Amazon and NFL Renew ‘Thursday Night Football’ Streaming Deal — and Add One Saturday Game

Kurt Schlosser, GeekWire
Kurt Schlosser covers the Geek Life beat for GeekWire. A longtime journalist, photographer and designer, he has worked previously for NBC News, msnbc.com and the Seattle P-I.
Amazon and NFL Renew ‘Thursday Night Football’ Streaming Deal — and Add One Saturday Game
Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are holding out hope for the return of football in the fall. And Amazon is right there with them, as the tech giant announced Wednesday that it will once again deliver the live digital stream for "Thursday Night Football."

The National Football League and Amazon reached a multi-year agreement to renew their exclusive partnership, which brings 11 games broadcast by FOX on television to an audience watching on Prime Video and Twitch across a variety of sites, apps and devices.

Amazon said that makes the games available to 150 million paid Prime members in over 200 countries. The company took over streaming rights for "TNF" from Twitter in 2017.

The new deal brings with it the right to exclusively stream one regular season game globally on Prime Video and Twitch. That game will be played on a Saturday in the second half of the 2020 regular season — and will still be televised in the participating teams' home markets.

"As our relationship has expanded, Amazon has become a trusted and valued partner of the NFL," Brian Rolapp, chief media and business officer for the NFL, said in a news release. "Extending this partnership around 'Thursday Night Football' continues our critical mission of delivering NFL games to as many fans in as many ways as possible both in the United States and around the world."

Amazon's version of "TNF" on Prime Video and Twitch brings with it some unique interactive viewing features, such as X-Ray and Next Gen Stats powered by Amazon Web Services, which are intended to bring fans closer to the game.

AWS is the official cloud and machine learning provider for the Next Gen Stats platform, which provides real-time location data, speed, and acceleration for every player during every play. AWS also helped power the recent — and entirely remote — NFL Draft.

Members watching on Prime can choose to watch the FOX broadcast, the FOX Deportes Spanish language coverage, and multiple other audio options.

"We know Prime members and the Twitch community around the world love the NFL, and we remain committed to giving them the best and most customizable streaming experience possible, with a broad selection of premium content available at their fingertips," said Marie Donoghue, vice president of Global Sports Video at Amazon.

The average audience for "TNF" in 2019 was 15.4 million viewers. Digital streaming across Prime Video, Twitch, NFL digital, FOX Sports digital and Verizon Media mobile properties surpassed an average minute audience of over 1 million — up 43 percent from 2018.

The NFL streaming deal is part of Amazon's growing video arm that includes the company's Prime video library; its Amazon Studios production unit; and other sports-related live streaming deals.

Season five of the Amazon Original documentary series "All or Nothing," produced by NFL Films, premiered in February with "All or Nothing: The Philadelphia Eagles," exclusively on Prime Video.

This story first appeared on GeekWire.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

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From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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