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'Chucky' and 'Jurassic World' Are Using This Santa Monica-Based Platform to Tap Fans for Art and Ideas
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
As a kid, Jeff Blackman loved to see the animated artwork that would air between shows on networks like MTV and Nickelodeon.
Now, as the senior vice president of creative, entertainment cable creative & marketing in NBCUniversal’s Television and Streaming Department, Blackman wants to make his own networks just as visually engaging. And he wants fans to be part of the creative team.
So far, they’ve delivered. Ahead of the second season of “Chucky,” a series that follows the character from the “Child’s Play” franchise, NBCUniversal’s cable channel SYFY tapped the film’s fans to make episodic posters for the show. Eight different artists received $2,000 for their work, which resulted in anime-esque reimaginings of the doll and a Christmas-themed animation.
“We had this idea that, if we're going to turn the brand of SYFY over to the fans, we would want them to create the experience on the TV channel—which, traditionally, only the people that make shows get to make the TV channel,” Blackman says.
To find enthusiastic artists, NBCUniversal turned to Tongal, a Santa Monica-based content creation platform. The way it works is simple. Artists use the platform to showcase their work and market themselves to people looking to hire creatives. Alternatively, companies provide information about specific projects, such as what fanbase they are looking for and digital size requirements. After reviewing artist submissions, the companies greenlight which artists will get funding to complete the project.
For founder and CEO James DeJulio, Tongal was born out of the frustration of seeing talented people be shut out of the entertainment industry, which is notoriously difficult to break into.
“I really wanted to build a system where creative people could begin to unlock their potential and where they would find the opportunity to work with people like [Blackman], who believed in them and who desperately needed to find a way to get closer to creators and their audience,” DeJulio says.
Tongal and NBCUniversal’s partnership has since expanded beyond logo art. For “Jurassic World Dominion,” fans were encouraged to animate dinosaurs in the modern world. The 35 year anniversary of “Back to the Future” was celebrated with people recreating their favorite scenes.
But the process can also get more in-depth. When SYFY wanted to make a documentary about the comic book writer Todd McFarlane, they offered artists on Tongal a budget ranging from $80,000 to $120,000. They also helped those artists coordinate large filming locations. In one case the artists filmed at San Diego Comic-Con and were granted access to McFarlane’s personal archive.
The idea for Blackman is to use Tongal’s network to find creators who have extensive knowledge of the comic book world instead of hiring from a more traditional pool of applicants.
“We need somebody who knows that stuff, maybe has some relationships and prior work in there and then can bring something interesting to the visual storytelling,” Blackman says.
While some companies, like Marvel, have been vocally hesitant to bring fans into their process, claiming that they are too attached to the original plotlines, others have embraced them. Last year, Lucasfilm hired a “Star Wars” fan who had previously made Luke Skywalker deepfakes to work on de-aging and facial visual effects.
For its part, SYFY wants to work with people who are passionate about their intellectual property. According to Blackman, doing so solves two problems: the company doesn’t have to spend time explaining the show to people who are unfamiliar with the universe, and it helps them feature a wide range of skill sets and artistic styles.
“This lets us go really deep with these subsets of fans and audiences and lets them go even deeper on their engagement with the show,” Blackman says.
From DeJulio’s perspective, that level of fan engagement is going to be the key to television marketing. He believes marketing methods that don’t actively engage fans are no longer an effective, long-term marketing model. Instead, bringing in people who want to channel their passion for a show into a creative outlet can become an active part of the marketing process.
“I think, in the future, there's no way for a show or movie to not get really close to the fan base,” DeJulio says. “The idea of that something just gets created in an ivory tower and then launched out into the world—I don't know if that's the long-term marketing model for entertainment.”
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
Anduril Industries Is Getting Hundreds of Millions to Build Border Surveillance Tech
08:00 AM | July 17, 2021
Venture capitalists last month sunk nearly half a billion dollars into a Southern California defense technology startup whose surveillance towers track migrants along the U.S.-Mexico border.
Anduril Industries, the Irvine-based maker of autonomous drones, towers and small ground sensors, will use the $450 million for acquisitions and build out its AI-powered tech designed for military and border enforcement agencies.
But activists and experts are raising flags about the technology, pointing to privacy violations and civil liberties infringements.
They also question the government's steep investment in the private defense contractors behind it.
"The fact that we're spending money on the border wall also means that we're not investing in the things we all actually need here in the valley," said Norma Herrera, an organizer with the Rio Grande Valley Equal Voice Network.
She pushes back against what President Biden called an "effective and modern border security" system—a bureaucratic apparatus that allocates $1.2 billion for border infrastructure next year (still a drop in the bucket, given the Department of Homeland Security's $52 billion 2022 budget).
Before the pandemic, Herrera knocked on doors in Texas' Starr County to tell residents about the amount of money elected officials were pouring into Trump's border wall. Now, she's learning how to explain the virtual wall, one that's often harder to notice.
Anduril declined to make executives at the company available for interviews.
Surveillance on the Border
Over the last decade, the border security and immigration detention industry has ballooned as Democrats and Republicans both funnel more government money into private companies. Between the fiscal years 2017 and 2020, Customs and Border Protection received about $743 million from Congress for tech and surveillance, according to the legal organization Just Futures Law. And in the 2021 fiscal year alone, the Department of Homeland Security received over $780 million for the same purpose.
Anduril's recent project with CBP revolves around a $250 million contract signed under the Trump administration in July of 2020 to set up 200 solar-powered watch towers along the southern border. Of the towers, 60 are up and running as of July 2.
Under Biden's leadership, funding for border technology has become an even bigger priority, said Dinesh McCoy, a legal fellow at Just Futures Law.
"It's in large part a response to coinciding pressures of distinguishing themselves from the Trump years," he said.
Many Democrats back Biden's vision, considering a virtual barrier a far better alternative to the physical border wall Republicans prefer.
"When it comes to proposals for a virtual wall, we're talking about heavy, heavy investments," said Saira Hussain, an attorney at the Electronic Frontier Foundation who specializes in racial and immigrant justice, surveillance and technology.
Government agencies are tapping a number of private companies to install the technology. In 2019, CBP awarded the Israeli defense contractor Elbit Systems $26 million to install surveillance towers along the border.
Then came the administration's 2020 deal with Anduril. Its AI-powered operating system, called Lattice, is designed to distinguish humans from animals along the border and send information to an agent's cell phone. The company has to date received $691 million in venture capital, including $450 million that had backers including Andreessen Horowitz last month. Anduril is now valued at $4.6 billion.
"As with all of our investments, this is a bet not just on the technology (breathtaking) and the market (enormous) but also the people (outstanding)," Andreessen Horowitz co-founder and general partner Marc Andreessen said in a prepared statement.
Marc Andreessen is a longtime investor in Palmer Luckey, Anduril's 28-year-old founder. He backed Luckey's first company — virtual reality startup Oculus — before Facebook bought it for $2 billion in 2014. A few years later, Luckey left following reports that he was funding a far-right political group.
In 2017, Luckey opened Anduril with a band of former employees from Oculus VR and Palantir, the software giant with major contracts with several government agencies.
Eyes Everywhere
Anduril Border Tower
Along the border, Anduril's 33-foot towers are continuously scanning plots of land about three miles in diameter. They're built to ignore animals — what CBP calls a "false positive" — and light up after detecting movement from people or cars.
The towers are watching "illegal border crossings, human trafficking and drug smuggling," a spokesperson for Anduril said by email.
If a person or group falls out of the camera's vision, AI tells the next tower to pick it back up. Border patrol agents then receive an alert to their cell phones or computers.
The goal is to mimic an agent's pair of eyes, especially in remote and rural spots. As one agent put it, "they see what we can't see on the ground."
They also run on solar power, a feature CBP said avoids the need for new infrastructure that can "complicate the Border Patrol's agreements with many of the private ranchland owners, national parks, and Native Americans' tribal lands where the Border Patrol must work."
Video surveillance drones and towers are puncturing nearly every industry, from homeland security to fast food delivery to monitoring traffic and parking violations along busy streets.
The tech is also raising a flood of questions from academics and legal groups like the Electronic Frontier Foundation and Just Futures Law, all of them worried about the implications of surveillance not only for migrants, but for U.S. residents. In May of 2020, for example, agencies CBP flew a drone over Minneapolis to record protestors following the police murder of George Floyd.
"We know that what's often deployed at the border and what's normalized at the border in terms of surveillance eventually makes its way into the interior of the United States," said Hussain, the attorney from EFF.
The company says it does not use facial recognition or collect identifiable information.
But critics like the ACLU of Texas and other civil liberties groups said it's unclear what data is being collected by private defense contracts like Anduril and how it could be used and shared.
"The border is a testing ground for surveillance elsewhere," said McCoy, the legal fellow at Just Futures Law. "Unfortunately, it's been primarily used to surveill Black and brown folks in the U.S. and abroad."
As the U.S. begins reducing its military footprint in the Middle East, McCoy suspects other military contractors will turn to border surveillance as a new form of profit.
"These tools that were once confined to military contexts have found themselves more and more in local communities," he said.
Anduril, for its part, insists it is providing the government with a crucial security mechanism. "Anduril identifies a security problem," reads a prepared statement forwarded to dot.LA by a company spokesperson, "builds a potential solution, then takes it to the government for potential consideration."
Lead art by Ian Hurley
Editor's note: This article has been updated to clarify that Andreessen Horowitz was involved in Anduril 's$450 million raise round, but was not the sole funder. Additionally, mentions of Anduril's $250 million contract with CBP have been updated to clarify that they were not negotiated with President Trump himself, but rather with members of his administration.
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Francesca Billington
Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.
https://twitter.com/frosebillington
francesca@dot.la
Smart Shoes for Kids? Skechers Thinks So 👟
08:16 AM | August 01, 2025
🔦 Spotlight
Happy Friday, LA!
This week, Skechers may have just kicked off a new trend that’s bound to have parents and tech lovers talking. They've unveiled the "Find My Skechers" line, kids’ sneakers that come with a hidden compartment to securely hold an Apple AirTag. For $52 to $58, parents can now track their child’s shoes in real-time using the Find My app, giving a whole new meaning to "keeping an eye on things." While these tech-savvy kicks are already gaining attention, will they become the new norm in kids' footwear? And who’s next? Will Nike or Adidas be jumping on the AirTag bandwagon, or is Skechers setting the stage for a whole new wave of tech-integrated fashion?
But it’s not all smooth sailing. This innovation raises some interesting questions about privacy and surveillance. Are we crossing a line when we start tracking our kids’ every move through their shoes? While Apple’s anti-stalking features are in place to prevent misuse, it will be intriguing to see how other brands and parents respond to this new blend of fashion and tech.
What do you think? Could this become a must-have feature in the next generation of kids' gear, or is it a step too far? Let us know your thoughts!
🤝 Venture Deals
LA Companies
- LakeFS, a provider of Git-like version control for data lakes, has secured $20M in a growth funding round led by Maor Investments. The funds will support the company's expansion efforts and product development aimed at enhancing data engineering and AI initiatives within enterprise and public sector environments. - learn more
LA Venture Funds
- Sound Ventures co-led the $16.1M Series A funding round for Knit, an AI-powered consumer research platform. The funds will be used to accelerate product development, enhance AI capabilities, and expand global research operations. This investment underscores the growing trend of combining AI with human expertise to deliver faster, cost-effective, and high-quality insights for enterprise research. - learn more
- Anthos Capital co-led a $60M Series A funding round for Good Job Games, a mobile game developer known for creating casual and hyper-casual games. The investment, co-led by Menlo Ventures, will support the company's growth, enabling the expansion of its game portfolio and enhancing user engagement through innovative gameplay features. This funding marks a significant step in scaling Good Job Games’ operations and solidifying its position in the competitive mobile gaming market. - learn more
- Pinegrove Capital Partners participated in Ramp's $500M Series E-2 funding round, which values the company at $22.5 billion. The funds will be used to accelerate Ramp's AI-driven financial tools, aiming to enhance automation and efficiency in corporate finance operations. - learn more
- Riot Ventures participated in Oxide Computer Company's $100M Series B funding round, led by the U.S. Innovative Technology Fund (USIT). This investment will enable Oxide to scale its manufacturing capabilities, enhance customer support, and accelerate product delivery to meet the growing demand for on-premises cloud computing solutions. - learn more
- Rebel Fund participated in a $3.2M seed funding round for Caseflood.ai, a San Francisco-based legal tech startup offering AI-powered client intake solutions for law firms. The funds will support the development of Caseflood's advanced voice agent, Luna, which autonomously handles client interactions, including consultations and retainer signings, aiming to enhance conversion rates and operational efficiency for law firms. - learn more
- Smash Capital participated in Ambience Healthcare's $243M Series C funding round, co-led by Oak HC/FT and Andreessen Horowitz (a16z). The investment will support Ambience's expansion of its ambient AI platform, which automates clinical documentation, coding, and workflow tasks across over 200 specialties. The platform integrates directly with electronic health records, enhancing efficiency and compliance in healthcare settings. - learn more
- ARTBIO, a clinical-stage radiopharmaceutical company developing alpha radioligand therapies for cancer treatment, has secured $132M in a Series B funding round. The round was co-led by Sofinnova Investments and B Capital, with participation from Alexandria Venture Investments and other investors. The funds will support the advancement of ARTBIO's lead program, AB001, through Phase II clinical trials, and facilitate the expansion of its manufacturing and supply chain infrastructure. - learn more
- Rebel Fund participated in OffDeal's $12M Series A funding round, led by Radical Ventures, to support the company's mission of building the world's first AI-native investment bank. OffDeal aims to democratize access to high-quality M&A advisory services for small and mid-sized businesses by automating analyst tasks with AI, enabling efficient sell-side transactions. The funds will help scale OffDeal's technology-driven, advisor-led approach to facilitate successful exits for entrepreneurs. - learn more
- Sandbox Studios participated in a $3M seed funding round for Sarelly Sarelly, a Mexican cosmetics brand, with backing from U.S. investors like Wollef, Morgan Creek Capital Management, and Hyve Ventures. The funds will support Sarelly Sarelly's expansion into the U.S. market, including retail launches at Ulta Beauty and growth on digital platforms like TikTok Shop. - learn more
LA Exits
- NEOGOV, an El Segundo-based provider of HR and compliance software for U.S. public sector agencies, has been acquired by EQT and CPP Investments in a deal valued at over $3 billion. The acquisition will help NEOGOV expand its product offerings and grow its presence across North America. - learn more
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