Behind Her Empire Podcast: How a Bad Valentine's Day Grew a Multi-Million-Dollar Flower Business

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: How a Bad Valentine's Day Grew a Multi-Million-Dollar Flower Business
Venus ET Fleur

On this episode of the Behind Her Empire podcast, hear from Seema Bansal, the co-founder of Venus ET Fleur, a company that makes Eternity® Roses — real roses that stay fresh for a full year, an invention that has permanently transformed the billion-dollar floral industry. Bansal talks about the skills she learned from her family plumbing business that have helped her as an entrepreneur, how social media was a game-changer when launching their brand and the importance of prioritizing mental health as a leader of a high-growth business.


Key Takeaways:

  • Bansal's former boyfriend, now husband and business partner, sent her wilted flowers on Valentine's Day. This experience sparked the idea of their luxury flower business -- and they had a sample six weeks later.
  • Bansal and her husband got the rights to a preserved rose grown on an Ecuadorian farm.
  • Their signature Eternity® Roses became Instagram's most coveted bouquet after the Kardashians posted about the brand in 2016. After that, the business demand exploded.
  • One of their early and most-important hires was someone who understood supply chain.
  • Their multi-million-dollar business has developed a loyal customer base which includes celebrities like Priyanka Chopra, Oprah, Drake, Cardi B and many more.

Seema Bansal is the co-founder of Venus ET Fleur.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Astroforge Raises $13M To Mine Asteroids

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Astroforge Raises $13M To Mine Asteroids

Y Combinator startup Astroforge wants to use its new $13 million seed round to mine asteroids.

The Huntington Beach-based company aims to become the first company to bring asteroid resources back to Earth, TechCrunch reported Thursday. Initialized Capital led the funding round and was joined by investors Seven Seven Six, EarthRise, Aera VC, Liquid 2 and Soma.

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Illumix Founder Kirin Sinha On Using Math to Inform Creative Thinking

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Illumix Founder Kirin Sinha
Photo courtesy of Illumix

Kirin Sinha wanted to be a dancer. When injury dashed that dream, she turned to her other passion: math.

On this week’s episode of the Behind Her Empire podcast, host Yasmin Nouri talks with the founder and CEO of augmented reality (AR) technology and media platform Illumix.

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Rael Raises $35M To Grow Its Organic Feminine Care Brand

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Rael Raises $35M To Grow Its Organic Feminine Care Brand
Courtesy of Rael

Rael, a Buena Park-based organic feminine care and beauty brand, has raised $35 million in a Series B funding round, the company announced Wednesday.

The funding was led by the venture arms of two Asian companies: Japanese gaming firm Colopl’s Colopl Next and South Korean conglomerate Shinsegae Group’s Signite Partners. Aarden Partners and ST Capital also participated, as did existing investors Mirae Asset and Unilever Ventures.

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