Ten venture capital firms have committed to include a "diversity rider" — a promise to startups that they made their best effort to find underrepresented investors — in their deals.

The project was the brainchild of Alejandro Guerrero, a partner at Los Angeles-based Act One Ventures and the child of Mexican immigrants, who often found he was the only person of color in the room when investment deals north of six figures were being made.

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"I am Black ambition, I am always whisperin'," begins the new Pharrell Williams and Jay-Z collaboration, "Entrepreneur."

The song, released on Thursday to coincide with a Time magazine cover package on "The New American Revolution," is a tribute to the Black entrepreneurs across the world who push on in the face of systematic disadvantages.

Williams and Jay-Z, both entrepreneurs and investors themselves, use the video to highlight Black founders and their hustle from Adé Neff, owner of Ride On in Leimert Park, to Denise Woodward, the founder of Partake Food, which Jay-Z's Marcy Venture Partners help lead a $1 million investment.

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Since the widespread protests against police brutality in the wake of the murder of George Floyd, Breonna Taylor, Rayshard Brooks, and countless others — large-scale public conversations have followed. Many companies have shared statements expressing their condolences to and solidarity with their Black employees and customers, and outlining their commitment to fighting racism.

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