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XLA-Based Matter Moves Into Audio to Create a Better Dating App Experience

The latest entrant in Los Angeles' busy dating app scene has been testing audio elements and a speed dating feature as it builds toward its goal of creating meaningful relationships based on what matters most to people.
Matter is revamping its platform to capture the happy hour experience with audio. The app will soon include a speed-dating feature, allowing users to connect over a two-minute call to determine if they want to match.
Another feature called "communities" will allow users to connect with potential mates based on the interests and values that are most important to them.
Launched in November 2020, Matter grew its core users from USC and UCLA students who relied on it to meet classmates while campuses were closed.
UCLA student Jenna Rose, 22, says she was never a dating app user, but found herself using the app because many of the faces she saw in her feed were already familiar.
"A lot of the people that I was seeing on my feed were people I could actually see myself, you know, meeting up with or being friends with because they were students in the L.A. area," she says.
Matter CEO and founder Monji Batmunkh
CEO and founder Monji Batmunkh says starting off only at two of L.A.'s premier universities allows Matter to focus on solving one problem at a time before expanding nationally.
An Angeleno himself, Batmunkh, 35, says he formed his startup in the area because of the region's diversity and the experimental nature of college dorms' hothouse environment.
"I went to USC and established networks there. I'm very familiar with other schools like UCLA, Santa Monica College, CSUN, UC Irvine, etc. L.A. is a very diverse place where complex cultural communities will be a big part of it," he says. "They are the early adopters, if we can build the products that are liked by college, they happen to be very influential and [will] spread it across other areas."
Batmunkh moved to the U.S. at 16 from Mongolia. He got his associate's degree from Santa Monica College before focusing on business administration and finance at USC and getting his master's at Columbia. From there, he worked as a consultant at McKinsey for four years.
The pandemic, he says, has provided aspiring entrepreneurs with a silver lining.
"It's one of the best times to be starting companies, because the barriers to entry are becoming lower and lower," Batmunkh says, "I think this is a great time to do it especially if you have a network and established connections in your home country, that could be an arbitrage opportunity."
In 2020, Batmunkh launched his first startup, Simpozium, a social network focused on Los Angeles college students. Most of Simpozium users were female and conversations in the app trended toward the dating scene at a time when in-person connections were next to impossible.
Simpozium soon made the switch to a dating app and traded its name for another: Matter.
Last September, Batmunkh was able to bring on Swiss Founders Fund as an investor. The proptech-focused venture firm led an early round that helped Matter raise half a million in pre-seed funding.
The dating app scene is crowded. Big dating apps like Tinder, Bumble and Hinge have relied on their simple format and ease of use to streamline the process. A new crop, led by apps including L.A.-based Lolly and S'More, borrow from popular short video apps like TikTok and Instagram to focus on Gen Z singles.
Matter's format is similar to Hinge, focusing on user likes and prompts. But the app aims to focus on the things that matter to its audience through its user experience, which is more akin to an Instagram feed. The app generates questions that cater to L.A. residents by asking, for instance, "which they prefer: saddle ranch or urth cafe?" and "what's your ideal date in L.A." There are no character limits for the answers.
They allow users to customize the section of "what are you looking for" with users' own words.
Batmunkh focused on honing his app with students at his alma mater, USC, and UCLA before expanding to other college campuses. He's also keen on providing students with opportunities to gain experience and income working for a tech startup. USC student Katrina Nguyen, 20, worked for Matter as a growth development intern.
"Monji did a really great job capturing what startups should be at least like really new startups," she says, "I love that he didn't helicopter us, he really trusted the interns, despite us being college students. We really had a lot of responsibilities as we were basically paving the way for Matter."
Matter will start their pre-registration process for virtual happy hour in the coming week. They plan to re-release their app in Los Angeles in late June.
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This Week in ‘Raises’: Improvado Hauls $22M, Clearlake Launches $14B Fund
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
This week in “Raises”: A pair of Web3 platforms for gamers landed funding, as did a Manhattan Beach medical startup looking to bolster primary care via nurse practitioners. Meanwhile, a Santa Monica-based investment firm launched its seventh fund with more than $14 billion in dry powder.
Venture Capital
Improvado, a marketing data aggregation platform, raised $22 million in a Series A funding round led by Updata Partners.
Web3 gaming platform FreshCut raised $15 million in funding led by Galaxy Interactive, Animoca Brands and Republic Crypto.
Medical startup Greater Good Health raised $10 million in a funding round led by LRVHealth.
Joystick, a Web3 platform for gamers and creators, raised $8 million in seed funding.
Open source data protection company CipherMode Labs raised $6.7 million in seed funding led by Innovation Endeavors .
Mobile phone charging network ChargeFUZE raised $5 million in seed funding led by Beverly Pacific, TR Ventures, VA2, Jason Goldberg and Al Weiss.
Polygon, a startup aiming to better diagnose children with learning disabilities, raised $4.2 million in seed and pre-seed funding led by Spark Capital and Pear VC.
Pique, a virtual women's sexual health clinic, raised $4 million in a seed funding round led by Maveron.
Psudo, a sneaker startup that utilizes recycled water bottles and 3D sublimation printing to create its shoes, raised $3 million in a seed funding round led by SternAegis Ventures.
Funds
Santa Monica-based investment firm Clearlake Capital Group raised $14.1 billion for its seventh flagship fund.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Kristin Snyder (kristinsnyder@dot.la).Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
LA Tech ‘Moves’: New Head of Originals at Snap, New President at FaZe Clan
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
“Moves”, our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
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FaZe Clan brought on Zach Katz as the gaming and media company’s new president and chief operating officer. Katz was previously the chief executive officer of the music tech investment fund Raised in Space Enterprises.
TikTok brand factory LINK Agency promoted Dustin Poteet to chief creative officer. Poteet was previously creative director at the firm.
Livestream shopping platform Talkshoplive hired Tradesy co-founder John Hall as its chief technology officer. Universal Music Group Nashville's former vice president of digital marketing, Tony Grotticelli, also joins the company as vice president of marketing.
Anjuli Millan will take over as head of original content at Snap after three years of overseeing production for the division.
Tech and media company Blavity hired Nikki Crump as general manager of agency. Crump joins the company from Burrell Communications Group.
O'Neil Digital Solutions, which provides customer communications and experience management for the health care industry, hired Eric Ramsey as national account sales executive. Ramsey joins from T/O Printing.
Investment firm Cresset Partners named Tammy Funasaki as managing director of business development. Funasaki previously served as head of investor relations for Breakwater Management.
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Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Snapchat’s New Controls Could Let Parents See Their Kids’ Friend Lists
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Snapchat is preparing to roll out enhanced parental controls that would allow parents to see who their teenagers are chatting with on the social media app, according to screenshots of the upcoming feature.
Snap’s parental controls.
Courtesy of Watchful.
Snapchat is planning to introduce Family Center, which would allow parents to see who their children are friends with on the app and who they’ve messaged within the last seven days, according to screenshots provided by Watchful, a product intelligence company. Parents would also be able help their kids report abuse or harassment.
The parental controls are still subject to change before finally launching publicly, as the Family Center screenshots—which were first reported by TechCrunch—reflect features that are still under development.
Santa Monica-based Snap and other social media giants have faced mounting criticism for not doing more to protect their younger users—some of whom have been bullied, sold deadly drugs and sexually exploited on their platforms. State attorneys general have urged Snap and Culver City-based TikTok to strengthen their parental controls, with both companies’ apps especially popular among teens.
A Snap spokesperson declined to comment on Friday. Previously, Snap representatives have told dot.LA that the company is developing tools that will provide parents with more insight into how their children are engaging on Snapchat and allow them to report troubling content.
Yet Snap’s approach to parental controls could still give teens some privacy, as parents wouldn’t be able to read the actual content of their kids’ conversations, according to TechCrunch. (The Family Center screenshots seen by dot.LA do not detail whether parents can see those conversations).
In addition, teenage users would first have to accept an invitation from their parents to join the in-app Family Center before those parents can begin monitoring their social media activity, TechCrunch reported.
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.