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Photo by C D-X on Unsplash

AI has infiltrated just about every creative field. Poets have complained about the tech’s shoddy imitations of famous writers, anime fans can watch an unending AI-generated show and artists are suing an AI company over copyright usage. The music industry is no exception.

Though there are plenty of examples of people using ChatGPT to write songs, AI has been most successfully implemented as a way for music platforms to recommend music.

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Photo by Decerry Donato

Dmitri Vietze launched the first Music Tectonics in 2019 to explore how web3, NFTs and the metaverse are shifting the music landscape.

“I realized there was nothing like this that was focused on music tech or music innovation on the West Coast or in the L.A. area,” Vietze told dot.LA.

On Wednesday, the 4th annual Music Tectonics conference kicked off at the Loews hotel in Santa Monica. Guests included TikTok’s Head of Music Corey Sheridan, YouTube’s Head of Music Sanjay Amin, SoundCloud’s Global Vice President of Marketing Manny Toro and Sony Ventures’ Managing Director Joseph Tou.

Here are some of the most important takeaways:

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Courtesy of Trac

Music tech startup Trac, which helps independent artists distribute songs, merchandise and NFTs, has raised $2.5 million in pre-seed funding led by Nigerian investment firm Zrosk.

Launched in 2020 by founder Cardin Campbell, a former marketing tech executive at Peloton and Expedia, Trac pitches itself as a one-stop shop for musicians to monetize and manage their careers. The Santa Monica-based company allows artists to upload songs and get them distributed on major streaming services like Spotify and Apple Music. It also lets artists design and sell merchandise like shirts, hats and hoodies through websites that the platform builds for them.

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