Watch: Fundraising for Female Founders
Five Tips for Women Entrepreneurs Raising Money
Female founders are gaining ground in venture capital, but the funding gap between genders remains broad. ILIA founder Sasha Plavsic, Rael CEO and co-founder Yanghee Paik, Bank of America Senior Vice President and Market Manager Grace Kangdani and Upfront Ventures Partner Aditi Maliwal explored how female founders and investors are navigating the landscape during dot.LA's recent strategy session.
One of the biggest initial challenges for women entrepreneurs with female-focused products is convincing investors of their value.
Yanghee Paik, founder of Rael, said that because her company's products are centered around feminine care and feminine health, it could be difficult to explain to male investors why Rael was so necessary.
"There have been a lot of big companies who have been pushing some new innovations, but none of them has been really focused on the need or the natural aspect of feminine care products," said Paik. "That took a lot of effort for us — to really do a lot of pitching with a lot of education about the products' industry itself."
But when founders — not just female founders — know their markets, their value proposition and build their network, they have the tools for success.
Grace Kangdani, senior vice president at Bank of America shared key characteristics of successful presentations, products and companies.
"A lot of the people with the checkbook, let's be honest, it's still male dominated," said Kangdani. "Have (a) network of people and different kinds of people. If you're selling a women-specific targeted product, have men in the mix to bounce off ideas, [to see if] it's resonating with them too. Know your product. Know your value proposition ... build your network and build your tribe."
Relationships are key when building a team.
Rael's founding team is a group of three women, including Paik, and she shared how they support each other through the ups and downs of running a company.
"Being an entrepreneur is a very lonely journey, and sometimes you need the support from your team or co-founders or investors. It's always the easiest [when you] have co-founders to talk about the challenges," said Paik.
Sasha Plavsic, founder of the makeup brand ILIA shared that because she started very grassroots, surrounding herself with a strong network was key to expanding her company.
"In business, it's ultimately about relationships and building that trust, and it doesn't matter what stage you're at," Plavsic said. "But definitely in the earlier stages it is more of a challenge, and [if] you do need some people skills and if you don't have it, you need a partner that will need to bring it."
Access, successfully presenting your company and your value and confidence are key for female founders to break into male-dominated spaces.
Upfront Ventures partner Aditi Maliwal has an extensive background in fintech, a space that is still extremely male dominated, and finds value in seeking out other women in the industry.
"There aren't enough opportunities for female founders to get in front of a whole variety of other people," Maliwal said. "I relate very well with [female founders] and so I want to be able to help my demographic. That being said, that's not to say that I don't want to spend time with other demographics — I absolutely do. I just want to find ways to have alignment in my values and hopefully their values."
Genuinely listening to groups outside your own demographic is key to promoting gender parity and supporting minority entrepreneurs.
That goes beyond just finding individuals from other backgrounds — it means truly listening to people and their motivations, even when it doesn't directly benefit you.
"It's pretty important to ensure that you're sort of giving space to these people, giving space to female founders giving them space to speak, to come in and be able to pitch, even if it's not necessarily a space that you would invest in," Maliwal said. "Ensure that you're spending time actually, getting to know the founder and not just … because you're a woman or you're such and such demographic, but [asking] 'what's your story?'"
About the Speakers:
Sasha Plavsic, founder of ILIA Beauty
Sasha Plavsic, Founder of ILIA Beauty
Born in Vancouver and raised in a rural, ocean-side setting just outside the city. Sasha's interests fell into design, studying typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it's something she used daily. The challenge was set: re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA began. Sasha currently resides near ILIA's headquarters in Laguna Beach, CA with her husband and two young daughters.
Yanghee Paik, ceo and co-founder of Rael
Yanghee Paik, CEO and Co-Founder of Rael
Yanghee Paik is the co-founder and CEO of Rael, an L.A.-based clean feminine care and skincare startup founded by three female entrepreneurs in 2017. As a seasoned professional with nearly 15 years of experience in corporate strategy, sales and marketing, and global expansion, Yanghee has been the driving force in growing Rael as a trusted organic feminine care brand, expanding its reach beyond digital platforms and the U.S. market. She is deeply passionate about making positive impact on women's lives and growing Rael as a holistic personal care brand for women that provides innovative, clean, and effective solutions around their hormonal cycle and life. A native of Seoul, Korea, Yanghee earned her MBA from Harvard Business School and received a B.A. degree in business from Seoul National University. Now she considers L.A. her home and loves its sunny weather, diverse culture and excellent Korean food.
Aditi Maliwal, partner at Upfront Ventures
Aditi Maliwal, Partner at Upfront Ventures
Aditi leverages her operating experience and global perspective to invest in and support the highest-potential founders and teams. Before joining Upfront, Aditi was a product manager on the Next Billion Users team at Google, in a hybrid role leading investments in and building product for companies in emerging markets. Previously she worked on the corporate development team at Google, leading acquisitions across various sectors including AI, messaging and media. Prior to Google she worked in early-stage venture at Crosslink Capital leading investments in BetterUp, Chime and PowerToFly, and before that in investment banking at Deutsche Bank, in the technology banking group. She holds a B.A. in psychology from Stanford University and has lived between India, Hong Kong, Singapore and San Francisco.
Grace Kangdani, senior vice president, market manager at Bank of America
Grace Kangdani, Senior Vice President, Market Manager at Bank of America
Grace Kangdani is Market Manager of the L.A. Metro Business Banking team, leading a team of relationship managers who work with clients to proactively provide strategic advice and integrated financial solutions. Core capabilities include credit and financing solutions, treasury management, long-term fixed rate commercial mortgage (conventional and SBA 504), equipment finance and merchant processing.
In January 2019, Grace was recognized by the Los Angeles Business Journal as one of the Top Women in Banking. In December 2020, she was named in 2020 Thriving in Their 40s, a list of Top Professionals in Los Angeles, as recognized by Los Angeles Business Journal. She currently attends Pacific Coast Banking School, at University of Washington.
Active in the community, Grace serves on the Board of Trustees of P.S. Arts, a nonprofit organization that provides high-quality arts education programs in underserved public schools and communities. She is also Board Member for Women's Leadership Council, a women networking organization built around the spirit of both professional and personal accomplishment through collaboration, inspiration and support.
Kelly O'Grady, chief host and correspondent at dot.LA
Kelly O'Grady, Chief Host & Correspondent at dot.LA
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
Sam Adams, co-founder and ceo of dot.LA
Sam Adams, Co-Founder and CEO of dot.LA
Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor's degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.
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Section 230 limits the liability of internet intermediaries, including social media companies, for the content users publish on their platforms.
"Mend it, don't end it," Sacks said.
Sacks said he's concerned about censorship in the wake of companies tightening moderation policies. In the case of Robinhood's recent decision to freeze users from trading certain stocks— including GameStop's — for a period of time, he said we're now seeing discussions about Big Tech's role in censorship unfold in nonpartisan settings.
"Who has the power to make these decisions?" he said. "What concerns me today is that Big Tech has all the power."
Social media sites including Twitter pulled down former President Trump's account after last month's attack on the U.S. Capitol. But critics have said that these sites didn't go far enough in stopping conversations that provoked the violence.
To provide some external standard, he called for the "reestablishment of some First Amendment rights in this new digital public square" — which is to say, on privately owned platforms.
Newby pointed to a series of recent bills aimed at reigning in the power of tech companies. Changes to moderation laws could have sweeping impacts on more companies than giants like Facebook or Twitter.
"It's going to have a huge stifling effect on innovation," said Klungness, referring to a possible drop in venture capital to new startups. "Some business models may be just simply too risky or may be impractical because they require real-time moderation of content."
And if companies are liable for how their users behave, Klungness said, some companies may never take the risk in launching these companies at all. "Some business models may be just simply too risky or may be impractical because they require real-time moderation of content," he said.
Watch the full discussion below.
Strategy Session: The Future of Content Moderation Online
David Sacks, Co-Founder and General Partner of Craft Ventures
David Sacks, Co-Founder and General Partner of Craft Ventures
David Sacks is co-founder and general partner at Craft. He has been a successful tech entrepreneur and investor for two decades, building and investing in some of the most iconic companies of the last 20 years. David has invested in over 20 unicorns, including Affirm, Airbnb, Bird, Eventbrite, Facebook, Houzz, Lyft, Opendoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter and Uber.
In December 2014, Sacks made a major investment in Zenefits and became the company's COO. A year later, in the midst of a regulatory crisis, the Board asked David to step in as interim CEO of Zenefits. During his one year tenure, David negotiated resolutions with insurance regulators across the country, and revamped Zenefits' product line. By the time he left, regulators had praised David for "righting the ship", and PC Magazine hailed the new product as the best small business HR system.
David is well known in Silicon Valley for his product acumen. AngelList's Naval Ravikant has called David "the world's best product strategist." David likes to begin any meeting with a new startup by seeing a product demo.
Kelly O'Grady, Chief Correspondent & Host and Head of Video at dot.LA
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
Tyler Newby is a partner at Fenwick
Tyler Newby, Partner at Fenwick
Tyler focuses his practice on privacy and data security litigation, counseling and investigations, as well as intellectual property and commercial disputes affecting high technology and consumer-facing companies. Tyler has an active practice in defending companies in consumer class actions, state attorney general investigations and federal regulatory agency investigations arising out of privacy and data security incidents. In addition to his litigation practice, Tyler regularly advises companies large and small on reducing their litigation risk on privacy, data security and secondary liability issues. Tyler frequently counsels companies on compliance issues relating to key federal regulations such as the Children's Online Privacy Protection Act (COPPA), the Fair Credit Reporting Act (FCRA), the Computer Fraud and Abuse Act (CFAA), the Gramm Leach Bliley Act (GLBA), Electronic Communications Privacy Act (ECPA) and the Telephone Consumer Protection Act (TCPA).
In 2014, Tyler was named among the top privacy attorneys in the United States under the age of 40 by Law360. He currently serves as a Chair of the American Bar Association Litigation Section's Privacy & Data Security Committee, and was recently appointed to the ABA's Cybersecurity Legal Task Force. Tyler is a member of the International Association of Privacy Professionals, and has received the CIPP/US certification.
Andrew Klungness is a partner at Fenwick
Andrew Klungness, Partner at Fenwick
Leveraging nearly two decades of business and legal experience, Andrew navigates clients—at all stages of their lifecycles—through the opportunities and risks presented by novel and complex transactions and business models.
Andrew is a co-chair of Fenwick's consumer technologies and retail and digital media and entertainment industry teams, as well as a principal member of its fintech group. He works with clients in a number of verticals, including ecommerce, consumer tech, fintech, enterprise software, blockchain, marketplaces, CPG, mobile, AI, social media, games and edtech, among others.
Andrew leads significant and complex strategic alliances, joint ventures and other collaboration and partnering arrangements, which are often driven by a combination of technological innovation, industry disruption and rights to content, brands or celebrity personas. He also structures and negotiates a wide range of agreements and transactions, including licensing, technology sourcing, manufacturing and supply, channel partnerships and marketing agreements. Additionally, Andrew counsels clients in various intellectual property, technology and contract issues in financing, M&A and other corporate transactions.
Sam Adams, Co-Founder and CEO of dot.LA
Sam Adams, Co-Founder and CEO of dot.LA
Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor's degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.
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