Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

On this episode of the Behind Her Empire podcast, hear from Holly Thaggard, founder of the a skincare brand that is dedicated to UV protection, Supergoop! In 2005, Thaggard's life and career path completely changed when a good friend was diagnosed with skin cancer. It was at this point, she realized that people weren't taking sunscreen seriously. Thaggard became passionate about the need for someone to make sunscreen "cool" in order to stop the epidemic of skin cancer.


Key Takeaways:

  • A young friend of Thaggard's was diagnosed with melanoma, and that was the incident that got Holly curious about sunscreen.
  • Thaggard set out to understand everything about sunscreen by interviewing chemists, attending conferences and talking to skin care professionals.
  • She wanted the brand to reshape the perception of sunscreen as a summer seasonal product to an all-year necessity.
  • In the early days of the business, Thaggard focused on educating the would-be consumers about the dangers of overexposure to the sun
  • A chance encounter with Burt's Bees founder, Roxanne Quimby, was a turning point in Suppergoop!'s trajectory.
"It comes down to you have to be so passionate that you can't sleep at night because this is all you think about." — Holly Thaggard

Holly Thaggard is the founder of Supergoop! She started out as an elementary school teacher and harpist.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Colleen Wachob On Navigating Her Wellness Journey As An Entrepreneur
Courtesy of Behind Her Empire

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Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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