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Your Guide to the dot.LA Summit 2022
We're so excited to be bringing back our annual dot.LA Summit, held in-person October 21st-22nd at the Petersen Museum in Los Angeles. Featuring hundreds of top founders, investors and operators for the largest celebration of L.A.'s tech and startup ecosystem, this year's program has a lot going on... and there's still time to register!
Here's what to expect from this year's Summit.
summit graphic dot.la
October 20th (Doors Open at 5 pm PST):
Join on us on our preview night, which begins with a VIP cocktail reception, three fireside chats and a pitch competition. First, we have 2021’s “Entrepreneur of the Year” Alex Israel of Metropolis Technologies, who will be doing exclusive one-on-one interviews with Arena Club co-founder Brian Lee, followed by two-time Dodgers All-Star Shawn Green.
After that, dot.LA co-founder Spencer Rascoff will host a discussion with Julia Boorstin about her new book, "When Women Lead."
Finally, we wrap up the evening with our annual Pitch Competition, hosted by Fenwick. The winner will be announced the next day, during the main event!
October 21st (Doors Open at 7:30 am PST):
Get ready for a big day by exploring the Bond Exhibit at the Petersen Museum while enjoying a quick breakfast, then head on over to the main stage, where dot.LA co-founder and CEO Sam Adams will be joined by sweetgreen founder Jonathan Neman to discuss L.A.'s historically unique relationship to health food and salads... and what Angelenos eating habits can tell us about the future of sustainable eating.
Also on the main stage will be our Web3 panel on virtual avatars, hosted by reporter Samson Amore. Panelists include Tricia Biggio from Invisible Universe, Asid Malik from Jadu, and MELON CEO Josh Neuman. The panel will provide a chance for startups working on avatars to explain how we could navigate the web and interact with each other using our digital proxies.
Following that, Sam Adams will host another restauranteur and Los Angeles staple, Alex Canter from Canter's Deli and Nextbite, followed by a panel on tackling the housing crisis in Los Angeles hosted by dot.LA reporter Decerry Donato. This panel will discuss tech’s impact on developments in the industry, including how tech can be used to address affordable housing, homelessness and innovation in a rapidly changing market and be hosted by Crate Modular's Jaren Grady; Deputy Mayor of Budget and Innovation of the City of Los Angeles Jeanne Holm and Ross Maguire of Azure Printed Homes.
Wrapping up the morning we have three breakout rooms, which include a workshop on Scaling Your Leadership, hosted by Evolution and moderated by Evolution Managing Director and Co-founder Matt Auron, featuring panelists Janine Davis, Carolyn Jones, and Erik Kellener. Following that, Pacific Western Bank will host a breakout session called Funding Growth Beyond The Term Sheet. Attendees can also sit in on a panel on Creators, Curators, and Community Builders, hosted by dot.LA writer Lon Harris and featuring guests Jon Bodenheimmer from Spotter, Evan Britton from Famous Birthdays, Jamie Gutfreund of Whaler and Rosie Nguyen of Fanhouse. The panel will focus on the creator economy and how Big Tech money has changed the way influencers monetize their brands.
After a two-hour lunch, we'll return with three more breakout rooms. First up is Charging Up Clean Mobility, hosted by dot.LA writer David Shultz and featuring Paul Gioupis from Zeem Solutions, Ramy El-Bartrawi from EV Mobility and Scott Painter from Autonomy. Following that we have Revolutionizing Online Marketplaces moderated by Grace Kangdani from Bank of America and sponsored by Zoolatech, featuring panelists Roman Kaplun from Zoolatech and Dan Dan Li from Popshop Live. And finally we have Equity in the L.A. Ecosystem, featuring Kojuan “Ko” Trinidad-Williams of L.A. Tech and featuring panelists including Stuart McCalla from Evolution, Marcos Gonzalez from Vamos Ventures, Derek Smith from Plug In South LA and Aisling Carlson from Diversity VC.
At 3 p.m., join Spencer Rascoff as we close out our conversation portion of the day in talks with Dana Settle, managing partner at Greycroft, for Founders & Funders: The Artistry Between Transformative Entrepreneurs and Key Investors. The two will discuss the unique relationship between founder and anchor VC in the world of high-growth startups.
Our last main stage panel will be Health in the Post-Roe Era, moderated by Kathryne Cooper of Jumpstart Nova. This panel seeks to address the discrepancy in intent and action from investors in the tech, and financial sides of reproductive health care, while also sharing developments in health tech for those living in the Post-Roe-Era. Panelists include Crystal Adesanya from Kiira Health, Kiki Freeman of HeyJane, Cindy Adam of Choix, and Dr. Jessica Nouhavandi, co-CEO, co-founder and lead pharmacist of Honeybee Health.
Following that, dot.LA will be presenting its annual Startup Awards, and announcing the winner's of the previous night's Pitch Competition. Enjoy appetizers and cocktails as we close down the evening with a mixer hosted by dot.LA, and chat with our editors and journalists about the future of LA Tech.
Register today for dot.LA's Summit 2022, we can't wait to see you there!
dot.LA Summit 2022 would like to thank its official sponsors, including: Bank of America, Fenwick, Metropolis, Zoolatech, Pacific West, Evolution, TriNet, RSM, Satellite Teams, Coda Search, iWallet, CoMotion, ELIQS, Popl, Curbivore, Not Flat Photos and WeWork.
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Photo: Rafi Lounge
Pushing through the braided rope entryway and passing a tranquil stone Buddha head waterfall, I arrived just after a yoga class former playboy model-turned “Dancing With the Stars” host Brooke Burke finished. The central open space that usually houses yoga mats or stationary bikes has been cleared off, and the giant projection screen behind the small stage is playing a tranquil plant video – an hour earlier, a larger-than-life Burke was on it helping clients “booty burn.”
The building – which used to belong to a venture capital firm – has been totally transformed to look like nature’s reclaimed it, dotted with lemon trees and cloaked in ornamental faux grass carpeting. Buddha statues are in every corner, some larger than five feet. On the way to one yoga room, there’s a small shop selling pricey essential oils, Rafi Lounge merch, and CBD gummies. On the wall of the shop hang three breathtakingly detailed portraits of indigenous peoples made by the founder with charcoal. There’s some construction ongoing, as they’re converting former corner offices into hot yoga saunas and a spa.
On the day of my visit, the place is bustling with staff who are lugging boxes of Himalayan salt panels to install in the hot yoga room. Israeli-born Kung-Fu master and former monk Rafi Anteby, the founder of the eponymously named space, tells me that after our chat he plans to paint them all black to match the walls. No detail is too small to notice, something evident in his Mandala work.
Rafi Lounge founder, Rafi Anteby, pictured here with his Mandala and sand collections. Photo: Rafi Lounge
The Rafi Lounge opened last year on November 10—the day before crypto exchange FTX went bankrupt. “Everyone said Rafi, go into a shutdown, don’t do it,” Anteby said. “I said I can't, because I pre-sold to members and I promised them [the launch is] what will happen.”
Still, Anteby felt he couldn’t renege on his promise to open the lounge to those who did buy in, so he forged ahead. So, what do NFTs have to do with a wellness center?
Each, according to Anteby, corresponds to a level of access. The least expensive, Unity, is the lowest tier and gives holders access to virtual classes. The second tier, Mindful, encompasses physical and virtual access to the Lounge. And the highest tier selling for $5,500, Awakened, are the ones Rafi is selling individually that act as an all-access pass to the Lounge and its benefits and events (including, Anteby said, “spiritual yacht parties”). Both Mindful and Awakened NFTs are lifetime memberships to Rafi Lounge, and include free access to annual retreats it hosts.
But facing the changing seasons of the crypto market and unwilling to sacrifice his brand by letting the Rafi Lounge tokens be resold to oblivion on public markets, Anteby took the drastic step to control his NFT inventory – buying up the remainder a mere day after the minting.
Anteby admitted he “lost a quarter of a million dollars” between creating and buying the NFTs back. But he said it was worth it: “I'm going to take each because I want to control who's coming to my lounge. I want to know that they will be my advocates as well.”
A view of the Rafi Lounge in the afternoon, before a yoga class. Photo: Rafi Lounge
Currently, there are 100 members, 55 of which are lifetime NFT holders. The 6,000 square-foot rooftop lounge is also open to the public. Which is to say, anyone can buy a 10-day pass for $250, pay the $40 fee for individual classes or come to public events. One of those people is Amie Yaniak who was diagnosed with stage four cancer last May that has since metastasized into her bones.
“I’ve never been anywhere like this. This was the first class I’ve done since the cancer, and it was just so cleansing,” Yaniak says. While she’s not a member, Yaniak told me she was interested in returning for more classes.
In addition to people like Yaniak, Anteby is also curating a more select crowd of well-to-do celebrities that can act as brand ambassadors for the lounge. He said he wants it to be a sort of more laid-back SoHo house, where top minds converge on the Pacific Ocean to make deals and network. Some of the names dropped during my tour of the property included Jamie Foxx (who Anteby calls a good friend), Chris Noth, Gladys Knight, and Equinox co-founder Lavinia Errico, whom I actually briefly met, since she’s a member of the Lounge’s advisory board.
The lounge's entryway and check-in. Photo: Samson Amore
As Tame Impala wafts from the lounge’s speakers, Anteby tells me stories of getting Taoist monks drunk at karaoke bars and studying medical qigong and tai chi in China. Anteby hung the intricate mandalas on the walls of a yoga room and he says they take around two years to complete as he carefully places individual grains of sand and uses tree sap to preserve their form. The mandalas are meant to be a contemplation of man’s relationship with nature, which is partly why Anteby designed the NFT versions of them to resemble a sort of elemental fusion that combines water, fire and earth.
Owning an NFT also corresponds to owning a fraction of the Malibu Mandala Rafi made that hangs in the lounge.
Anteby, right, speaks with a partner at his lounge in Malibu.Photo: Samson Amore
While Anteby admits the launch hasn’t netted him any profits yet and said he’s out around $1 million launching the place, he’s determined to turn the Rafi Lounge into a franchise and has plans to open future locations in other cities big into tech and wellness like Miami, Scottsdale, Ariz., Newport Beach, and Austin.
Besides the obvious cases like Yaniak’s, Anteby said he thinks the larger tech community needs a breather. “They all have digital burnout,” he said. “It's more than just me helping you to breathe. You need to take care of yourself, and here people do that all the time.”
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