Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

On this episode of the Behind Her Empire podcast, hear from Holly Thaggard, founder of the a skincare brand that is dedicated to UV protection, Supergoop! In 2005, Thaggard's life and career path completely changed when a good friend was diagnosed with skin cancer. It was at this point, she realized that people weren't taking sunscreen seriously. Thaggard became passionate about the need for someone to make sunscreen "cool" in order to stop the epidemic of skin cancer.


Key Takeaways:

  • A young friend of Thaggard's was diagnosed with melanoma, and that was the incident that got Holly curious about sunscreen.
  • Thaggard set out to understand everything about sunscreen by interviewing chemists, attending conferences and talking to skin care professionals.
  • She wanted the brand to reshape the perception of sunscreen as a summer seasonal product to an all-year necessity.
  • In the early days of the business, Thaggard focused on educating the would-be consumers about the dangers of overexposure to the sun
  • A chance encounter with Burt's Bees founder, Roxanne Quimby, was a turning point in Suppergoop!'s trajectory.
"It comes down to you have to be so passionate that you can't sleep at night because this is all you think about." — Holly Thaggard

Holly Thaggard is the founder of Supergoop! She started out as an elementary school teacher and harpist.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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