e scooter

e scooter

A new e-scooter startup is coming to Los Angeles streets, promising its technology allows it to prioritize rider — and pedestrian — safety.

Superpedestrian is rolling out 5,000 LINK e-scooters to Los Angeles' sidewalks today, joining Bird, Spin, Lyft, Lime and Wheels in a race to capture a share of the crowded market.

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Four years ago, Bird Rides Inc. boldly began parking its first-generation e-scooters on the sidewalks of Santa Monica even though it lacked the proper permits.

What started as a novelty has now become a $800-billion worldwide business, with the devices now ubiquitous throughout the world. The scooters also became one of the most visible symbols of Santa Monica's booming and carefree tech scene, with top VCs scootering into the office with the ocean air blowing through their hair.

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Unagi, the trendy Oakland e-scooter startup that has drawn fawning comparisons to Apple and Tesla, is expanding its subscription service to a broader swath of Los Angeles and New York, along with six other cities.

Up until last year, the sleek scooters were only available to those who shelled out $990 to purchase one, but COVID accelerated the company's plans to launch a subscription service, which it started testing in parts of L.A. and New York last summer.

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