Behind Her Empire Podcast: Baby First Co-founder On Parenting, Business And Viral Videos

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: Baby First Co-founder On Parenting, Business And Viral Videos

On this episode of the Behind Her Empire podcast, hear from Sharon Rechter. She's the co-founder and president of First Media, a multiplatform content publisher dedicated to millennial women. First Media's videos bring in over 1.7 billion monthly views on social media and their BabyFirst TV cable network reaches over 60 million U.S. homes. Their social media brands — So Yummy, Blusher and Blossom — have an average of 50 million views for every video post on social media.

Rechter is full of anecdotes to illuminate her philosophy of life. We hear why she left her career as a lawyer, what it takes to make a video go viral on social media, why women need to talk more about money and how she juggles being an entrepreneur and a mother of four.


Key Takeaways:

  • Rechter says she doesn't try to avoid the things she's afraid of. She says she tries to imagine the worse-case scenario; If she can live with that scenario, then she knows her next move.
  • When building her cable network, Rechter says she and her partner (and now husband) had a meager budget. They focused on developing content first, rather than attempting to create it. This strategy let them close a deal and launch the network three months later.
  • Her first hire was a cable network veteran, because, she said, she felt her sales team didn't trust her. Hearing it from a veteran made the plan more palatable.
  • Her company started to create content for women on the social platforms, and because, as Rechter says, they mastered the art and science of what makes a video shareable, their Baby First Facebook fans went from 174,000 to 150 million without the company having to spend anything to acquire customers.
  • Rechter and Guy involve their children in business decisions and share both the ups and the downs. She said she believes if children only see a perfect relationship or a perfect life, they will feel too much pressure to be perfect. The goal is allowing the kids to see their parents fail and come out okay.
"My goal is not to look at what I don't have or what I could have better, but rather how do I win with the cards I was dealt." — Sharon Rechter

Sharon Rechter is the co-founder and president of First Media.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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