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Image courtesy of Wheels
Can WeHo-Based Wheels Get More Underserved Angelenos to Ride E-Bikes?
Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
When Los Angeles launched its micromobility pilot in 2019, it had big dreams for improving transportation equity for all Angelenos.
Three years later, less than 3,000 people make use of micromobility programs aimed at helping poorer sections of the city, despite stringent requirements on companies to provide these options and programs to help raise awareness. At issue, experts said, is a patchwork of rules and regulations between municipalities that can be a logistical headache for riders, infrastructure that doesn’t offer much protection for scooter and bike riders in these areas and a public outreach campaign that has failed to gain traction.
“It's a big challenge because when you drive your car, for example, people don't pay attention to municipal boundaries. They just want to get from point A to point B in the most seamless way possible,” said Will Sowers, director of public affairs at Wheels.
Wheels Director of Public Affairs Will Sowers.
Image courtesy of Wheels
While each city has its own equity requirements, the city of L.A. established its current program in 2021. Any operator deploying vehicles in special operation zones (including Venice, Hollywood and Downtown) is required to deploy 20% of its fleet in equity zones. There is no trip fee for rides that begin or end in these zones. The city also requires operators to offer a low-income option for riders, attend meetings with neighborhood councils and other local stakeholders, provide a non-credit-card and non-smartphone option for payment and partner with a community-based organization.
But those efforts haven't made as much an impact as the city might have hoped.
As of October 2021 there were 2,915 active users enrolled in low-income programs across all operators, according to information provided by L.A.’s Department of Transportation. That’s just 17 more riders than the city reported a year and a half earlier–in a report which also noted that 85% of users did not know that equity programs were available.
Riders in L.A.’s underserved neighborhoods use micromobility differently than those in more affluent areas, according to Sowers. While a rider in Venice might ride to the beach or to a restaurant, riders in underserved areas often use e-scooters as a way to get from a transit stop to work and vice versa.
“We've even seen examples of people using our device as a courier,” he added, “where they may — with one of many delivery apps — grab a short shift.”
Wheels Plan to Go Further
Wheels is trying something different. The company has made an effort to design its scooter for the way that lower-income riders use them, and is one of the few scooter companies able to thread the requirements of multiple municipalities in L.A.
It currently boasts it has the most interconnected micromobilty network in the L.A. metro region, with permits to operate in the city of L.A., Santa Monica, Culver City and West Hollywood, as well as plans to launch in Glendale.
Practically speaking, that means a user could ride a Wheels device between municipalities to get to work or school without worrying about landing in a no-parking zone (Beverly Hills, for instance, is geofenced and off-limits for scooter riding and parking).
Wheels was founded in 2018 in West Hollywood by Jonathan and Joshua Viner, who previously co-founded pet-walking startup Wag. The company’s scooters are designed for traveling longer distances. While a typical standup scooter goes one mile per ride, a Wheels seated mini-bike goes about one and a half miles. Along with its app-based service, the company also offers monthly rentals.
So far, the company has raised $96.3M in funding..
As part of its “Wheels for All” program, riders in all four municipalities who use state or federal benefits can ride at a steep discount. Currently, Wheels devices are $1.10 to unlock and then $0.39 per minute to ride. But underserved riders get unlimited rides of 30 minutes or less, paying only the unlocking fee.
The program is also more expansive than L.A. requires. In addition to low-income riders, people with disabilities and older adults who the city designates as “underserved populations,” Wheels program is also available for unhoused people.
To qualify, applicants fill out a form online and provide proof of enrollment in a state or federal program.
In comparison, its competitor Lime offers rides for $0.50 to unlock plus $0.07 per minute plus tax through its Lime Access program; Bird offers 50% off rides for low-income Angelenos through its Community Pricing program.
Although Wheels has the most interconnected equity program, enrollment is low. Only about 1,000 riders are signed up across the greater L.A. area. The program has provided just over 23,000 rides in the last year.
Sowers said this is an issue his company is doing its best to address. He added that he frequently talks to social service workers and organizations to help spread the word. Many, he said, are initially skeptical of recommending micromobility options to their clients.
One such person called him after seeing someone with a disability riding a Wheels device:
“They called me and were like, ‘That makes sense to me. It makes sense that someone can sit down and potentially have an accessibility challenge, but still be able to ride your device’.”
Berkeley professor and co-director of the Transportation Sustainability Research Center Dr. Susan A. Shaheen told dot.LA over email that Wheels’ approach to equity has potential.
“It could provide a more affordable alternative to private vehicle use, particularly during these times of high gas prices,” she said.
Image courtesy of Wheels
No Equity Without Infrastructure
Another challenge that Wheels, like its competitors, deals with is infrastructure. California law bans e-scooters from operating on sidewalks. But not everyone is comfortable riding an e-scooter or e-bike in the street, especially where there are no bike lanes and little infrastructure to keep riders safe. That’s especially true in many low-income neighborhoods.
“If you want to prioritize equity, you need to build infrastructure for micromobility in the places that are the most dangerous to use micromobility, which is in the least-invested communities,” said Michael Schneider, founder of advocacy group Streets For All. He added that providing equity means building interconnected cycling infrastructure throughout the city, especially along L.A.’s high injury network.
The city has said it's trying to address the disparity.
Los Angeles has brought in $4 million over two fiscal years through its micromobility permit program, according to the city’s Department of Transportation. It’s using some of that money to fund a redesign of the 7th Street corridor, including protected bike lanes, after data showed that this segment of Downtown was one of the busiest for e-scooters and e-bikes, Public Information Director Colin Sweeney said via email.
In the future, Sowers sees the potential for L.A. to use that funding, along with the data it collects from operators, to build better infrastructure in underserved areas.
“If someone in a transit desert is riding one of our devices, and I give the city good data and say, ‘Hey, I've got tons of rides in this neighborhood, but there's no protected bike lanes,’ then that creates a reason for the city to build that.”
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Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
‘Snapchat Is the Gun That’s Delivering the Bullet to Our Children.’ Inside a Social Media Safety Rally Outside Snapchat HQ
11:29 AM | May 15, 2023
Samson Amore
This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.
On a muggy Friday afternoon, over a dozen parents who have lost children to drug overdose or suicide marched to Snap Inc.’s Santa Monica headquarters to make their grievances against the social media company heard.
Numerous guardians took the mic and shared horrifying stories of finding their teenaged children dead in their own home after taking their own lives because of bullying on the app, or overdosing on illicit fentanyl obtained from drug dealers on Snapchat. The grieving parents carried bright yellow signs designed to look like Snapchat friend codes, with faces of their dead children in the center. Each poster displayed the date the child passed and noted they were “forever 17,” or the age when they died. They also had a slogan: “Snapchat is an accomplice to my murder.” The ages of the dead children ranged from 14 to 19 years old.
These protests have been happening for a while; dot.LA covered a similar march in June 2021.
Jeff Johnston, Sr., spoke about losing his son Jeffrey Johnston, Jr., to drugs he obtained via Snapchat. Johnston angrily took the mic and demanded CEO Evan Spiegel come out and face him. He also publicly encouraged Spiegel’s wife, Miranda Kerr, to divorce him, saying Spiegel was a “weak and evil man.”
Representatives from nonprofits including the Organization for Social Media Safety (OSMS) and ParentsTogether were also in attendance.
According to Snap spokesman Peter Boorgard, the company is working hard to stop dealers from abusing our platform. “We do this by employing certain technologies, working closely with law enforcement, collaborating with other technology companies, and by having a zero-tolerance policy where we shut off the infringer's account,” Boorgard said.
To his point, just last week, Snap announced it was a “founding partner” of National Fentanyl Awareness Day. And in 2021, Snap told Congress that banning drug sales on Snapchat is a “top priority.” But numerous parents told me that they feel Spiegel treats the problem of illicit drug sales on his app as “a PR problem,” and doesn’t view the situation as they do: A crisis.
As the modest group marched towards Snap’s inconspicuous headquarters at Donald Douglas Loop, I spoke with Amy Neville, the event organizer. She lost her son, 14 year-old Alexander Neville, in June 2020 to an overdose. Alexander unwittingly took fentanyl he thought was a pill of OxyContin or Xanax that he had received from a dealer that he’d connected with via the Snapchat app.
Samson Amore
Legal relief
In attendance were Glenn Draper and Laura Marquez Garrett, attorneys for the Seattle-based Social Media Victims Law Center, who are representing the parents of Sammy Chapman who died at age 16 after he took Fentanyl he thought was Oxycodone. The Chapman family is working to pass Sammy’s Law, sponsored by Congresswoman Debbie Wasserman-Shultz of Florida, which would require social media companies to integrate third-party softwares that would allow parents to track their kids’ usage and interactions.
“If fentanyl is the bullet, Snapchat is the gun that's delivering the bullet to our children,” Samuel Chapman, Sammy Chapman’s father said.
Draper is working with both the Berkman and Chapman families along with roughly 65 others, and filed a lawsuit against Snap on January 3 in LA Superior Court. He's optimistic that once that case progresses to discovery, the public could learn a lot about how Snap’s algorithms work.
Draper also said that he thinks Section 230, which protects tech companies from the consequences of their users’ behavior, needs to change, and noted that Congress is moving to consider federal legislation to change the statute to hold tech companies accountable.
Parental controls
Last August Snap created a feature called Family Center, which allowed parents to see their teen’s friend list, and who they’re speaking with (if the child consents). But Neville and Marc Berkman, CEO of the OSMS, said that wasn’t enough.
Neville said that the Family Center “means that you have to create an account, [so] now they’ve got increased usership. You can see who your kid’s talking to, but not what they’re talking about,” she added. “They [Snap] equate that to, ‘you don’t listen to their private conversations.’ Maybe I do, maybe I don’t. But that option’s there, as a parent,” she said.
Disappearing content
One of Snapchat’s core features is the disappearing message. It’s been baked into the app since it launched in 2011, and it’s a key reason why people use the app. But the vanishing messages disturb parents who literally can’t see if their children are talking about drug sales, or being bullied. They’re asking for this data to be kept and accessible to users, a direct opposition to the app’s core function. The parents also allege the disappearing messages are why drug dealers prefer Snapchat to other platforms, since they can erase traces of their sales.
“This really isn’t a social media problem, this is a Snapchat-specific problem,” Draper said of the app’s unique functions. “You can use AI and all the most advanced moderation techniques to try and get drug dealers off of your site after the fact, but until you change the features that are attracting the drug dealers to your site in the first place, they're going to keep coming.”
Geolocation
Snap introduced a geolocation feature in 2017 called Snap Maps, which much like Apple’s FindMy app, lets Snapchat users see where their friends are. The feature was criticized almost immediately after launch, as parents raised concerns about it being perfect fodder for stalkers.
Users can turn this off, or choose to have only specific friends view their location. There’s also an option to go into “ghost mode,” which makes their location invisible. But parents argued that teens who might not know about these features’ settings and are liable to accept friend requests from strangers might misuse the feature. “They [dealers] use geolocation to find children in areas where they might be able to pay for the drugs, they solicit those children and then they use Snapchat to connect the dealer with the child and to make the arrangements for the drug deal,” Berkman argued.
Third-party monitoring
Neville and other parents also said they want neutral parties to be tasked with monitoring the company’s progress. “As far as our government and legislation are concerned, I really want that duty of care followed by third party auditing, because at this point, so much crime has happened on their platform,” Neville said. “We’re just supposed to take their word for it nowadays, we need third party auditing.”
These third parties, Neville suggested, could be law enforcement, the Organization for Social Media Safety, or anyone “who really can take a hard look at it and don't have any financial ties.”
Back in 2021, Snapchat said it was “generally open” to using third-party software, but Spiegel’s also said that it might not work, citing user privacy and scalability issues.
“We would take that on so long as we were completely independent of Snap,” Berkman said of being a Snapchat auditor. “The arrangement would have to enable complete independence and the funding for that process would have to be independent of a specific platform or the [tech] industry general.”
Editor's Note: Snap Inc. is an investor in dot.LA.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
L.A. Tech Updates: L.A. Seed Rounds Are Getting Bigger; the Future of Facial Recognition Technology
04:51 PM | June 15, 2020
Photo by Sahand Hoseini on Unsplash
Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.
Today:
- Anaheim's 'Star Wars' Celebration is Canceled
- L.A. Congressman Looks to Limit Police Use of Facial Recognition Technology
- L.A. Seed Rounds Are Getting Bigger
Anaheim's 'Star Wars' Celebration is Canceled
Chalk up another disappointment to the coronavirus. The organizers of Anaheim's 'Star Wars Celebration' are calling it off this year, due to concerns about hosting an indoor event in the midst of a global pandemic. Would-be attendees can exchange their tickets for the 2022 event (plus a limited edition stormtrooper pin), trade them for merch or get a refund. You can find more information at their website.
L.A. Congressman Looks to Limit Police Use of Facial Recognition Technology
Amazon, IBM and Microsoft either pulled sales of their facial recognition technology to law enforcement or halted their business last week as pressure from civil rights leaders, companies and legislators grew over how the surveillance technologies were being used.
The issue has played out for years in the Los Angeles communities Congressman Jimmy Gomez represents. Activists regularly object to the use of technology that has the potential to exacerbate racial bias. Now, it has exploded anew on the national stage in the aftermath of the George Floyd protests.
Gomez, who sits on the House Oversight and Reform Committee, told Politico last week he's drafting legislation that would place restrictions on local and state police from using the technology.
"If facial recognition is considered the future of policing, it's just going to perpetuate the same biases that are already out there because it's in and of itself is biased," he told VentureBeat in a separate interview. "It's been flawed. It's been shown to be flawed and can [misidentify] people of color, mainly black women, Latinos, African Americans — and the darker the skin color, the more mistakes it makes. That's going to lead to more negative interactions between law enforcement and people of color, which can lead to deadly consequences."
Gomez told the outlet Amazon gave him the run around as Congress probed the issue.
"We need them to cooperate and give us data so we can be better informed on how to craft this legislation," he said. "If not, we'll just work with the civil rights groups, and we'll just try to pass it through, and they're going to most likely try to oppose it, in my opinion, at the end of the day if they don't like it."
L.A. Seed Rounds Are Getting Bigger
Image from Amplify.LA
In the first quarter of this year, 19 Los Angeles startups raised seed rounds of more than $2.5 million. The average seed round raised was $4 million, according to Amplify.LA's latest LA Seed Report.
"While nothing new for larger ecosystems like SF and NY, it's a relatively new phenomenon here in L.A.," wrote Conner Sundberg, an associate at Amplify.LA.
Amplify also found seed activity in Q1'20 was nearly double that of Q1'19. 38 companies closed seed rounds in the first quarter while fintech re-emerged as one of the top dealmaking sectors.
"Since starting this project years back, we've noted more funds being raised in L.A., a higher percentage of capital coming from local investors, and early stage teams tackling more varied verticals," wrote Sundberg.
— Ben Bergman
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