Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

On this episode of the Behind Her Empire podcast, hear from Holly Thaggard, founder of the a skincare brand that is dedicated to UV protection, Supergoop! In 2005, Thaggard's life and career path completely changed when a good friend was diagnosed with skin cancer. It was at this point, she realized that people weren't taking sunscreen seriously. Thaggard became passionate about the need for someone to make sunscreen "cool" in order to stop the epidemic of skin cancer.


Key Takeaways:

  • A young friend of Thaggard's was diagnosed with melanoma, and that was the incident that got Holly curious about sunscreen.
  • Thaggard set out to understand everything about sunscreen by interviewing chemists, attending conferences and talking to skin care professionals.
  • She wanted the brand to reshape the perception of sunscreen as a summer seasonal product to an all-year necessity.
  • In the early days of the business, Thaggard focused on educating the would-be consumers about the dangers of overexposure to the sun
  • A chance encounter with Burt's Bees founder, Roxanne Quimby, was a turning point in Suppergoop!'s trajectory.
"It comes down to you have to be so passionate that you can't sleep at night because this is all you think about." — Holly Thaggard

Holly Thaggard is the founder of Supergoop! She started out as an elementary school teacher and harpist.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

Relativity Space, the Long Beach 3D-printed rocket maker, has unveiled plans to create a fully reusable rocket.

CEO Tim Ellis told CNBC that the move is an "obvious evolution" for the company. The announcement comes on the heels of a hefty $500 million round he closed in November.

"It's the same architecture, the same propellant, the same factory, the same 3D printers, the same avionics and the same team," Ellis told the outlet.

Read more Show less

Nearly a year into the worst pandemic in a century, Los Angeles companies expecting to snap up office space on the cheap may be disappointed.

L.A. office rents have held steady or even gotten pricier since COVID, even as more space has become available as most employees continue to work from home.

"I honestly thought rents would have dropped by now," said Michael Soto, research director at the brokerage Savills Inc. "For a lot of tenants, they are still seeing a bit of sticker shock that prices haven't dropped yet."

Read more Show less

On today's episode of Office Hours, I'm excited for you to get to know Austin Allison, my co-founder and CEO of our company, Pacaso.

Birds were the first dwellers Austin served with his boyhood bird-house business. Now, with Pacaso, our goal is to democratize second-home ownership by enabling people to co-own an amazing second home --- for 1/8 the cost.

Hear his take on what it meant to have his first company acquired, his number one tip on how to keep his crew focused and how to best navigate what seems like weekly iterations of the start-up environment.

Read more Show less
RELATEDEDITOR'S PICKS

Trending