Why Is the LAPD Using Free Trials of Surveillance Tech?

Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
Why Is the LAPD Using Free Trials of Surveillance Tech?
Evan Xie

The LAPD is facing criticism from privacy groups after SweepWizard — an app it used to conduct multi-agency raids last fall — exposed the personal data of thousands of suspects and details of police operations. Earlier this month Wired reported that LAPD and the regional Internet Crimes Against Children (ICAC) Task Force used a free trial version of the app to conduct multi-agency raids on sex offenders. While the app led to the arrest of 141 suspects, it also revealed sensitive details on police operations that could have put the entire mission at risk.


“LAPD has a long history of using free trials of surveillance technologies to experiment on our communities, especially in Skid Row and other Black and brown neighborhoods,” said Tiff Guerra, a researcher with the Stop LAPD Spying Coalition.

In 2020, the Los Angeles Times reported that the LAPD ended its relationship with controversial predictive policing program PredPol. Though Los Angeles Police Chief Michel Moore claimed the decision was due to financial constraints, community activists argued that Moore’s decision only came after they pressured the department to discontinue the program.

Guerra also cited the police department’s use of social media surveillance tools like Dataminr and Skopenow, which officers use to regularly monitor the online activity of suspects as well as search for certain terms.

“Every day, LAPD generates and collects sensitive data about our locations, associations, appearance, interests, and relationships. LAPD tracks and maintains this data regardless of whether a person is suspected of any crime,” they said.

Guerra added that ODIN Intelligence — the company behind SweepWizard — sells another app that uses gait and facial recognition to track homeless communities. Known as the Homeless Management Information System, or HMIS, the app lets users create a profile for each unhoused resident that includes their photo and personal data, including prior arrests, temporary housing history and contact information for family members and parole officers. The app’s facial recognition feature allows police to identify unhoused persons by searching for a match in the larger database.

None of this is particularly new. Law enforcement agencies have regularly used third-party surveillance tech — such as location-tracking and social media monitoring apps — to spy on suspects. But digital privacy groups say that the marketplace for such police tech faces few restrictions. “There are many privacy and safety harms caused by police using third party surveillance technologies including wrongful arrests, over-policing, and data breaches like this one. The marketplace for police tech is unregulated and full of poorly designed and poorly implemented software,” said Jake Wiener, counsel at the Electronic Privacy Information Center (EPIC).

Wiener also stressed that the police shouldn’t have used a free trial version of an app on “live cases”, as the LAPD did with SweepWizard. “Unfortunately, free trials are a common sales technique in the police tech market, and often lead to individual officers using tech without the knowledge or approval of supervisors,” said Wiener.

ODIN Intelligence — the company that developed SweepWizard and other police surveillance apps — regularly held a “Sex Offender Supervision Officer Bootcamp” to train officers on how to use the SweepWizard app. Screenshots of the app posted on the bootcamp’s website indicate that the third-party app allowed police to input personal details on targets, including address, date of birth, social security number and a photo. The app also includes a section for officers, which allows the user to assign specific targets to officers by name.

Wiener said that storing sensitive information such as addresses, identifying details and social security numbers is a “substantial privacy risk” and likely isn’t necessary to make the app work.

Following the Wired story’s publication, TechCrunch reported that an unidentified hacker on Sunday exfiltrated data from the website for ODIN Intelligence. The hackers defaced the website, leaving behind a message that claimed that “all data and backups” on the company’s servers had been shredded. The company’s website was quickly taken offline, and remains so as of Wednesday afternoon.

The LAPD is currently investigating what caused the SweepWizard breach, and has suspended use of the app. dot.LA has reached out to the LAPD for an update on its investigation, but has yet to hear back.

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Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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