Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

Behind Her Empire Podcast: How Supergoop! Became the Go-To Sunscreen and Disrupted an Industry

On this episode of the Behind Her Empire podcast, hear from Holly Thaggard, founder of the a skincare brand that is dedicated to UV protection, Supergoop! In 2005, Thaggard's life and career path completely changed when a good friend was diagnosed with skin cancer. It was at this point, she realized that people weren't taking sunscreen seriously. Thaggard became passionate about the need for someone to make sunscreen "cool" in order to stop the epidemic of skin cancer.


Key Takeaways:

  • A young friend of Thaggard's was diagnosed with melanoma, and that was the incident that got Holly curious about sunscreen.
  • Thaggard set out to understand everything about sunscreen by interviewing chemists, attending conferences and talking to skin care professionals.
  • She wanted the brand to reshape the perception of sunscreen as a summer seasonal product to an all-year necessity.
  • In the early days of the business, Thaggard focused on educating the would-be consumers about the dangers of overexposure to the sun
  • A chance encounter with Burt's Bees founder, Roxanne Quimby, was a turning point in Suppergoop!'s trajectory.
"It comes down to you have to be so passionate that you can't sleep at night because this is all you think about." — Holly Thaggard

Holly Thaggard is the founder of Supergoop! She started out as an elementary school teacher and harpist.


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