The time for online shopping is now.

The pandemic has ushered in the era of ecommerce as Americans embrace curbside pickup, next day deliveries and grocery pick-up services. There's likely no going back as an increasing number of consumers get accustomed to shopping online.

Now, retailers are taking experience to another level with streaming, data personalization, augmented reality and other features that are only likely to grow digital shopping habits.

Here are three trends sweeping ecommerce and the Los Angeles companies that are fueling it:

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The Federal Trade Commission ordered TikTok, Snap, YouTube, Amazon and Twitter, along with four other social media and streaming sites to turn over information about how they collect and use information about users.

The far-reaching probe is aimed at exposing the algorithms and other tools that have fueled the technology companies' growth and helped them penetrate so deeply into the American psyche.

"Policymakers and the public are in the dark about what social media and video streaming services do to capture and sell users' data and attention. It is alarming that we still know so little about companies that know so much about us," three Federal Trade Commissioner said in a joint statement.

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Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.

Today:

  • Apple Podcast Veteran Steve Wilson Joins Startup QCODE
  • Amazon in Exclusive Talks to Buy Podcast Studio Wondery, Wall Street Journal Reports
  • Pharrell Launches Black Ambition Incubator
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