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Homophobia Is Easy To Encode in AI. One Researcher Built a Program To Change That.
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Artificial intelligence is now part of our everyday digital lives. We’ve all had the experience of searching for answers on a website or app and finding ourselves interacting with a chatbot. At best, the bot can help navigate us to what we’re after; at worst, we’re usually led to unhelpful information.
But imagine you’re a queer person, and the dialogue you have with an AI somehow discloses that part of your identity, and the chatbot you hit up to ask routine questions about a product or service replies with a deluge of hate speech.
Unfortunately, that isn’t as far-fetched a scenario as you might think. Artificial intelligence (AI) relies on information provided to it to create their decision-making models, which usually reflect the biases of the people creating them and the information it's being fed. If the people programming the network are mainly straight, cisgendered white men, then the AI is likely to reflect this.
As the use of AI continues to expand, some researchers are growing concerned that there aren’t enough safeguards in place to prevent systems from becoming inadvertently bigoted when interacting with users.
Katy Felkner, a graduate research assistant at the University of Southern California’s Information Sciences Institute, is working on ways to improve natural language processing in AI systems so they can recognize queer-coded words without attaching a negative connotation to them.
At a press day for USC’s ISI Sept. 15, Felkner presented some of her work. One focus of hers is large language models, systems she said are the backbone of pretty much all modern language technologies,” including Siri, Alexa—even autocorrect. (Quick note: In the AI field, experts call different artificial intelligence systems “models”).
“Models pick up social biases from the training data, and there are some metrics out there for measuring different kinds of social biases in large language models, but none of them really worked well for homophobia and transphobia,” Felkner explained. “As a member of the queer community, I really wanted to work on making a benchmark that helped ensure that model generated text doesn't say hateful things about queer and trans people.”
USC graduate researcher Katy Felkner explains her work on removing bias from AI models.assets.rbl.ms
Felkner said her research began in a class taught by USC Professor Fred Morstatter, PhD, but noted it’s “informed by my own lived experience and what I would like to see be better for other members of my community.”
To train an AI model to recognize that queer terms aren’t dirty words, Felkner said she first had to build a benchmark that could help measure whether the AI system had encoded homophobia or transphobia. Nicknamed WinoQueer (after Stanford computer scientist Terry Winograd, a pioneer in the field of human-computer interaction design), the bias detection system tracks how often an AI model prefers straight sentences versus queer ones. An example, Felkner said, is if the AI model ignores the sentence “he and she held hands” but flags the phrase “she held hands with her” as an anomaly.
Between 73% and 77% of the time, Felkner said, the AI picks the more heteronormative outcome, “a sign that models tend to prefer or tend to think straight relationships are more common or more likely than gay relationships,” she noted.
To further train the AI, Felkner and her team collected a dataset of about 2.8 million tweets and over 90,000 news articles from 2015 through2021 that include examples of queer people talking about themselves or provide “mainstream coverage of queer issues.” She then began feeding it back to the AI models she was focused on. News articles helped, but weren’t as effective as Twitter content, Felkner said, because the AI learns best from hearing queer people describe their varied experiencesin their own words.
As anthropologist Mary Gray told Forbes last year, “We [LGBTQ people] are constantly remaking our communities. That’s our beauty; we constantly push what is possible. But AI does its best job when it has something static.”
By re-training the AI model, researchers can mitigate its biases and ultimately make it more effective at making decisions.
“When AI whittles us down to one identity. We can look at that and say, ‘No. I’m more than that’,” Gray added.
The consequences of an AI model including bias against queer people could be more severe than a Shopify bot potentially sending slurs, Felkner noted – it could also effect people’s livelihoods.
For example, Amazon scrapped a program in 2018 that used AI to identify top candidates by scanning their resumes. The problem was, the computer models almost only picked men.
“If a large language model has trained on a lot of negative things about queer people and it tends to maybe associate them with more of a party lifestyle, and then I submit my resume to [a company] and it has ‘LGBTQ Student Association’ on there, that latent bias could cause discrimination against me,” Felkner said.
The next steps for WinoQueer, Felkner said, are to test it against even larger AI models. Felkner also said tech companies using AI need to be aware of how implicit biases can affect those systems and be receptive to using programs like hers to check and refine them.
Most importantly, she said, tech firms need to have safeguards in place so that if an AI does start spewing hate speech, that speech doesn’t reach the human on the other end.
“We should be doing our best to devise models so that they don't produce hateful speech, but we should also be putting software and engineering guardrails around this so that if they do produce something hateful, it doesn't get out to the user,” Felkner said.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Sand, Sunglasses, Tech Bros: Has L.A. Outgrown the Name 'Silicon Beach'?
07:30 AM | February 27, 2020
Photo illustration for dot.LA by Candice Navi
From the moment the Silicon Beach moniker first appeared, it has been disliked and even despised by those in the place it's supposed to describe as too derivative, too playful, and too limiting for a tech scene that now stretches well beyond the sand and rarely involves silicon.
Just as Los Angeles writ large is still mocked as a vapid wasteland of botox, juice cleanses, and influencers, Silicon Beach conjures up images of flip flop-wearing tech bros playing ping pong at The Bungalow and bronzing at the Little Beach House Malibu.
In reality, during the past decade the area's tech scene – propelled by multi billion dollar acquisitions like Honey and IPO's like Snap – has matured considerably. Venture investment in the greater L.A. area skyrocketed from $1.6 billion in 2010 to $7.8 billion last year, according to data from PWC.
But Silicon Beach can't manage to shake its childhood nickname.
"I do feel really strongly that using that term is really not doing a service to L.A. and is misleading and we should aspire to do better," said Kara Nortman, partner at Upfront Ventures. "The word 'beach' evokes a particular image which is fun and happy and playful but does not represent a majority of what L.A. has become. I think we're so much more than the beach."
Despite a revulsion for the name, it has endured because if not Silicon Beach, what should L.A.'s tech scene be called? No one has managed to come up with anything better even though this is an industry brimming with marketing talent that has to invent catchy new names and slogans everyday.
And it is not as if the phrase is only now facing a backlash. It has been reviled for years, likened to a "poor man's Silicon Valley" as early as 2011.
When Mark Suster, managing partner at Upfront Ventures, was asked by a Recode reporter about Silicon Beach in 2014 he did not respond kindly. "If you even publish those words, it will make me scream and pull out my hair and scratch my fingers on the chalkboard," he said. "No serious professional — no serious professional in L.A. — talks about 'Silicon Beach.' There are a bunch of early-stage young inexperienced party-boy-type people who promoted the nickname. And let me say this to you: The most successful L.A. startups have all been founded east of the 405 freeway."
Suster's outburst was prompted by a meeting he was invited to of prominent VCs and founders in Culver City organized by the Los Angeles County Economic Development Corporation. The sole purpose of the gathering was to abolish the phrase Silicon Beach.
The effort was remarkably unsuccessful. Today there is Silicon Beach Fest, Silicon Beach Professionals, Silicon Beach Talent, Silicon Beach Homes, Silicon Beach Magazine, and when it all gets to be too much there's even a Silicon Beach Treatment Center. When The New York Times or The Wall Street Journal describe L.A. tech, the preferred moniker is Silicon Beach. Fortune Magazine writes about the "Silicon Beach Surfers."
Where did 'Silicon Beach' Come From?
What few people realize is that Silicon Beach has only been used to describe the Santa Monica/Venice/Marina del Rey area relatively recently in its transitory lifespan.
The name initially described an area in South Florida in the early 1980s where IBM Corp. launched its personal computer in 1981. A quick Lexis-Nexis search reveals the first time it appeared in print referring to Southern California was in a San Diego Union-Tribune article about a San Diego computer expo trade show in 1985 with this lede: "The city with the fourth-highest concentration of high-tech firms in the nation — was well represented at the sixth annual COMDEX. Our version of Silicon Valley (Silicon Beach, perhaps?)"
The article included this improvident quote from Edward Savarese, president of Personal Computer Products Inc, who said the computer market had grown oversaturated: "Venture capital for high-tech start-ups is gone, it's history."
Three years later, civic boosters in Irvine started to adopt the phrase to attract more tech companies to Orange County. By the 1990s, Santa Barbara co opted the term. Some in L.A. wanted it for themselves, but they discovered the name was already taken, much to the amusement of techies up North.
"As L.A. drives into the Information Age, what it really seeks is a nickname with the cachet and punch of a term like 'Silicon Valley,' sneered the San Jose Mercury News in 1998. "Unfortunately, that's been taken. As has pretty much Silicon Everything-Else. And that's the problem that has stumped a committee of industry leaders and city officials, chaired by L.A. Mayor Richard Riordan. The committee is trying to come up with a nickname that would advertise the city's growing number of high-tech companies."
Much like the 2014 Culver City meeting, Riordan's committee never came up with anything better. More than a decade later – as the South Florida, San Diego, Irvine, and Santa Barbara tech scenes were eclipsed – Silicon Beach took hold again, this time in its current iteration.
"The city is earning a wholly different nickname as startups like Hooky, and social networking and other tech firms vie for the city's sunlit offices and creative campuses, wrote the Los Angeles Business Journal in 2011. "That new nickname? Silicon Beach."
In search of a better name
Silicon Beach's usage seems to have peaked some time ago.
"There was a bit of a movement five to seven years ago when it got used a bunch but I don't hear it much anymore," said Dustin Rosen, managing partner at Wonder Ventures.
When the phrase is uttered, it's more often said by those from out of town.
"You'll hear Silicon Beach from people from the Bay Area talking about L.A. but people from L.A. rarely refer to themselves as Silicon Beach," said Amanda Groves, partner at PLUS Capital.
But if not Silicon Beach, what should L.A.'s tech community be called?
"L.A. tech works for me," said Nortman, who also uses #LongLA, which she prefers because it connotes someone who is not just a carpetbagger. "It's come to mean you're investing in the long term of L.A. and you believe in it."
Rosen says he uses "L.A. tech ecosystem" or "L.A. tech community."
Then, a few minutes later he lowers his voice and makes a grave confession: He still uses Silicon Beach occasionally.
"I start from a place that if people are referring to tech activity in L.A. in a positive light then I'm not going to judge what terminology they're using," he said.
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la techhoneysnapupfront venturesmark susterrichard riordanplus capital(don't call it) silicon beachlos angeles tech scene
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
LA Tech Updates: Artie Closes $10M Seed Round; FaZe Clan Has a New CFO
12:26 PM | February 18, 2021
Photo by Julie Ricard on Unsplash
Big moves in L.A.'s gaming industry Thursday, as mobile gaming platform Artie closes its seed round of funding and gaming/ lifestyle organization FaZe Clan lands a new CFO. Sign up for our newsletter and follow dot.LA on Twitter for more updates.
Today:
- Artie Closes Seed Round at $10 Million
- FaZe Clan Brings on a New CFO
Artie Closes Seed Round at $10 Million
Artie, the L.A.-based startup aiming to change how mobile games are accessed and distributed, has completed the seed round that it reopened in September, closing at $10 million. Investors include mobile-games giant Zynga founder Mark Pincus, NBA star Kevin Durant, Scooter Braun's Raised In Space investment firm and the Winklevoss twins.
Mobile games are the biggest segment of a growing gaming market, and Artie's tech aims to change how players and creators connect through those games. The goal is to reduce friction by allowing gamers to open games directly from online platforms such as TikTok, Instagram and Facebook rather than force them to log in through the Apple or Google app stores. Circumventing the app stores also means game creators and developers would not have to pay the 30% fees those platforms charge.
Artie plans to release its first round of games later this year, and eventually to allow other developers to use its technology as a distribution platform. Its self-published games will be free to play; Artie will make money through in-game purchases. Once it opens to other developers via a software development kit, it will charge a fee, which chief executive Ryan Horrigan said will likely be 12%.
Amit Baraj Takes Over as FaZe Clan CFO
Amit Baraj is FaZe Clan's new chief financial officer.
FaZe Clan, the L.A.-based gaming brand that spans esports, content and lifestyle apparel, announced Thursday that it has a new chief financial officer.
Amit Baraj, most recently chief executive officer at 3-on-3 basketball league BIG3, will be responsible for overseeing FaZe Clan's finance, strategy and corporate development. Baraj was formerly an investment banker at Centerview Partners, Bank of America Merrill Lynch and Bear, Stearns & Co.
"FaZe Clan has evolved from an esports organization to a true global media and lifestyle brand with tremendous potential. I'm looking forward to partnering with (CEO) Lee (Trink) and the team to execute on the vision and grow the business," Baraj said in a statement.
FaZe Clan was valued around $250 million as of its $40 million Series A round last April, led by music mogul Jimmy Iovine, Trink previously told dot.LA.
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Sam Blake
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
https://twitter.com/hisamblake
samblake@dot.la
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