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XHow Eyedaptic Uses Augmented Reality to Treat Visual Impairment

A longtime executive at successful companies, Jay Cormier had been thinking about retiring in 2010.
At the time, Teridian Semiconductor, where he served as vice president and general manager, was acquired for $315 million. Cormier was working on a side project helping some entrepreneur friends with an augmented reality idea.
Around the same time, macular degeneration forced his grandmother into an assisted living facility.
That got him wondering whether AR could help the visually-impaired.
Twelve years later, Eyedaptic — the company that was born of Cormier’s curiosity — is booming.
The company creates augmented reality (AR) software to help the visually-impaired.
A recent deal with Vispero, a more-established firm that makes visual aids, has greatly increased the exposure of its augmented reality glasses, giving the Orange County-based company access to a national dealer network, and jumpstarting its ability to sell its new technologically advanced AR glasses.
Sales have skyrocketed, Cormier–who serves as Eyedaptic’s CEO–said, though he declined to release any specific numbers. He expects revenue to grow this year, as he works on securing more deals for sales channels, especially internationally.
OC’s Tech Epicenter for Ophthalmology
Eyedaptic’s success is a win for the tech community in Orange County, which has long been an epicenter for ophthalmology and eye care in general.
“The resources available [here] for that are some of the best, perhaps, in the world,” Cormier said.
Eyedaptic officially launched in 2016. Its original headquarters were in Laguna Beach.
Early on, it participated in an accelerator that’s part of Octane OC, a multi-faceted organization based in Aliso Viejo. Octane also hosts an annual Ophthalmology Tech Summit at the Balboa Bay Resort.
Eyedaptic was a presenter at one of the early summits, which increased the company’s exposure to investors, Cormier said. He added that he finds easy access to strong tech talent on the software side in Orange County, “that is more stable than being in the Bay Area.”
The company recently moved its headquarters to Laguna Hills, in close proximity to the sprawling retirement community of Laguna Woods. Cormier said that makes it much more convenient for potential customers to come to Eyedaptic’s office to try out their newest products.
The company has raised around $11 million from angel investors and a recent crowdfunding round, according to Pitchbook.
A Growing Need for Vision-Enhancing Products
The market for vision-enhancing products is large, and growing. There are approximately 7.2 million visually-impaired adults in the U.S., according to the National Federation of the Blind. By 2050, the number of Americans experiencing vision loss is expected to increase — by 114% due to macular degeneration and by 169% due to glaucoma.
During the pandemic, many who were experiencing declining vision believed that what they were dealing with wasn’t critical and could be delayed, Cormier said, making the problem worse.
Low vision is a common type of vision loss, occurring in about one in six people over 45. It’s loss of sight that cannot be fixed by a variety of means, including contact lenses, prescription glasses or surgery, according to the Cleveland Clinic. It’s not total blindness, but does include blind spots, poor night vision and blurry sight.
Legally blind means someone can not see any better than 20/200 with correction, and/or a restricted field of vision that’s less than 20 degrees wide.
Eyedaptic claims it can help those with vision up to 20/800, using
AR to enhance a person’s natural vision.
The company currently has four patents and another 14 are pending.
How It Works
AR is technology that overlays a digital image onto the real world. That’s in contrast to virtual reality (VR), which totally immerses a user in a computer-generated scene — blocking everything else out.
Eyedaptic uses a hybrid of the two. It employs what’s known as video see-through — so that users can see an enhanced image of the natural world coming through the lens of their glasses.
Unlike typical AR, there are no overlaid images. Those with low vision can’t resolve overlays, Cormier said.
“It confuses them,” he said.
So instead of overlaying, the company’s glasses re-display images from a user’s surroundings, after manipulating the images and enhancing the pixels.
The glasses are also open on the sides, to enable the wearers to continue using their peripheral vision.
Eyedaptic CEO Jay Cormier.
Image courtesy of Eyedaptic
Eyedaptic recently launched what it says are two major upgrades: its premiere Eye3 and its Eye4 glasses.
The Eye3 is completely wireless and hands-free, with a 55-degree field of view. In addition to its internal battery, it has an external battery. This magnetic, clip-on battery enables users to swap it out as needed.
Special features of these glasses include multiple viewing modes, so users can toggle among auto zoom, plain zoom and image stabilization. There’s also more available modes for contrast enhancement. Magnification is provided up to 10 times. The glasses can be used for more than 4 hours continuously, without cords or recharging.
The Eye4 is lightweight, weighing three ounces. Its features include an auto zoom mode, image stabilization and contrast enhancement.
Both models come with phones. With the Eye3, the phone is a separate accessory and used to control the glasses.
Providing high resolution is very important for Eyedaptic’s customers, Cormier said. The upgraded software provides 1080p, also referred to as "full high definition."
The Eye3 sells for approximately $5,995 and the Eye4 sells for about $1,999.
The company’s main competition comes from Toronto-based Esight and Pleasanton-based Iris Vision.
For Eyedaptic, “ease of use, and being able to accomplish a range of activities are very important,” Cormier said.
“We have algorithms that survey the scene the customer is looking at, and will take autonomous action for the user,” he said. “They don’t have to be pressing any buttons or do anything. That really does set us apart. On the software side.”
Cormier contrasted Eyedaptic’s glasses with Google glasses, the consumer version of which only was on the market for two years, starting in 2013. Cormier described those glasses as having low-resolution, a narrow field-of-view and not evenly distributed, as the optical display was mounted above only one eye.
Our glasses “are like two high-def TV’s right in front of your eyes,” he said.
Eyedaptic partners with Samsung to provide its Galaxy phone, and while it focuses exclusively on software, it does work with manufacturing partners to customize the hardware.
“I think it’s better for our business model and investors, and for our customers, because we can be more nimble and take advantage of the best hardware as it comes to market,” Cormier said.
He declined to disclose any of his “several” hardware partners around the world, and how Eyedaptic works with them to customize the hardware.
Keeping People Independent
For Cormier, it’s not just about helping people see better. It’s about keeping them independent for as long as possible. He noted recent studies that show a strong link between visual impairment and cognitive decline.
Mitul Mehta, a vitreoretinal surgeon at the Gavin Herbert Eye Institute at UCI and one of the optometrists Cormier initially sought out to help him fully understand the condition, is now a co-founder of the venture. He serves as chief medical officer.
The other co-founders are Dave Watola, the company's CTO, and Brian Kim, an opthalmologist who functions as a medical advisor.
His grandmother, for one, would have benefitted from Eyedaptic’s glasses, Cormier said.
“I wish she was here to use these,” he said. “I think they would have greatly helped her stay independent and enhanced her quality of life.”
His father is now experiencing macular degeneration, “so the glasses can help him and others across the world,” he added.
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TikTok’s Latest Ad Strategy: Let Brands Crowdsource Creators
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
TikTok’s newest advertising program will allow brands to crowdsource content from creators.
Branded Mission, which the Culver City-based video-sharing app announced Wednesday, is currently being beta-tested. The program lets brands release briefs containing specific creative directions—such as incorporating a specific hashtag, visual effect or audio—with the goal of procuring videos that will become promoted ads. Creators with at least 1,000 followers will be compensated with cash payments if the content performs well.
Creators participating in the “authentic branded content” program, as TikTok described it, can choose which brand initiatives they wish to participate in—with each Branded Mission “page” highlighting details like how much money a creator could potentially receive for participating. TikTok told Business Insider that it’s testing various payment models, including a first-come, first-serve model as well as “boosted traffic” compensation.
“Creators are at the center of creativity, culture and entertainment on TikTok,” the social media firm said in a statement. “With Branded Mission, we're excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators.”
TikTok’s previous advertising strategies have relied on creators with large followings, with the recently announced TikTok Pulse targeting users with at least 100,000 followers. Branded Mission, on the other hand, gives creators with smaller platforms a chance to make more revenue beyond programs like TikTok’s Creator Fund.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.
One local startup is offering a possible answer to this supply squeeze: nurse practitioners.
On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.
“This access and equity issue is just going to become more pervasive if we don't do things to help people gain more access,” Greater Good founder and CEO Sylvia Hastanan told dot.LA. “We need more providers to offer more patients appointments and access to their time to take care of their needs. And in order to do that, we really need to think about the workforce.”
There has been a growing movement in the medical industry to use nurse practitioners in place of increasingly scarce primary care physicians. California passed a law in 2020 that will widen the scope of nurse practitioners and allow them to operate without a supervising physician by 2023. Amid a shortage of doctors, there’s also the question of what will become of the largest and longest-living elderly population in recent history, Baby Boomers. Public health officials are already scrambling for ways to take care of this aging demographic’s myriad health needs while also addressing the general population.
“By the time you and I get old enough where we need primary care providers to help us with our ailments and chronic conditions, there aren't [going to be] enough of them,” Hastanan said. “And/or there just isn't going to be enough support for those nurse practitioners to really thrive in that way. And I worry about what our system will look like.”
Nurse practitioners function much like doctors do—they can monitor vitals, diagnose patients, and, in some cases, prescribe medication (though usually under the supervision of a doctor). Nurse practitioners need to get either a master’s degree or higher in nursing and complete thousands of hours of work in a clinical setting. All told, it usually takes six-to-eight years to become a nurse practitioner, compared to 10-to-15 years to become a practicing physician.
Greater Good Health’s platform puts nurse practitioners in often years-long care settings where they manage patients—most of whom are chronically ill, high-risk patients that need to be seen regularly and thoroughly. This allows them to follow up more carefully on patients they have managed for years, instead of catching up on a new patient’s history and treating them in the moment. Patients, meanwhile, don’t have to see a rotating door of clinicians and can talk to a provider they already have an established rapport with.
The one-year-old startup will use the funding to provide learning and development opportunities for its nurse practitioners and also connect them with each other through virtual support groups. Burnout has been an issue across health care during the pandemic, spurring an exodus of nursing and support staff and leaving health care facilities woefully understaffed. Greater Good hopes that keeping nurse practitioners in more stable, years-long care situations and offering them career development opportunities will help retain them and keep them in the workforce longer.
“We want them to be well-rounded and balanced both in work and life, and we see that returns us healthier, more engaged and ready nurse practitioners,” Hastanan said.
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Plus Capital Partner Amanda Groves on Celebrity Equity Investments
On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.
As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.
“The idea is if we can leverage these people who have incredible audiences—and influence over that audience—in the world of venture capital, you'd be able to help make those businesses move forward faster,” Groves said.
PLUS works to create celebrity partnerships by identifying each client’s passions and finding companies that align with them, Groves said. From there, the venture firm can reach out to prospective partners from its many contacts and can help evaluate businesses that approach its clients. Recently, PLUS paired actress Nina Dobrev with the candy company SmartSweets after she had told them about her love for its snacks.
Celebrity entrepreneurship has shifted quite a bit in recent years, Groves said. While celebrities are paid for endorsements, Groves said investing allows them to gain equity from the growth of companies that benefit from their work.
“Like in movies, for example, where they're earning a residual along the way, they thought, ‘You know, if we're going to partner with these brands and create a tremendous amount of enterprise value, we should be able to capture some of the upside that we're generating, too’,” she said.
Partnering in this way also allows her clients to work with a wider range of brands, including small brands that often can’t afford to spend millions on endorsements. Investing allows high-profile individuals to represent brands they care about, Groves said.
“The last piece of the puzzle was a drive towards authenticity,” Groves said. “A lot of these high-profile artists and athletes are not interested, once they've achieved some sort of level of success, in partnering with brands that they don't personally align with.”
Hear the full episode by clicking on the playhead above, and listen to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
dot.LA Editorial Intern Kristin Snyder contributed to this post.