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Photo by Decerry Donato

Dmitri Vietze launched the first Music Tectonics in 2019 to explore how web3, NFTs and the metaverse are shifting the music landscape.

“I realized there was nothing like this that was focused on music tech or music innovation on the West Coast or in the L.A. area,” Vietze told dot.LA.

On Wednesday, the 4th annual Music Tectonics conference kicked off at the Loews hotel in Santa Monica. Guests included TikTok’s Head of Music Corey Sheridan, YouTube’s Head of Music Sanjay Amin, SoundCloud’s Global Vice President of Marketing Manny Toro and Sony Ventures’ Managing Director Joseph Tou.

Here are some of the most important takeaways:

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Courtesy of Trac

Music tech startup Trac, which helps independent artists distribute songs, merchandise and NFTs, has raised $2.5 million in pre-seed funding led by Nigerian investment firm Zrosk.

Launched in 2020 by founder Cardin Campbell, a former marketing tech executive at Peloton and Expedia, Trac pitches itself as a one-stop shop for musicians to monetize and manage their careers. The Santa Monica-based company allows artists to upload songs and get them distributed on major streaming services like Spotify and Apple Music. It also lets artists design and sell merchandise like shirts, hats and hoodies through websites that the platform builds for them.

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Photo by Joshua Hoehne on Unsplash

Things are moving rapidly these days in startupland, particularly in the suddenly crowded red-hot audio space.

Just six months ago, Betty Labs pivoted for a third time – from sports gambling to live audio – and the third time proved to be the charm, as Spotify announced Tuesday it was buying the Los Angeles company for an undisclosed sum.

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