng and Alma Cook, Everlaunch is an interactive web app helping first-time entrepreneurs overcome fundamental challenges when starting their business.
Fun-Diggity Funnel-Cakes: Founded by Cheyenne Brown and Bernard Nicholson Jr., Fun-Diggity specializes in gourmet funnel-cakes made affordable and accessible all year round.
Guardian Lane: Founded by Kristina Jones, Guardian Lane is the world's first video-sharing platform for children's grief counseling with tele-counseling services for additional support.
GTLA Apparel Development Inc.: Founded by Guadalupe Tlatenchi, GTLA Apparel Development Inc. is an all-phase apparel manufacturer, capable of taking fashion designs from concept to completion.
Guided Compass: Founded by Creighton Taylor, Guided Compass is a comprehensive project and work-based technology platform for education providers and workforce development organizations, helping them onboard career-seekers to fulfilling careers.
JUMPWatts Inc.: Founded by Bryan Ovalle and Arun Gunasekaran, JUMPWatts has developed easy-to-install remote repositioning and parking compliance technology kits for shared micro-mobility vehicles.
La Create Space: Founded by Terell Johnson and Marisa Johnson, La Create Space is a creative co-working, production and meeting space located in the heart of Inglewood, CA.
On The Go LA: Founded by Gabriel Gamez and Enrique Loyola, On The Go LA is a full-service food truck rental company that offers daily rentals, access to high-traffic stops and operational support through an easy-to-use online platform.
Ownors Technologies Inc: Founded by James Jones Jr., Ownors Technologies Inc is an AI-powered analytics marketplace matching top entertainment industry executives with creatives for 1:1 live sessions and managed micro-advances.
Reparations Club LLC: Founded by Jazzi McGilbert, Reparations Club LLC is a retail and community space curated by Blackness, POC and a few good allies in L.A. - radicalizing retail through community and creativity.
Ride FRSH: Founded by Trey Brown and Garrick Mitchell, Ride FRSH is a subscription and retail-based air freshener brand that weaves iconic song lyrics about driving into their designs.
SKNMUSE: Founded by Ezinne Adeoye, SKNMUSE is a premium skincare brand that elevates the beauty experience for Black women.
Snojo: Founded by Nadiyah Ward, Snojo is an on-demand lesson management platform for skiers, snowboarders and mountain resorts.
South Los Angeles Beverage Company: Founded by Craig Bowers and Samuel Chawinga, South Los Angeles Beverage Company is a craft beverage incubator, production and packaging facility.
SÜPRMARKT: Founded by Olympia Auset, SÜPRMARKT is a low-cost organic grocery, making it easy and affordable to eat well in South L.A.'s food deserts.
Tea Botanics: Founded by Denise Pines and Dr. Pei Vuong, Tea Botanics creates premium high-performance life-stage specific, medicinal tea-based beverages and supplements that address what the body and brain needs, focusing on men and women's key concerns associated with aging.
The Honey Block: Founded by Branché Foston, The Honey Block is an online wellness education platform and community for and by Black, indigenous and people of color.
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Tech Is Upsetting the Table at This Year's Upfronts
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Are the upfronts turning into TV execs’ personal “Black Mirror'' episode?
The annual feeding frenzy—in which C-suite television executives auction off highly-viewed (and costly) advertising time slots— is changing as new streaming behemoths shake up the market. The event often gives viewers and industry watchers insight on what shows are poised to become cultural phenomena, but that too seems to be disrupted at this year’s proceedings.
It’s been two years since major networks and television players convened in New York for a week, and it’s clear that technology is going to change a lot about how the process works.
Streaming, a popular way to view content, doesn’t follow traditional ad slots the way broadcast does. Nonetheless, last year ad-enabled streaming services–including Peacock and Hulu–slurped up a large slice of ad dollars. But this year may prove a turning point, as services like HBOMax and Disney Plus begin tinkering with ad-laced streaming, and Netflix promises to quickly roll out an ad-supported subscription tier. Large networks like ABC and NBC will have to start competing with streaming for the favor of companies and their ad money.
Another thing changing the market: the ads themselves. With more data at their fingertips, streaming services can offer far more personalized and targeted services than their network counterparts. Netflix and Disney collect mountains of data that can gauge what ads are most relevant to their viewers. That’s a huge plus for advertisers, even if streaming services like Disney restrict what kind of ads it will show.
Legacy TV companies have already taken note. NBCUniversal took great pains at Monday’s pitch meeting to offer their Peacock streaming service as an example of a dual streaming-and-broadcast model and lambasted streaming services that once showed disdain for advertisers and ad breaks.
“At those companies, advertising could seem like an afterthought… or even worse, a new idea for a revenue stream, but not here,” NBCUniversal’s ad sales chief Linda Yaccarino said, according to The Hollywood Reporter. “At NBCUniversal, advertising has always been an asset for our business… designed to enhance your business.”
Adding to the instability, Nielsen ratings, which has been the universal standard for measuring viewership, is being challenged. The company’s ratings were once the gold standard used, in part, to determine the time slots and networks that had the most viewers (and which became the most coveted by advertisers).
Last year, Variety reported major networks complained that the company was likely undercounting viewership due to pandemic-related restrictions, like being unable to go into peoples’ homes and making sure the data-collecting technology was properly working. In its wake, software-enabled startups have popped up to better gather data remotely.
Washington-based iSpot.tv received a $325 million investment from Goldman Sachs after acquiring similar companies including El Segundo-based Ace Metrix and Temecula-based DRMetrix. Pasadena-based tvScientific raised $20 million in April to glean adtech data from smart tvs. Edward Norton’s adtech firm EDO raised $80 million in April and booked a deal with Discovery ahead of the upfronts.
Nielsen also lost its accreditation with the Media Ratings Council, and without a standard ratings guide for the industry, navigating the upfronts will be a far more uncertain and nebulous process for both networks and advertisers.
With tens of billions of dollars on the line, advertisers are demanding more than just well-produced shows networks and streaming services alike—sophisticated ad placements is the name of the game.
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Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Atlas Obscura, L.A. Tourism Dept. Partner on Explorer’s Guide to LA
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The Los Angeles Tourism Department partnered with curiosities and travel website Atlas Obscura for a first of its kind digital interactive map of L.A. County’s top attractions, just in time for the summer influx of tourists.
Visitors to L.A. – or locals looking for a fun reason to leave their apartments – can scroll the interactive map on a browser or download the app.
Image courtesy of the L.A. Tourism Dept.
The “Discover Los Angeles” map can be broken down by neighborhood or by a series of “guides,” which all feature as part of the larger promotional campaign roll-out known as the Explorer’s Guide to L.A
Atlas Obscura and the Tourism Department also published a hardcover edition of the Explorer’s Guide, along with several other speciality breakout guides, including the Meeting Planners Guide, artistic Visitor’s Map and, for those with more expensive tastes, the L.A. Luxury Guide to the city’s pricier pursuits. The paper versions of the guides have QR codes for travelers to scan and take information with them on the go.
This year’s collaboration with Atlas Obscura gives the Tourism Department’s previous guide a much-needed update – it was previously a whopping 136-page PDF document created in 2020.
The Explorer’s Guide includes a mix of places you’d expect to see on the map, like Griffith Park and the museum at the La Brea Tar Pits. It also has some unlikely spots sourced from Atlas Obscura’s network of local explorers who recommended their favorite places to visit: the Palos Verdes Peninsula, Venice Canals or the Watts Towers, a stunning, monumental public art exhibit of mosaic steel towers that was built by one Italian immigrant over a 34-year period.
30 neighborhoods are discussed in the guide, from classic tourist destinations like Hollywood and beach cities like Santa Monica and Venice to lesser-known but still exciting enclaves like Leimert Park, Frogtown and Little Ethiopia. There’s also several maps for specific interests – taqueria lovers will find new spots to nosh with the taco map, and there’s also a map of the Downtown Arts District, spots to stargaze and sports venues.
“For myself and the writers and editors on this project, many of them L.A. natives, getting to write and curate the official visitors guide to the city of L.A. was an absolute dream,” Atlas Obscura co-founder Dylan Thuras said in a statement. “We hope that these guides will inspire all the curious travelers arriving in L.A., to try new things, as well as providing new adventures for longtime L.A. residents. There is really no limit to what L.A. has to offer.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Tech Groups Push Back Against Texas’ Controversial New Social Media Law
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Two groups representing social media giants are trying to block a Texas law protecting users’ political social media content.
NetChoice—whose members include the Culver City-based video-sharing app TikTok—and the Computer & Communications Industry Association (CCIA) filed an emergency application with the Supreme Court, the Washington Post reported Friday. HB 20, which went into effect Wednesday, allows residents who believe they were unfairly censored to sue social media companies with over 50 million U.S. users. Tech companies would also have to integrate a system for users to oppose potential content removal.
The law, which was initially signed by Governor Greg Abbott in September, was previously barred by a federal district judge but was lifted by the U.S. Court of Appeals for the 5th Circuit in New Orleans. NetChoice and CCIA claim the law violates the First Amendment and seek to vacate it by filing the application with Justice Samuel A. Alito Jr.
“[The law] strips private online businesses of their speech rights, forbids them from making constitutionally protected editorial decisions, and forces them to publish and promote objectionable content,” NetChoice counsel Chris Marchese said in a statement.
The two lobbying groups also represent Facebook, Google and Twitter. The latter is undergoing its own censorship conundrum, as Elon Musk has made it a central talking point in his planned takeover.
Tech companies and policymakers have long clashed on social media censorship—a similar law was blocked in Florida last year, though Governor Ron DeSantis still hopes it will help in his fight against Disney. In the wake of the 2021 insurrection in the capital, Democratic lawmakers urged social media companies to change their platforms to prevent fringe political beliefs from gaining traction.
Conservative social media accounts like Libs of TikTok have still managed to gain large followings, and a number of right-wing platforms have grown from the belief that such sentiments lead to censorship.
Having citizens enforce new laws seems to be Texas’ latest political strategy. A 2021 state law allows anyone to sue clinics and doctors who help people get an abortion, allowing the state to restrict behavior while dodging responsibility.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.