Superpedestrian Will Add Another 1500 LINK Scooters to LA Streets

Zac Estrada

Zac Estrada is a reporter covering transportation, technology and policy. A former reporter for The Verge and Jalopnik, his work has also appeared in Automobile Magazine, Autoweek, Pacific Standard, and BLAC Detroit. A native of Southern California, he is a graduate of Northeastern University in Boston. You can find him on Twitter at @zacestrada.

​Superpedestrian’s LINK e-scooters on a sidewalk.
Image courtesy of Zac Estrada

While the electric scooter market might appear flooded based on how many of the vehicles are scattered along sidewalks in major U.S. cities, there is yet another company on the block trying to make the case for alternative mobility solutions across the country, including here in Los Angeles.

Founded in Cambridge, Mass., in 2013, transportation robotics startup Superpedestrian launched its LINK e-scooter network in its hometown (which is also home to Harvard and MIT) in early 2020—just as the coronavirus pandemic put the brakes on demand for shared services like ride-sharing, bike-sharing and, of course, e-scooters.

That may have helped LINK gain a footing in L.A. and other locales, however, as Superpedestrian has now expanded the service to nearly 50 cities around the world.

“At the beginning of the pandemic there were a lot of people who went out and bought their own cars because they thought it would be a safer way to get around,” Superpedestrian policy and business development manager Sharon Zhang told dot.LA. “But now they’re seeing how much it costs to own a car.”

Superpedestrian’s LINK scooters arrived in L.A. in August 2021 through a program with the city’s Department of Transportation. There are currently about 3,500 of the company’s electric scooters dotted around the city—from Downtown to the San Fernando Valley and in neighborhoods like Koreatown, Eagle Rock and Highland Park—and LINK plans to ramp up to 5,000 scooters on city streets this year. Superpedestrian has also parked some of the scooters around USC and UCLA, in the hopes of building ridership among college students.

Superpedestrian deployed its first vehicles in neighborhoods that it identified as either popular for other e-scooter companies, or as having less-than-adequate bus or light-rail service and ripe for micromobility solutions. While LINK initially appealed to recreational riders, it’s increasingly being used by riders to commute to work and school or to connect with other transportation options, according to Zhang. LINK says the average scooter ride in the city is 1.4 miles and less than 15 minutes long. (Rides cost $1 to unlock the scooter, plus 39 cents per minute.) So far, the company has attracted more than 400,000 rides in L.A. covering over 540,000 miles.

Of course, LINK has to compete in a crowded e-scooter market that has exploded in popularity since the mid-2010s. The L.A. area is dominated by Santa Monica-based Bird, which went public through an SPAC deal last year, and San Francisco-based Lime. Ride-hailing companies Uber and Lyft have also stepped into the market—though Ford-backed Spin announced this month that it was “beginning to exit nearly all open permit markets globally” in a bid for profitability. There are also various bike-sharing services to account for, like the one run through L.A.’s Metro system.

“We’ve been asked in other markets why we’d want to be there when there were 6 or 7 other [e-scooter] companies,” Zhang said.

The ace up LINK’s sleeve, she noted, is that Superpedestrian designed and manufactured its own scooters, rather than outsourcing to a third-party company as some of its competitors do. Superpedestrian engineered the LINK scooters to be larger and heavier than some competing models; that makes them more stable on pothole-stricken streets and allows for a larger battery than other scooters, with an estimated 61-mile range in typical conditions.

Zhang said the reinforced chassis on the scooters not only provides stability but also lowers the costs of deploying them. Superpedestrian uses its own staff to charge and service the scooters—rather than employing contract or gig workers—at two L.A.-area facilities. That staff, part of a roughly 55-person team that the company employs in the area, can swap out different parts that might be damaged, rather than scrapping the whole scooter. And while the scooters are expected to last for several years on the streets, their batteries are expected to outlive other hardware pieces and can be reused with new scooters.

Vandalism is still the largest threat to LINK’s scooter fleet. Superpedestrian said they’ve received reports of the vehicles being recovered from across state lines and, in some cases, after being thrown into water; in the latter instance, some of the scooters were able to dry out and still function.

Superpedestrian also leans on its “vehicle intelligence” technology to run more than 1,000 system checks on individual scooters, which can inform technicians whether there’s a low charge level or power delivery and braking problems. Its system can also determine if a scooter is left in an unsafe location—such as blocking a sidewalk or access point—or if it’s entering an area where e-scooters are banned, in which case it will flash lights on its handlebars before eventually coming to a stop.

Later this year, Superpedestrian plans to incorporate a pedestrian defense system, which it says can determine if riders are on the sidewalk when they shouldn’t be or violating other traffic laws based on regulations. The scooters, which can reach speeds of up to 20 miles per hour, are regulated to a 15-mile-per-hour maximum, and are slowed even more when the scooter’s sensors detect it is entering a no-ride zone, such as Dodger Stadium.

Zhang said Superpedestrian is encouraged by the inroads LINK has made in L.A. and is looking to expand to other markets. In California, LINK also operates in San Diego and Bay Area cities including Oakland and San Jose.

But with e-scooters having rubbed many local communities the wrong way, Zhang added that LINK and other micromobility operators need more buy-in from stakeholders beyond city government officials. That includes not just city councils and local transportation departments, but also neighborhood councils and colleges and universities.

“Our goal is to continue to expand,” Zhang said. “L.A. is an open market for e-scooter permits, though—and the whole area can be like swiss cheese in terms of regulations.”

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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PCH Driven: Director Jason Wise Talks Wine, Documentaries, and His New Indie Streaming Service SOMMTV

Jamie Williams
­Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Jason Wise holding wine glass
Image courtesy of Jason Wise

Jason Wise may still consider himself a little kid, but the 33-year-old filmmaker is building an IMDB page that rivals colleagues twice his age.

As the director behind SOMM, SOMM2, SOMM3, and the upcoming SOMM4, Wise has made a career producing award-winning documentary films that peer deep into the wine industry in Southern California and around the world.

On this episode of the PCH Driven podcast, he talks about life growing up in Cleveland as a horrible student, filmmaking, Los Angeles and his latest entrepreneurial endeavor: A streaming service called SOMMTV that features–what else?–documentaries about wine.

The conversation covers some serious ground, but the themes of wine and film work to anchor the discussion, and Wise dispenses bits of sage filmmaking advice.

“With a documentary you can just start filming right now,” he says. “That’s how SOMM came about. I got tossed into that world during the frustration of trying to make a different film, and I just started filming it, because no one could stop me because I was paying for it myself. That’s the thing with docs,” or “The good thing about SOMM is that you can explain it in one sentence: ‘The hardest test in the world is about wine, and you’ve never heard about it.’”

…Or at least maybe you hadn’t before he made his first film. Now with three SOMM documentaries under his belt, Wise is nearing completion of “SOMM4: Cup of Salvation,” which examines the history of wine’s relationship with religion. Wise says it’s “a wild film,” that spans multiple countries, the Vatican and even an active warzone. As he puts it, the idea is to show that “wine is about every subject,” rather than “every subject is about wine.”

For Wise, the transition to launching his own streaming service came out of his frustration with existing platforms holding too much power over the value of the content he produces.

“Do we want Netflix to tell us what our projects are worth or do we want the audience to do that?” he asks.

But unlike giants in the space, SOMMTV has adopted a gradual approach of just adding small bits of content as they develop. Without the need to license 500 or 1,000 hours of programming, Wise has been able to basically bootstrap SOMMTV and provide short form content and other more experimental offerings that typically get passed over by the Hulus and Disneys of the world.

So far, he says, the experiment is working, and now Wise is looking to raise some serious capital to keep up with the voracious appetites of his subscribers.

“Send those VCs my way,” Wise jokes.

Subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.

dot.LA reporter David Shultz contributed to this report.