edutainment

edutainment

Image courtesy of 1Question

After the pandemic shuttered schools and social activities, screen time among children nearly doubled as digital devices became their sole source of education, recreation and social activities.

The obsession with screens was noted in the Elnekave household, where husband-and-wife duo Issac and Ann watched their children grow increasingly attached to their phones. The pair would try to limit excessive Internet use through parental screen controls and “no phone” times. They even attempted a type of blitzkrieg schooling: Ann would jump out from behind door frames and ambush their daughter Alyssa with multiplication questions.

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On this episode of the Behind Her Empire podcast, hear from Sharon Rechter. She's the co-founder and president of First Media, a multiplatform content publisher dedicated to millennial women. First Media's videos bring in over 1.7 billion monthly views on social media and their BabyFirst TV cable network reaches over 60 million U.S. homes. Their social media brands — So Yummy, Blusher and Blossom — have an average of 50 million views for every video post on social media.

Rechter is full of anecdotes to illuminate her philosophy of life. We hear why she left her career as a lawyer, what it takes to make a video go viral on social media, why women need to talk more about money and how she juggles being an entrepreneur and a mother of four.

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Fresh off Sketchy's recent $30 million Series A fundraise, the study aid company for medical students has brought on former Disney executive Andrew Sugerman to lead the L.A.-based startup into a major expansion that will redefine the company.

The company, backed by former Hollywood executive Peter Chernin's investment firm TCG, has plans to establish an in-house animation studio.

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