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Your Guide to the dot.LA Summit 2022
We're so excited to be bringing back our annual dot.LA Summit, held in-person October 21st-22nd at the Petersen Museum in Los Angeles. Featuring hundreds of top founders, investors and operators for the largest celebration of L.A.'s tech and startup ecosystem, this year's program has a lot going on... and there's still time to register!
Here's what to expect from this year's Summit.
summit graphic dot.la
October 20th (Doors Open at 5 pm PST):
Join on us on our preview night, which begins with a VIP cocktail reception, three fireside chats and a pitch competition. First, we have 2021’s “Entrepreneur of the Year” Alex Israel of Metropolis Technologies, who will be doing exclusive one-on-one interviews with Arena Club co-founder Brian Lee, followed by two-time Dodgers All-Star Shawn Green.
After that, dot.LA co-founder Spencer Rascoff will host a discussion with Julia Boorstin about her new book, "When Women Lead."
Finally, we wrap up the evening with our annual Pitch Competition, hosted by Fenwick. The winner will be announced the next day, during the main event!
October 21st (Doors Open at 7:30 am PST):
Get ready for a big day by exploring the Bond Exhibit at the Petersen Museum while enjoying a quick breakfast, then head on over to the main stage, where dot.LA co-founder and CEO Sam Adams will be joined by sweetgreen founder Jonathan Neman to discuss L.A.'s historically unique relationship to health food and salads... and what Angelenos eating habits can tell us about the future of sustainable eating.
Also on the main stage will be our Web3 panel on virtual avatars, hosted by reporter Samson Amore. Panelists include Tricia Biggio from Invisible Universe, Asid Malik from Jadu, and MELON CEO Josh Neuman. The panel will provide a chance for startups working on avatars to explain how we could navigate the web and interact with each other using our digital proxies.
Following that, Sam Adams will host another restauranteur and Los Angeles staple, Alex Canter from Canter's Deli and Nextbite, followed by a panel on tackling the housing crisis in Los Angeles hosted by dot.LA reporter Decerry Donato. This panel will discuss tech’s impact on developments in the industry, including how tech can be used to address affordable housing, homelessness and innovation in a rapidly changing market and be hosted by Crate Modular's Jaren Grady; Deputy Mayor of Budget and Innovation of the City of Los Angeles Jeanne Holm and Ross Maguire of Azure Printed Homes.
Wrapping up the morning we have three breakout rooms, which include a workshop on Scaling Your Leadership, hosted by Evolution and moderated by Evolution Managing Director and Co-founder Matt Auron, featuring panelists Janine Davis, Carolyn Jones, and Erik Kellener. Following that, Pacific Western Bank will host a breakout session called Funding Growth Beyond The Term Sheet. Attendees can also sit in on a panel on Creators, Curators, and Community Builders, hosted by dot.LA writer Lon Harris and featuring guests Jon Bodenheimmer from Spotter, Evan Britton from Famous Birthdays, Jamie Gutfreund of Whaler and Rosie Nguyen of Fanhouse. The panel will focus on the creator economy and how Big Tech money has changed the way influencers monetize their brands.
After a two-hour lunch, we'll return with three more breakout rooms. First up is Charging Up Clean Mobility, hosted by dot.LA writer David Shultz and featuring Paul Gioupis from Zeem Solutions, Ramy El-Bartrawi from EV Mobility and Scott Painter from Autonomy. Following that we have Revolutionizing Online Marketplaces moderated by Grace Kangdani from Bank of America and sponsored by Zoolatech, featuring panelists Roman Kaplun from Zoolatech and Dan Dan Li from Popshop Live. And finally we have Equity in the L.A. Ecosystem, featuring Kojuan “Ko” Trinidad-Williams of L.A. Tech and featuring panelists including Stuart McCalla from Evolution, Marcos Gonzalez from Vamos Ventures, Derek Smith from Plug In South LA and Aisling Carlson from Diversity VC.
At 3 p.m., join Spencer Rascoff as we close out our conversation portion of the day in talks with Dana Settle, managing partner at Greycroft, for Founders & Funders: The Artistry Between Transformative Entrepreneurs and Key Investors. The two will discuss the unique relationship between founder and anchor VC in the world of high-growth startups.
Our last main stage panel will be Health in the Post-Roe Era, moderated by Kathryne Cooper of Jumpstart Nova. This panel seeks to address the discrepancy in intent and action from investors in the tech, and financial sides of reproductive health care, while also sharing developments in health tech for those living in the Post-Roe-Era. Panelists include Crystal Adesanya from Kiira Health, Kiki Freeman of HeyJane, Cindy Adam of Choix, and Dr. Jessica Nouhavandi, co-CEO, co-founder and lead pharmacist of Honeybee Health.
Following that, dot.LA will be presenting its annual Startup Awards, and announcing the winner's of the previous night's Pitch Competition. Enjoy appetizers and cocktails as we close down the evening with a mixer hosted by dot.LA, and chat with our editors and journalists about the future of LA Tech.
Register today for dot.LA's Summit 2022, we can't wait to see you there!
dot.LA Summit 2022 would like to thank its official sponsors, including: Bank of America, Fenwick, Metropolis, Zoolatech, Pacific West, Evolution, TriNet, RSM, Satellite Teams, Coda Search, iWallet, CoMotion, ELIQS, Popl, Curbivore, Not Flat Photos and WeWork.
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In a notoriously clubby and homogenous industry with few people of color, Sinai Capital Partners Managing Partner Fudge sees standing out from the pack as a major edge.
"We can be ourselves and leverage our youth in a way that makes founders feel excited to share their ideas with us and feel like they won't be rejected for having something that comes out of left field," Fudge said. "We understand certain concepts a little bit more quickly because typically the market they're trying to address is people like us."
Sinai Capital Partners has raised $600 million, $500 million of which will go towards the tech-focused Sinai Ventures and the rest to fund movies and television shows at New Slate Ventures. All told, Sinai will now have $800 million in assets under management, vaulting it into the upper echelon of L.A. venture funds.
The news touting the raise as the largest in Los Angeles history was announced in a terse press release last month but received scant attention, perhaps because Fudge does not travel in the usual VC circles or because he says he has deliberately avoided the spotlight.
"We preferred to stay under the radar until we had some real results and a track record," Fudge said.
In something unheard of in the tech world, Fudge does not have a LinkedIn profile.
"To me, LinkedIn encourages a rather shallow, artificial type of networking," he said.
But Fudge is hardly shy. He shares shirtless selfies in his home gym or pictures of yachts and sports cars to his nearly half a million followers on Instagram. Earlier this year, he co-hosted a tony fundraiser at his home for Democratic presidential candidate Pete Buttigieg with Empire writer/director Lee Daniels. He also serves on the board of the LGBTQ advocacy group, GLAAD, and was a young associate director at the Metropolitan Opera until last year.
Instead of the sleek corporate offices in Santa Monica most venture firms operated in before the pandemic, Fudge runs Sinai from a $9 million mansion tucked in the hills of Bel Air, furnished in all-white with a grand staircase and backyard pool.
"We chose it over an office because we don't like working in traditional office spaces," he explained. "We've had founders stay there when they're in L.A. for meetings and in better times hosted events and fundraisers."
What also makes Sinai unusual is that all of its capital comes from a single limited partner. Asked who that person is, Fudge said the individual prefers not to be named. "We don't comment on our LPs out of respect for their privacy," he said.
Then, he volunteered that the LP is a German billionaire who made his fortune as a founder of enterprise software conglomerate SAP and has a family office called Eagle Advisors.
A quick Google search reveals the billionaire is almost certainly Hans-Werner Hector, ranked as the 945th richest man in world by Forbes with an estimated $2.4 billion fortune.
The head of Eagle Advisors, Ekkehart Hassels-Weiler, has been known mostly for his lavish real estate purchases on both U.S. coasts. He bought four penthouses totaling $120 million in New York starting in the mid-2010s and last year reportedly purchased a Benedict Canyon spec mansion with his new husband for $43 million.
In 2015, after an uninspiring post-college stint at 21st Century Fox, Fudge met Hassels-Weiler through their personal trainers who happen to be brothers.
"We'd often see each other at the gym in L.A. near where the family office is based," Fudge remembers. "When I left Fox, I intentionally started scheduling sessions at the same time as him to get some face time and pick his brain. I finally asked him if he had hired anyone to look after tech, media, telecom and he hadn't due to their focus on energy and real estate."
Fudge pitched Hassels-Weiler on the graphics processing chip manufacturer NVIDIA Corporation and the timing turned out to be perfect. The stock more than tripled in a year, a return that led to Hassels-Weiler bringing Fudge on as an associate.
"I developed sort of an in-house private house venture capital fund for them, which was then spun out into what is now Sinai," Fudge said. "We started with them seeding us with one hundred million and did really well with that."
The biggest breakout from the 85 startups Sinai has invested in so far is Pinterest. The fund came in relatively late in Pinterest's 2017 Series H at a post-money valuation of $12.3 billion. The company went public in 2019 at a lower valuation of $10 billion, but Pinterest now has a market cap of more than $40 billion.
Sinai also got in on the real estate service Compass' Series D and the Series A of Ro, the parent company of Roman Health.
Eagle Advisors more than doubled its investment on Fund I, according to sources.
"We were able to use that credibility to continue to raise more capital from them and go later in the life cycle of some of these companies that we're interested in," Fudge said. "Specifically within Los Angeles, there really aren't many funds that are able to write those kinds of checks."
Fudge initially launched Sinai in the Bay Area, but he quickly soured on the tech scene there.
"I found San Francisco to be a monoculture and generally a soulless, unpleasant place to live," he said. "The VC crowd there has a tendency of being rather pompous and the deals we were seeing in the city seemed increasingly overpriced."
In 2018, the firm relocated to Los Angeles. Fudge and Zach White — the partner who helps oversee Sinai Ventures — both grew up here and say they want to invest in L.A. startups, but also companies anywhere that encapsulate the L.A. ethos of tech, entertainment and diversity.
"We're L.A. at our very core," White said. "And the sort of fiber and DNA of our fund is L.A. But we are going to be global in the way that we allocate capital."
Far from a hindrance, White says the fact that he and Fudge are young and Black has helped them get into highly competitive funding rounds. He points to Brud, an L.A company that uses artificial intelligence to create virtual popstars. It secured early funding from Sequoia but Fudge is friends with the founder, Trevor McFedries, and so they were able to get in on the Series A.
"He has no shortage of suitors trying to get into that company," White said. "But I think that us being able to view it from the perspective of someone who's a little bit closer in age and skin color to him really benefited us."
McFedries says he finds Fudge to be "super smart" and a great listener.
"He has a point of view that allows him to recognize opportunities others wouldn't," said McFedries. "And being in L.A. it's been great to have an investor close by."
An Entertainment Fund for Underrepresented Founders
After he graduated from Northwestern University, Fudge got what seemed like a plum gig in 2014, working on digital strategy under co-chairs Dana Walden – now a top executive at Disney – and Gary Newman. As he remembers it, the mandate of his group was figuring out how to make money licensing Fox's vast library of content to Netflix and Hulu without cannibalizing the studio's lucrative television and movie business.
"At the time, legacy studios like Fox were just beginning to recognize the legitimacy of subscription services as existential threats," Fudge said. "Part of the reason I left was I realized there wasn't much more runway for a company like that, a legacy media company owned by a family that sort of is trying to compete with these massive tech behemoths that have deeper pockets and a better understanding of the customer."
Six years later, every big media company is desperately trying to be the next Netflix and Fudge thinks he can use his entertainment and tech experience to both make a sizable return and elevate underrepresented filmmakers.
"There is a huge opportunity for artists that typically wouldn't fare very well within traditional studio structures to be able to make their films and create art that is authentic and resonates with this generation," Fudge said. "They can do that with us because we understand it as first-hand consumers of that content."
Fudge's New Slate Ventures wants to fund projects from underrepresented filmmakers. It has seen critical success backing "The Forty-Year-Old Version," a semi autobiographical comedy mostly shot in black and white from filmmaker Radha Blank that critics have hailed as "bringing a new voice to cinema." The film drew raves at Sundance and was picked up by Netflix.
New Slate is also developing a limited series on junk bond king turned philanthropist Michael Milken written by Terrence Winter of "The Sopranos" and "The Wolf of Wall Street" fame.
Aside from both being a sometimes glamorous yet risky investment, entertainment and tech would seem to have little in common. But Fudge maintains there have never been more similarities.
"The rules are being administered by the same companies and also being rewritten by similar types of people in terms of the founders who are coming to create new companies in a way that I think directors and producers are also looking to create new opportunities in media," Fudge said. "I have a very good understanding of how to make money in entertainment in this new sort of era that we're entering with the streaming wars being what they are."
The entertainment fund is being run by Jeremy Allen, who spent two years as an assistant to WME Chairman Patrick Whitesell.
"We understand how to read a script," Allen said. "We understand what makes a good movie. We understand how to produce something."
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