LA Is Emerging As an 'Early Adopter' of Artificial Intelligence, Brookings Finds

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

LA Is Emerging As an 'Early Adopter' of Artificial Intelligence, Brookings Finds

Artificial intelligence isn't only used to develop robots that flip hamburgers or lift boxes in a warehouse; it has permeated our daily lives. Netflix's algorithms predict what movies or TV shows we want to watch. Instagram serves up ads based on AI.

A new Brookings Institution report shows just how much it's become part of the fabric for Angelenos.


The Institution studied hundreds of metropolitan cities to evaluate their AI strength when it comes to research and how local businesses have adopted AI technology. Los Angeles landed among the top cities in the nation.

While the Bay Area dominates and is considered a "superstar," Mark Muro, senior fellow for the Metropolitan Policy Program at Brookings, said L.A.'s status when it comes to AI was a surprising finding of his research.

"L.A. looks pretty formidable in that early adopter tier," Muro said. "It's not the Bay Area, but it looks very competitive with especially strong representation in commercial industry work in terms of company representation, job postings. It looks very, very strong."

A quarter to a third of all AI activity in the U.S. is concentrated in San Francisco and San Jose, Muro said. Seattle, San Diego, Boston, New York City and Washington, D.C. rank above Los Angeles with major universities conducting a substantial amount of research and tech companies like Amazon, Microsoft and Google. Austin, Texas and Boulder, Colorado also rank above L.A.

L.A. companies outside of the traditional tech sector like Deloitte, Disney and Anthem ranked at the top when it comes to their adoption of AI, in addition to tech companies like Oracle, IBM and CrowdStrike.

"It may be that the biggest impacts in employment come from AI used by big companies or small companies in big industries," Muro said. "I think that's part of the special mix in L.A."

The COVID-19 pandemic has also increased the use of AI to replace some service sector jobs.

Joseph Fuller, an AI consultant and professor of management practice at Harvard Business School said that the pandemic has fueled AI's growth.

"It was already happening and it's accelerating. Suddenly [companies] had to do it, it was the only way to serve customers," Fuller said. "With more remote work, we had to be able to spread data and decisions and communicate more effectively."

The research found that AI is increasingly viewed as the next great "general purpose technologies" that has the power to transform many sectors of the economy and can spur economic growth through increased productivity and reduced costs.

While AI job postings have quadrupled in the past decade, Muro found, just 3% of all U.S. firms have adopted AI applications in 2018.

PricewaterhouseCoopers estimates AI's possible $3.7 trillion contribution to GDP in North America by 2030, the report noted.

Muro said Brookings undertook this research because it received a lot of inquiries from regional business leaders and economic development and tech people about the importance of AI.

He evaluated 384 metro areas and ranked them as early adopters, (the tier that holds L.A.), federal research and contracting centers, and potential adoption centers. There were 261 "others." The San Francisco Bay Area was its own category.

The goal of the report is not to spur cities that aren't as advanced into action, but to help them to first assess their positioning and then consider acting.

The report also discusses whether AI is going to be a "winner-take-most" industry or more spread out. Are these metro areas where there is a large concentration of AI research and commercialization going to dominate or do cities like L.A. and others stand a competitive chance?

Muro thinks it's early in the nascent industry and there's opportunities for L.A. to insert itself among the top echelon.

But, he warned, companies must be careful. Even as more and more industries are adopting the technology of the future to speed up processes or add efficiencies, there is a dark side. Biased algorithms used by mortgage companies reportedly denies applications from people of color in larger numbers. Facial recognition technology used by police can more frequently misidentifies people of color. And a recent incident involving Facebook's algorithms labeled people as primates.

Part of the problem is the tech companies in the Bay area have largely employed white programmers and coders that impose their worldview on the software. That's where L.A. has an advantage.

"A diverse, broadly distributed industry will likely develop fairer, more ethical products if it's developed in more places, and not just in the homogeneous Bay Area environment," Muro said. "The homogeneity of the Bay Area AI development community is a problem. Having more research and adoption conducted in more places, and in cities with greater diversity, will be important. "

"L.A. has got to make sure that more of its Black and Brown workers are at the forefront of technology."

Muro pointed to an article from the Stanford Institute for Human-Centered Artificial Intelligence that found if it's not, AI will lead to "greater concentrations of wealth and power for the elite few who usher in the new age—and poverty and powerlessness...for the global majority,"

In other words, AI has a risk of allowing the powerful to become more powerful and the rich to get richer.

"These technologies do seem to spawn economic divides within places because they're very well paid," Muro said.

Reporter Samson Amore contributed to this report.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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