Prediction: AI Is Just Getting Started. In 2023, It Will Begin to Power Influencer Content

Blake Michael
Blake Michael is an actor and entrepreneur, having starred in film and TV from Disney Channel to Netflix. He is a partner at CreatorLed Ventures, the venture firm for influencers, and the chief evangelist officer of creator economy startup Lumanu. He has over 5 million fans on social media.
​artificial intelligence
Evan Xie

From privacy concerns to the death of the college essay, there have been many questions and controversies surrounding the use of artificial intelligence (AI) — but that hasn’t stopped it from becoming one of the most consequential technologies of the past year. In 2023, this powerful force will continue to accelerate, and make its way into a sector in which far fewer people are considering its impact: the creator economy.


A New Frontier

For the past few years, AI has been on the rise, with a number of major tech companies undertaking research and development initiatives. In 2023, AI is set to see a massive acceleration in popularity and prevalence.

In fact, its hold on social media is already underway. Just look at Lensa, a generative AI application that allows users to upload 10 to 20 photos of themselves.For $2.99, the app will provide you with 15 completely original AI-generated digital portraits. However, Lensa has quickly gotten into hot water due to concerns over privacy as well as the possibility that the AI is actually “stealing” images from artists. This hasn’t slowed its popularity though; the app is reportedly making more than $1M per day from in-app purchases.

Another example is ChatGPT, a natural language processing chatbot created by OpenAI. Launched in late November, the program already has over one million users. ChatGPT uses a powerful language model to generate human-like responses to user queries. When asked what ChatGPT is capable of writing, the program itself responded, “It is capable of generating a wide range of text, including responses to questions, descriptions of objects or events, and even longer pieces of text such as stories or text.” Users have also reported that it can write scripts, complex Python code and other language-based tasks.

However, ChatGPT, like most other widely available AI-based programs, has its limitations. When asked about the drawbacks of using AI to create content, ChatGPT wrote, “One of the main drawbacks of using AI to create content is that the resulting content may lack originality and creativity. Because AI algorithms are designed to mimic human behavior, they can often produce content that is similar to what a human might create, but they may not be able to come up with truly unique ideas.”

Although, for now, its uses are somewhat limited, ChatGPT has given the public a taste of the potential of these generative AI tools — and they improve each day with more training.

Enhancing the Creative Process

One inevitable application of AI’s potential is in content creation. In 2023, AI will begin to power influencer content in a meaningful way, from concept creation to performance analytics.

Imagine a world where a creator can take care of every aspect of their job using one program — brainstorming concepts, writing scripts, developing production processes, generating photo and video content, editing, analyzing performance and more. While there isn’t yet one program for all these processes, AI can still be used in virtually all avenues of content creation to generate optimized content that resonates with an influencer’s target audience.

One way AI can assist in content creation is by providing data-driven insights. AI can quickly analyze large amounts of data and identify patterns that can be used to inform the content creation process, such as which keywords to target or which topics to write about for maximum impact. Another way AI can assist in content creation is by automating certain tasks associated with content creation such as formatting, spellchecking and keyword optimization. It can even provide automated responses to comments and messages, helping influencers stay engaged with their audience. It’s easy to see how every corner of content creation can be impacted by AI.

The Future of the Creator

Burnout is one of the biggest issues in the creator economy, and it’s one that sees a solution on the horizon as consumer-facing AI programs become more prevalent. Imagine inputting one prompt and having an AI program take care of the rest. Not only could this maximize an influencer’s potential for growth, but it can also reduce headcount for larger teams and even spawn an entirely new brand of creator.

Virtual influencers like Lil Miquela are already racking up millions of followers, even though they’re not real people. These CGI influencers are computer-generated characters that have the look, personality and tone of a real human, but they’re powered by a tech team behind the scenes. In the near future, these virtual influencers could operate autonomously as AI-generated “people,” or we may begin to see a hybrid version of this concept with real influencers using AI tools to create content featuring a look, location or action they wouldn’t otherwise be able to achieve.

AI can be used to automate and improve a number of content creation processes, with enormous potential for disrupting and enhancing the creator economy. In 2023, these tools will advance even more becoming capable of helping influencers quickly and easily create high-quality, engaging content that resonates with their target audience. T

** This article was not written by chatGPT.

🍵☕️Top 6 Coffee Alternatives for Enhanced Productivity

In the fast-paced world of startups and venture capital in Los Angeles, maintaining peak productivity is essential for founders and investors alike. As the hustle intensifies, many are seeking alternatives to traditional coffee that not only provide a sustained energy boost but also support overall health and well-being. The following list highlights some of the top-rated coffee alternatives that can enhance focus and productivity while minimizing the adverse effects of caffeine. These options incorporate adaptogens, superfoods, and gut-friendly ingredients, making them ideal choices for those looking to optimize their performance without the afternoon crash.


Matcha

Image Source: Jade Leaf Matcha

Matcha is a finely ground green tea that offers a moderate amount of caffeine, along with L-theanine, which promotes relaxation without drowsiness. This combination can enhance focus and concentration, making matcha a suitable alternative for those looking to boost productivity without the jitters of coffee.

Popular Brands: ReNude Chaga Matcha (60 mg caffeine), Golde Pure Matcha (60 mg caffeine), Organic Ceremonial Matcha - Teahouse Edition (30 mg caffeine)


Dandelion Root Coffee

Image Source: Amazon

Dandelion root coffee is a caffeine-free alternative that mimics the taste of coffee. It is known for its potential to support liver health and digestion, which can contribute to overall well-being and productivity. The drink can help avoid the acidity and jitters that often accompany regular coffee, making it a gentler option for those sensitive to caffeine.

Popular Brands: Dandy Blend (0 mg caffeine), Teeccino Dandelion Dark Roast (0 mg caffeine)


Adaptogenic Drinks

Image Source: MUD\WTR Masala Chai

Adaptogenic beverages, which include ingredients like ashwagandha, reishi, and maca, are designed to help the body adapt to stress and promote mental clarity. These drinks can provide a sustained energy boost without the crash, supporting productivity throughout the day. They are often made with superfoods and spices that enhance both physical and mental performance.

Popular Brands: MUD\WTR Masala Chai (35 mg caffeine), Four Sigmatic Think Coffee (150 mg caffeine), ReNude Chagaccino (0 mg caffeine)


Golden Milk (Turmeric Latte)

Image Source: Golde

Golden milk, made from turmeric, ginger, and milk (or a milk alternative), is a caffeine-free option that can improve mood and reduce inflammation. The calming properties of this drink can help maintain focus and clarity, making it a great addition to a productive morning routine.

Popular Brands: Golde Turmeric Latte Blend (0 mg caffeine), Blume Turmeric Blend (0 mg caffeine), Four Sigmatic Golden Latte Mix (0 mg caffeine)



Chicory Root Coffee

Image Source: Teeccino

Chicory root coffee is an excellent alternative that satisfies the desire for a warm beverage without caffeine. It is rich in inulin, a prebiotic fiber that aids in digestion and promotes gut health by supporting beneficial bacteria. Chicory coffee has a nutty, earthy flavor and can help control blood sugar levels, contributing to overall energy and productivity throughout the day.

Popular Brands: Anthony’s Instant Chicory Root (0 mg caffeine), Teeccino Chicory Coffee Alternative (0 mg caffeine)


Yerba Mate

Image Source: Guayaki Yerba Mate

Yerba mate is a traditional South American herbal tea made from the leaves of the Ilex paraguariensis plant. It contains about 40-80 mg of caffeine per serving, which is less than a standard cup of coffee but enough to provide a gentle energy boost. Yerba mate is rich in antioxidants, vitamins, and minerals, and users often report feeling energized without the jitters or crashes associated with coffee. It has a unique, slightly bitter flavor and can be enjoyed in various forms, including loose-leaf tea and pre-brewed options.

Popular Brands: Guayaki Yerba Mate (40-150 mg caffeine)


Download the dot.LA App

LA’s Data Center Supply Crunch

🔦 Spotlight

Happy Friday Los Angeles!

The Los Angeles data center market is experiencing a significant supply crunch, ranking 12th in growth among top markets since 2020 with only 265 megawatts of colocation inventory (data centers where businesses rent space to store their computing hardware and servers). Despite this, demand is surging, driven by AI, cloud, and hyperscaler needs, with AI accounting for 20% of new data center demand nationally. This scarcity is creating a highly competitive environment, with vacancy rates at a record low 3% and asking rents rising 13-37% year-over-year. For Los Angeles, this presents both challenges and opportunities in the big picture. The city's strategic position as a global entertainment hub and its connectivity to international markets through subsea cables make it an attractive location for data centers. However, the limited inventory and rising costs could potentially hinder growth and innovation in the tech sector. To maintain its competitive edge, Los Angeles will need to address these constraints through new developments, such as GI Partners' 16 MW addition at One Wilshire, and by focusing on high-connectivity, high-power capacity submarkets. The city's tech community should prepare for a landscape of increased competition for quality data center space, higher costs, and the need for innovative solutions to meet growing demand, particularly in AI and cloud services. While Los Angeles faces a challenging data center supply crunch, its strategic advantages and ongoing developments offer a promising path forward.


🤝 Venture Deals

LA Companies

  • Daisy, a one-year-old startup that designs and installs smart home and office technology systems, raised a $7M Series B co-led by Goldcrest and Bungalow, with previous investors Bullish and Burst Capital also stepping up. The company has raised a total of $13.3 million. - learn more

LA Venture Funds


    ✨ Featured Event ✨

    LA TECH CEO SUMMIT

    LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

    Learn More Here

    Register Here


    Download the dot.LA App

    🌐Decentralizing Data & Vacations: Sony's Web3 Leap and Sensible Weather's KOA Partnership

    🔦 Spotlight

    Happy Long Weekend Los Angeles!

    Sony Group is making a significant push into the blockchain and Web3 space, leveraging its Sony Pictures and Sony Music divisions along with a new global incubator. The company has developed the Soneium blockchain through Sony Block Solutions Labs, a joint venture aimed at accelerating Web3 innovation. Sony is launching the "Soneium Minato" public testnet and a developer incubation program called "Soneium Spark" to foster ecosystem growth and adoption. The initiative includes strategic partnerships with Web3 companies such as Astar Network, Circle, and Optimism. Sony aims to create a fan community centered on creators and connect diverse values through Soneium, with the ultimate goal of integrating Web3 services into people's daily lives. While the company acknowledges the challenges faced by Web3, including limited user adoption and the need for mainstream use cases, it remains committed to decentralizing the concentrated power of the current internet landscape.

    In completely unrelated and more digestible news Sensible Weather, a leading weather protection provider that we’ve featured many times, has partnered with Kampgrounds of America (KOA) to offer Weather Guarantees at over 450 KOA Campgrounds across the United States. This collaboration allows campers to purchase weather protection for their outdoor experiences, providing peace of mind and potential reimbursements of up to 100% of their nightly rate if weather conditions exceed predefined parameters. The partnership comes at an opportune time, as camping has seen a significant increase in popularity, with active campers growing by 68% over the past decade. If you are looking to do some camping this fall make sure you look into Sensible Weather protections to ensure that unpredictable weather won't dampen (nailed it) your camping experience.


    🤝 Venture Deals

    LA Companies

    • Space and Time, a blockchain data warehouse developer, raised a $20M Series A led by Framework Ventures. - learn more
    • Miris, a provider of spatial content streaming solutions, raised a $26M Seed Round led by IAG Capital Partners. - learn more

    LA Venture Funds

    • Fika Ventures led a $4.55M Seed Round for Revenew, a San Francisco startup that aims to help digital platforms and marketplaces manage their payments and optimize financial operations. - learn more
    • Bonfire Ventures participated in a $25M Series A for Supio, an AI platform for personal injury law firms. - learn more
    • Amplify LA participated in a $2M Seed Round for Pryzm, a startup that provides tools and data to help businesses navigate government contracting more efficiently. - learn more

      ✨ Featured Event ✨

      LA TECH CEO SUMMIT

      LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

      Learn More Here

      Register Here


      Download the dot.LA App

      RELATEDEDITOR'S PICKS
      Trending