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XHomophobia Is Easy To Encode in AI. One Researcher Built a Program To Change That.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Artificial intelligence is now part of our everyday digital lives. We’ve all had the experience of searching for answers on a website or app and finding ourselves interacting with a chatbot. At best, the bot can help navigate us to what we’re after; at worst, we’re usually led to unhelpful information.
But imagine you’re a queer person, and the dialogue you have with an AI somehow discloses that part of your identity, and the chatbot you hit up to ask routine questions about a product or service replies with a deluge of hate speech.
Unfortunately, that isn’t as far-fetched a scenario as you might think. Artificial intelligence (AI) relies on information provided to it to create their decision-making models, which usually reflect the biases of the people creating them and the information it's being fed. If the people programming the network are mainly straight, cisgendered white men, then the AI is likely to reflect this.
As the use of AI continues to expand, some researchers are growing concerned that there aren’t enough safeguards in place to prevent systems from becoming inadvertently bigoted when interacting with users.
Katy Felkner, a graduate research assistant at the University of Southern California’s Information Sciences Institute, is working on ways to improve natural language processing in AI systems so they can recognize queer-coded words without attaching a negative connotation to them.
At a press day for USC’s ISI Sept. 15, Felkner presented some of her work. One focus of hers is large language models, systems she said are the backbone of pretty much all modern language technologies,” including Siri, Alexa—even autocorrect. (Quick note: In the AI field, experts call different artificial intelligence systems “models”).
“Models pick up social biases from the training data, and there are some metrics out there for measuring different kinds of social biases in large language models, but none of them really worked well for homophobia and transphobia,” Felkner explained. “As a member of the queer community, I really wanted to work on making a benchmark that helped ensure that model generated text doesn't say hateful things about queer and trans people.”

Felkner said her research began in a class taught by USC Professor Fred Morstatter, PhD, but noted it’s “informed by my own lived experience and what I would like to see be better for other members of my community.”
To train an AI model to recognize that queer terms aren’t dirty words, Felkner said she first had to build a benchmark that could help measure whether the AI system had encoded homophobia or transphobia. Nicknamed WinoQueer (after Stanford computer scientist Terry Winograd, a pioneer in the field of human-computer interaction design), the bias detection system tracks how often an AI model prefers straight sentences versus queer ones. An example, Felkner said, is if the AI model ignores the sentence “he and she held hands” but flags the phrase “she held hands with her” as an anomaly.
Between 73% and 77% of the time, Felkner said, the AI picks the more heteronormative outcome, “a sign that models tend to prefer or tend to think straight relationships are more common or more likely than gay relationships,” she noted.
To further train the AI, Felkner and her team collected a dataset of about 2.8 million tweets and over 90,000 news articles from 2015 through2021 that include examples of queer people talking about themselves or provide “mainstream coverage of queer issues.” She then began feeding it back to the AI models she was focused on. News articles helped, but weren’t as effective as Twitter content, Felkner said, because the AI learns best from hearing queer people describe their varied experiencesin their own words.
As anthropologist Mary Gray told Forbes last year, “We [LGBTQ people] are constantly remaking our communities. That’s our beauty; we constantly push what is possible. But AI does its best job when it has something static.”
By re-training the AI model, researchers can mitigate its biases and ultimately make it more effective at making decisions.
“When AI whittles us down to one identity. We can look at that and say, ‘No. I’m more than that’,” Gray added.
The consequences of an AI model including bias against queer people could be more severe than a Shopify bot potentially sending slurs, Felkner noted – it could also effect people’s livelihoods.
For example, Amazon scrapped a program in 2018 that used AI to identify top candidates by scanning their resumes. The problem was, the computer models almost only picked men.
“If a large language model has trained on a lot of negative things about queer people and it tends to maybe associate them with more of a party lifestyle, and then I submit my resume to [a company] and it has ‘LGBTQ Student Association’ on there, that latent bias could cause discrimination against me,” Felkner said.
The next steps for WinoQueer, Felkner said, are to test it against even larger AI models. Felkner also said tech companies using AI need to be aware of how implicit biases can affect those systems and be receptive to using programs like hers to check and refine them.
Most importantly, she said, tech firms need to have safeguards in place so that if an AI does start spewing hate speech, that speech doesn’t reach the human on the other end.
“We should be doing our best to devise models so that they don't produce hateful speech, but we should also be putting software and engineering guardrails around this so that if they do produce something hateful, it doesn't get out to the user,” Felkner said.
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Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Dogdrop Raises $2.9 Million, Seeks to Be 'Gold Standard' in the Pet Startup World
Shaina Denny had just moved back to the United States from China when she decided she wanted a pup of her own. But as balancing work and home life became more difficult, she found herself looking for a dog service agency that allowed her to drop off her pet for just a few hours at a time— but couldn't find one.
One year later, Denny teamed up with COO and co-founder Greer Wilk in hopes of providing just such a service herself.
Dogdrop launched out of Science Inc., a startup studio in downtown Santa Monica that previously backed DogVacay, in January of 2020— right before the start of the COVID-19 pandemic.
The startup provides dog care with a twist: focusing dog care around convenience, flexibility and accessibility.
Denny said their dog service is unique in that it focuses on creating an industry "gold standard" for customer and pet experience.
"A high-quality member experience is something that humans expect from other services, they can also expect the same experience at a Dogdrop location," said Denny.
Dogdrop co-founders Greer Wilk (left) and Shaina Denny
At Dogdrop, pet owners can drop off their pups whenever they need to and pick them up whenever they are ready.
Dogdrop's customers pay an hourly rate or a monthly subscription. Costs start at $20 per month for three hours and range up to $800 per month for unlimited services.
The COVID-19 pandemic caused economic hardships for many startups and small businesses. Companies like Rover, one of Dogdrop's top competitors, were forced to lay off employees within weeks of the start of the pandemic. Rover laid off 41% of its workers at the end of 2020.
"If people are working from home and not traveling, the impact on our community of sitters and walkers is devastating," its CEO said in a statement last year.
But the American Pet Products Association reported that Americans spent almost $104 billion in 2020 on services such as grooming pet sitting and pet walking. This year the association estimates consumers will spend almost $110 billion on pet services — an increase of 5.7% over last year.
Denny said her company's biggest challenge was not economic, but keeping their employees safe and supporting them through rough times.
"As someone who adopted or got a dog during the pandemic— the demand was there. Especially because we focus on what we call 'quick stops.' People are able to drop their dog off for one to three hours at a time to get them exercising or to have a quiet Zoom call," Denny said. "The real challenge was just making sure our staff felt safe and supported during these times, especially with other difficulties going on in Los Angeles specifically."
Dogdrop announced a $2.9 million raise in late September. The Series A funding round was led by Fuel Capital and also included Mars PetCare, Muse Capital, Animal Capital, Gaingels, The Helm and Wag CEO Garrett Smallwood, the chief executive of one of their biggest competitors.
The company intends to use the new funding to expand its business reach and marketing efforts.
"The pet industry is really growing right now and a lot of investors are attracted to the pet industry space," Denny said. "If we can make it through and be successful during that time it shows investors we will continue to grow."
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Michaella Huck is an editorial intern at dot.LA. She's a senior at California State University, Northridge, where she majors in broadcast journalism and minors in Africana studies. Over the course of her college career, she has found a love for student media; she currently works as the editor at the Daily Sundial, a magazine highlighting the issues affecting students.
Snap Rolls Out Cameo Partnership, New Ad Feature and Original Programming
After a “challenging” first quarter, Snap is hoping that new celebrity partnerships and original influencer content can help it grow its young user base and generate more advertising revenue.
The Santa Monica-based social media firm announced several new initiatives at its NewFronts showcase on Tuesday—including a partnership with video-sharing app Cameo, a new ad format called Snap Promote and new original programming efforts. As presenters ranging from “Queer Eye” star Karamo Brown to singer Loren Gray highlighted some of the company’s recently announced features, Snap executives spotlighted how its Gen Z audience interacts with its advertisers.
The company's collaboration with Cameo, the Snap x Cameo Advertiser Program, will connect Snap’s video advertisers with the Cameo’s roster of celebrity creators, with the goal of producing short-form, custom video endorsements. Snap revealed it beta-tested the feature with Mattress Firm, which partnered with figures like sports commentator Erin Andrews and saw an increase in its ad awareness.
Snap vice president of sales Peter Naylor introduced Snap Promote, which will allow media partners featured in Snapchat’s Discover feature to expand their reach through in-app ads. The company said testing with the National Football League yielded a 7x-increase in users engaging with the NFL's Snapchat Stories. Snap Promote builds on Snap’s expansion last month of media partnerships through its Dynamic Stories feature.
If Snap’s initiatives seemed targeted toward competing with one particular social media, the unveiling of its new programming left little room for doubt about its TikTok-ian aspirations. One of TikTok’s biggest dancing stars, Addison Rae, took the stage Tuesday to promote her Snap original show “Addison Rae Goes Home,” before fellow TikTok influencers Charli and Dixie D'Amelio joined via video to announce the second season of their own Snap show, “Charli vs. Dixie.”
Snap co-founder and CEO Evan Spiegel made a brief appearance onstage with Olympic gymnast Simone Biles to announce her upcoming original show, “Daring Simone Biles,” which will feature 10 episodes of the gold medalist facing challenges and fears—including one of her biggest foes, the bee. Further bolstering its sports presence, Snap also expanded content deals with the NFL, NBA and WNBA.
Head of original programing Vanessa Guthri also announced Reclaim(ed), Snap’s first Canadian original show, which will follow hosts Marika Sila and Kairyn Potts as they delve into social issues impacting indigenous populations. Guthri also discussed Snap’s Equity Partnership Pledge, which sets a three-year goal of having 50% of individuals involved in the production of Snap Originals to be women or members of historically underrepresented backgrounds.
With Snap revealing that 80% of its 600 million users are under 18, it’s no wonder that the company paraded social media influencers like makeup artist Manny MUA and TikTok star La’Ron across the stage. Whether its augmented reality ads and celebrity roster can help it compete with TikTok’s massive ad revenue advantage remains to be seen.
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Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.


