e scooter

e scooter

Image courtesy of Wheels

When Los Angeles launched its micromobility pilot in 2019, it had big dreams for improving transportation equity for all Angelenos.

Three years later, less than 3,000 people make use of micromobility programs aimed at helping poorer sections of the city, despite stringent requirements on companies to provide these options and programs to help raise awareness. At issue, experts said, is a patchwork of rules and regulations between municipalities that can be a logistical headache for riders, infrastructure that doesn’t offer much protection for scooter and bike riders in these areas and a public outreach campaign that has failed to gain traction.

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A new e-scooter startup is coming to Los Angeles streets, promising its technology allows it to prioritize rider — and pedestrian — safety.

Superpedestrian is rolling out 5,000 LINK e-scooters to Los Angeles' sidewalks today, joining Bird, Spin, Lyft, Lime and Wheels in a race to capture a share of the crowded market.

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Four years ago, Bird Rides Inc. boldly began parking its first-generation e-scooters on the sidewalks of Santa Monica even though it lacked the proper permits.

What started as a novelty has now become a $800-billion worldwide business, with the devices now ubiquitous throughout the world. The scooters also became one of the most visible symbols of Santa Monica's booming and carefree tech scene, with top VCs scootering into the office with the ocean air blowing through their hair.

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