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Despite intensifying competition in the streaming wars, Bank of America analysts said on Tuesday they see Netflix remaining content king and predict shares of the Los Gatos company will jump to $680 per share by this time next year.

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AT&T has decided to shed its entertainment assets in exchange for $43 billion and intends to merge them with Discovery into a new entertainment company, the companies announced Monday. The deal, which is expected to close in mid-2022, will still need to be approved by regulators.

The new company will combine streaming services HBO Max, which falls under AT&T's WarnerMedia subsidiary, and Discovery Plus, into a publicly traded parent company that is yet to be named.

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HBO Max will be available for a cheaper price than its top-of-the-market $15 per month in June – as long as you're willing to stomach ads.

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